Recently, the most touching news is that Zong Qinghou, the founder, chairman and general manager of Wahaha Group, died of illness. At the age of 79, he was inseparable from the childhood of many people. Many netizens spontaneously sent flowers to the gate of Wahaha headquarters to remember, and the voice of regret and sadness flooded the Internet.

We didn't give up the great entrepreneur, and because of this sudden news, we suddenly realized that we had left the carefree childhood for a long time.

01

Back in 1987, when Wahaha was founded, China is still in the stage of material scarcity. In addition to the implementation of the family planning policy, parents dote on the only child in the family. Many children have a serious problem of food preference and pickiness, and long-term malnutrition.

In such an era, Zong Qinghou, together with professors from the Department of Nutrition of Zhejiang Medical University, launched the first Wahaha product in 1988. The slogan of "drinking Wahaha, eating is fragrant" has become popular and popular.

It can be said that this is the earliest marketing case of "relying on scientific research institutes" and "bringing their own aura of learning hegemony", and it is also the eldest brother of many real and fake "Academy of Agricultural Sciences Food" and "Medical University Good Things".

Note: In the TV series "Crazy Wind", Xu Jiang bought a whole house of Wahaha AD calcium milk after his son died

02

Careful friends may have noticed that the current "AD calcium milk" has quietly become "AD calcium", because the "GB/T21732-2008 Milk containing Drinks" published in 2008 clearly stipulates the product classification of milk containing drinks, and with the improvement of the "General Principles for the Labeling of Prepackaged Food", milk containing drinks can no longer use "xx milk" as the product name.

Yes, "Wahaha AD calcium milk" is not milk at all! Its correct full name now is "Wahaha AD calcium (sentence breaking) milk beverage" (hereinafter referred to as "AD calcium").

However, even if the name is changed to "AD calcium", it does not mean that this drink is "like the inside". In the ingredient list, we can see that there are nearly 20 ingredients, the first is water and white granulated sugar, the third is whole milk powder, skimmed milk powder, and then various additives, while calcium carbonate, vitamin A, and vitamin D are the last four.

From the nutritional composition table, the NRV% of vitamin A, vitamin D and calcium in every 100ml of "AD calcium" is 7%, 34% and 8% respectively. According to the National Food Safety Standard - General Principles for Nutrition Labeling of Prepackaged Food, its NRV% must be no less than 7.5% to claim

"X source or contain X", "Vitamin X source or contain vitamin X", no less than 15% can claim "high, or rich in X", "high, or rich in vitamin X".

Therefore, "AD calcium" can only claim "containing calcium and vitamin D".

A 450ml bottle of "AD calcium" contains 7.65 μ g (about 306IU) of vitamin D, which is close to half of the minimum daily intake (600~800IU) recommended in the Dietary Guidelines for Chinese Residents. However, since vitamin D is a fat soluble vitamin, it needs lipid as a carrier to absorb, while the fat content of "AD calcium" is extremely low, only 0.7g per 100ml, The absorption rate of vitamin D was not as expected. Moreover, as mentioned above, "AD calcium" contains a lot of sugar, which is really not a high-quality source of calcium and vitamin D.

In contrast, the price of pure milk is almost the same as that of "AD calcium". The calcium content per 100ml is twice that of the latter, and it is rich in high-quality fat, which is conducive to the effective absorption of vitamin D. Drinking "AD calcium" is really better than drinking milk.

03

In the past, "AD calcium" became the only beverage that adults allowed children to drink, not only because of the marketing of deeply stabbing pain points, but also because adults at that time did not understand the difference between milk and milk containing drinks. However, in 1995, when "AD calcium" was launched, China's annual milk output was only 5.48 million tons. For many families, milk is still a luxury. "AD calcium" tastes sweet and sour. Children like it, and it can really supplement some of the calcium and vitamin D needed by the human body. It is also natural that it is popular.

Note: As a comparison, China's annual milk output will reach 41.97 million tons in 2023, nearly eight times that of 1995.

In other words, although we don't need to take any nutrition from "AD calcium" now, let alone drink "AD calcium" for appetizer, we still like to drink it. More reasons probably lie in the new advertising slogan of Wahaha: "Don't grow up in the New Year, be a big child".

At the age of drinking, I still want to get a bottle of "AD calcium". It seems that after a sip, I can sit on the Doraemon time machine and find a trace of childhood simplicity, happiness and willfulness when I run into difficulties everywhere.

But it's better not to drink in a row like when we were children. After all, the sugar content is too high. We are also old. It's not easy to lose a few pounds of meat when we were young.