Manufacturing short video marketing

Nowadays, the short video platform represented by dithering and video number has become a nationwide super application, which also means that we have an additional channel to reach target users.

However, when the threshold for admission is getting lower and lower, the industry dividend is gradually disappearing, and it becomes more and more difficult for enterprises to gain growth and development through short videos. How should enterprises conduct short video marketing in 2023?

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Current status of short video marketing in manufacturing industry

60%

Entertainment stage

60% The boss of a manufacturing enterprise has opened a twitter account, which is mainly for leisure and entertainment.

35%

Product promotion

35% The boss of a manufacturing enterprise of% has opened an account for Tiaoyin, which mainly publishes product videos and uses Tiaoyin as a product promotion channel.

5%

Convert to Single

5% % of manufacturing enterprises have set up a dithering account, mastered the rules of dithering, set up personal IP number and company product number, and regarded dithering as a new business growth point.

Features of short video marketing in manufacturing industry

Core theory of short video marketing in manufacturing industry

Core theory I: precise labeling

Account tag

It refers to the location of your account. For example, your account often publishes videos of manufacturing industry. Because your account often appears the label of manufacturing industry, the system will remember that you are manufacturing industry in the long run, and will label you with the label of manufacturing industry

Content Label

It usually refers to the content published by your account, also known as the work tag. The system will analyze the videos from your account, the title of the video, the pictures in the video content, the text in the video, the voice in the video... and finally determine that the content you publish is manufacturing related

Fans tag

It is also called interest tag. All the user's behavior tracks in dithering will be stored in the database of the system. The user interest tag mainly refers to the user's likes of watching different videos, comment forwarding, fan viewing duration and completion rate to determine what kind of content the user likes

Core theory II: Win by quantity

Platform mechanism

Dithering is a content platform that requires participants to continuously publish content, filter out content that meets user tags, and push it to target users to improve the stickiness of platform users.

User mechanism

Users use dithering everyday, so content publishers need to constantly create new content to meet users' browsing needs.

competitor

The platform is becoming more and more involved, and it is not only your trading ability that can make you outperform your peers. It's more about the number of videos you have.

Core theory 3: efficient operation

Cover template

The cover map is ingeniously set to highlight the character elements, so that the cover has stories, which can attract users to watch videos and pay attention to their accounts.

Content publishing strategy

1. Life/work related content of target population
2. Industry insight
3. Story, culture and concept
4. Product depth content

Data analysis

Regularly analyze the number of videos played, likes, comments, release time, audience popularity, and fan growth through data, and then make corresponding optimization adjustments according to the analysis results.

Short video marketing cases in manufacturing industry

Manufacturing short video marketing workflow

Manufacturing Short Video Marketing Deliverables

Company research planning

The planning of short videos can transform the complicated and piecemeal preparation process into specific implementation plans, so that each member of the short video team can clearly understand what they should do and start from.

Content shooting guide

The two most important points of short-term frequency shooting are: first, the theme is clearly positioned and the duration is grasped; Second, the scheme can be implemented.

Release operation

When releasing videos, select topics to release, select appropriate background music when releasing videos, highlight video highlights on video covers, and clearly tweet the prime time for releasing videos

Short video marketing is only a means, and performance growth is the purpose

If you agree with our short video marketing concept in manufacturing industry and just have the demand related to short video marketing, you can talk with us.

If you want to set up your own short video marketing team in the future, we are also very happy to provide more methods and suggestions, so that your entire short video marketing team can be set up faster and more efficiently.

NamNet looks forward to communicating with you: 189-0733-7671 (Same WeChat account)

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