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If you are interested in Adsense advertising unit price, you can refer to some of our views in this article to learn about the increase of advertising unit price. For the influencing factors of Google Adsense advertising revenue, I am in the article Tips and Q&A for quickly applying for a Google AdSense account on a new website As mentioned in the Q&A section of Adsense, what websites can make more money? These factors are Click through rate, display volume and advertising unit price 。
Also in another article How to improve Google Adsense advertising revenue to increase the click rate I shared with you the ideas and techniques for adjusting the click through rate of advertisements to increase the click through rate to 2%. If you haven't seen it yet, you can follow us Public account Duosi Duojin Or mine Blogs think more and pay more Check it out. Today's article mainly explains to you how I personally improve the operating skills of Adsense advertising unit price.
Before understanding the advertising unit price, let's know what factors will affect the advertising unit price of Adsense?
What are the influencing factors of Adsense advertising unit price?
The easiest thing to think of is Keywords, advertising form, advertising area In fact, there are Advertising position ， Visitor quality , and finally Smart Pricing Intelligent pricing is also one of the most easily overlooked parts, because the quality of our national accounts is so dirty that the average unit price of all websites is lowered. However, after optimization, the average price of the website has been greatly improved.
You may be interested in: How dirty- https://www.nihaowua.com
What is the average cost per click (CPC)?
Cost per click (CPC) It refers to the advertising cost of one click on AdSense advertising. At present, the CPC in the Chinese area is generally low. I learned from several blog friends that the unit price shown in some data is relatively low. Most bloggers give me feedback on their average price per click Approx. $0.02 - $0.60 。
Maybe because we are all Chinese bloggers, and blogs do not create content around high priced keywords, the average unit price is very low. The CPC unit price of my personal blog Duosi Duojin is currently around $0.3, like yesterday, it reached $0.43. Before optimization, my unit price was $0.03 - $0.15, and I did not study the unit price well at that time.
Influence of keywords on advertising unit price
As for the impact of keywords on unit price, I believe everyone knows the principle. The audience of products with high unit price is also a high-income group, The closer your content is to money, the higher your income will be What keywords are close to money? For example, products under insurance and finance categories usually belong to high CPC keywords, and specific keywords under these categories need to be tested by everyone.
Yang Yang, the god in Adsense group, has built a website for credit card evaluation. Of course, this is not a way for everyone to do credit card evaluation. It's just an idea. It's also very important to choose a niche and keywords that are suitable for you!
Influence of advertising form on advertising unit price
As you probably know, Adsense can choose graphic ads, picture ads, text ads, and the default system recommended graphic ads, which can make your ads look less monotonous. At the same time, graphic ads are more expensive than pure text ads.
Influence of advertising area on advertising unit price
Generally speaking The larger the size of the advertisement, the higher the unit price As I mentioned in the previous article on click rate improvement, the banner advertising revenue on the sidebar of my blog accounts for 30% of the total revenue.
So when you use Adsense ads, if the web space is large, I suggest you choose a large area of rectangular ads.
The Influence of Advertising Location on Advertising Unit Price
As you may know, usually The unit price of the ads appearing on the first screen will be higher than that of the following ads , so you can find ways to increase the click rate of the first screen ads on your website.
💡 Tips: In the last article on improving click through rate, I mentioned placing an advertising unit at the top of the list, choosing the image text mode for advertising, and modifying the text color and font of the advertising unit to match the image text of your own list, so as to improve the click through rate of the first screen advertising.
The impact of visitor quality on advertising unit price
Recently, we talked about a lot of cookie filling. I also went to the article to study and test the impact of visitor quality on the advertising unit. As we all know, Adsense is based on cookies to record users' search needs. However, in the latest Internet file, it was mentioned that cookie based advertising will be less and less or completely abandoned in the future, The reason is that most products in the mobile Internet era are APP models, and the value of cookies is becoming smaller and smaller, but this does not affect our advertising on Web sites.
Impact of intelligent pricing on advertising unit price
Intelligent pricing can be quantified after users click on advertisements "How did you perform?" And increase or decrease the unit price according to the conversion rate. So even though we have increased the click through rate as mentioned in the previous article "Google will still reduce the advertising unit price if the final conversion is not achieved" 。
How to prevent the decrease of advertising unit price?
"Smart pricing" will lead to a decrease in unit price. The solution is Improve the content quality and visitor quality of your website Or directly Remove your low-quality website advertisements 。 In addition, if the unit price is obviously low, it may There are a lot of wrong clicks , when many users immediately return or close after clicking, the cost of each click will be greatly reduced.
So I forgot to remind you in the last article, While increasing the click through rate, pay attention to reducing the delay rate of your web advertising 。
How to find high priced keywords?
You can use Google Adwords keyword planner to determine Which keywords are more expensive 。
If your niche keyword bid is high, your cost per click will increase proportionally. So if you want to do Adsense to earn more revenue, you must study the keywords carefully, and find the most expensive keywords in your industry or your niche to build a website.
Summary on improving Adsense advertising unit price
The article is not long, but the influencing factors of Adsense advertising unit price are basically mentioned, just from High priced keywords, advertising form, advertising size, advertising location, visitor quality and intelligent pricing We will optimize it from several aspects, among which visitor quality and keyword research are the key test objects. Adsense revenue needs to be continuously tested by A/B test to find the optimal matching scheme to earn more.
If you are interested in Adsense, you can follow the public account or collect my blog!
Think more and be the best Google Adsense preacher!
