China's social e-commerce platform: XiaohongShu

Xingyin Information Technology (Shanghai) Co., Ltd., XiaohongShu, Little Red Book, was founded in 2013, Headquartered in China In Shanghai, Xiaohongshu is a social e-commerce platform for users to share product reviews and shopping experiences.

The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/xiaohongshu.html

XiaohongShu Encyclopedia of US Stocks

Xiaohongshu is a lifestyle platform for young people, which was founded by Mao Wenchao and Qu Fang in Shanghai in 2013. Xiaohongshu takes the mission of "Inspire Lives to share and discover the wonders of the world". Users can record their life, share their lifestyle and interact based on their interests through short videos, pictures and texts. As of October 2019, the number of active users of Little Red Book has exceeded 100 million, 70% of which are post 90s, and has continued to grow rapidly. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/xiaohongshu.html

Xiaohongshu is an online shopping and social networking platform in mainland China. The website claims to have 200 million users by January 2019. In Xiaohongshu Community, users and celebrities can share product reviews and tourist destination introductions, namely "grass planting notes". Little Red Book has also sponsored a number of programs on the Internet and TV, bringing growth in users and content to Little Red Book. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/xiaohongshu.html

In 2014, Little Red Book started its efforts in the field of e-commerce and launched the self operated cross-border e-commerce platform "Welfare Club". However, due to the lack of supply chain, talent and experience, the problem of real and fake goods has also been plagued. After the final policy tightening, Xiaohongshu's round of trial did not cause a big wave. In the second half of 2016, Little Red Book expanded third-party platforms and brand merchants, and made a series of community e-commerce attempts. Caijing reported that Xiaohongshu's self operated e-commerce failed to achieve the goal of 10 billion yuan GMV in 2018. At the beginning of 2019, Xiaohongshu split the e-commerce business, and the original community e-commerce business department became a "brand number" department, integrating resources from community marketing to closed-loop transactions around the settled brands. The "welfare society" is still developing independently. After the failed attempt of social e-commerce, Xiaohongshu also started the attempt of live streaming e-commerce again. The anchor needs to be supported by a sound supply chain, logistics and after-sales service, which have always been the weak points of Little Red Book. Therefore, after completing 30% of the front-end behavior, Xiaohongshu's grass planting has always been difficult to extend to form an e-commerce closed-loop. In June 2018, Little Red Book opened a physical store Little Red Book Home RED home in Shanghai Jing'an Joy City. All businesses of this physical store are connected with online communities and shopping malls. On New Year's Day in 2020, the offline store has been closed. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/xiaohongshu.html

XiaohongShu Financing Encyclopedia

In September 2013, Xiaohongshu obtained an exclusive investment of RMB 150000 from ZhenFund in the seed round financing. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/xiaohongshu.html

In July 2014, Xiaohongshu obtained the exclusive investment of ZhenFund in the A-round financing. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/xiaohongshu.html

In August 2014, Xiaohongshu obtained an exclusive investment of RMB 141000 from ZhenFund in the A+financing round. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/xiaohongshu.html

In June 2015, Little Red Book was obtained in the round B financing GGV Capital Exclusive investment of USD 17.5 million. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/xiaohongshu.html

In March 2016, Little Red Book was obtained in round C financing Tencent Exclusive investment of 100 million dollars. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/xiaohongshu.html

In January 2017, in the C+round of financing, Little Red Book obtained an investment of RMB 1 million from ZhenFund. The article originates from the home of American stocks | encyclopedia of American stocks | account opening and investment of American and Hong Kong stocks- https://www.mg21.com/xiaohongshu.html

In June 2018, Little Red Book was completed Alibaba Group Round D financing of US $300 million led by GSR Ventures, Tencent, ZhenFund GGV Capital Wait for the follow-up.

In November 2021, Little Red Book will be completed Temasek Holdings , Tencent Holdings The US $500 million E-round financing led by Tiantu Capital, Genesis Capital and Alibaba Follow up.

XiaohongShu History Encyclopedia

In October 2013, Xiaohongshu Outbound Shopping Strategy was released online, and the client with the same name was released in the same month. In 2014, the "Xiaohongshu Outbound Shopping Strategy" client was renamed as "Xiaohongshu Shopping Notes", and the e-commerce department "Welfare Club" was opened in December of the same year.

In March 2015, Xiaohongshu opened a logistics warehouse in Henan Bonded Logistics Center of Zhengzhou Economic and Technological Development Zone. In September of the same year, Premier Li Keqiang inspected the enterprise.

In June 2017, the sales of Little Red Book in the first two hours of the "6 · 6 Anniversary Promotion" activity reached 100 million yuan, and during the promotion activity, it was also listed in the iOS App Store shopping category in mainland China Software Download ranked first.

In 2017, netizens reported that Xiaohongshu was suspected of selling fake goods. As of February 2019, the platform has been punished 15 times by the market supervision department due to exaggeration and false propaganda.

In June 2018, Little Red Book won Alibaba In the same month with Tencent Investment, an offline store "Little Red Book Home" was opened in Jing'an Joy City, Tibet North Road, Shanghai.

From July 29, 2019, Little Red Book could not be downloaded from many app stores in mainland China and was taken off the shelves, but Apple It is temporarily available in the App Store. An insider revealed that the reason for offline may be that the content is suspected of violating the regulations and is required to be offline for rectification. In response, Little Red Book said that it was learning about the situation internally and was actively communicating with relevant departments to solve the problem. Previously, Xiaohongshu was included in the list of Internet enterprises with problems found in the user's personal information protection inspection of the Ministry of Industry and Information Technology in the first quarter of 2019. In the early morning of August 1, Xiaohongshu's official microblog issued a statement, saying that "Xiaohongshu has launched a comprehensive investigation and rectification of the content in the website, in-depth self-examination and self correction, and actively cooperated with relevant departments to promote the optimization and improvement of the Internet environment".

In January 2020, Little Red Book launched a round of private financing, raising $400 million to $500 million, with a valuation of about $6 billion. According to its website, Xiaohongshu has about 300 million registered users and more than 100 million active users every month.

In April 2021, Little Red Book reported that it planned to go public in the United States around the middle of the year. At that time, Little Red Book replied that it did not comment on the rumors. According to Bloomberg News on July 16, 2021, Little Red Book is suspended from listing in the United States.

In February 2024, Little Red Book participated in The dark side of the moon $1 billion in venture capital.

XiaohongShu US Stock Investment

Unlisted company , waiting for XiaoHongShu IPO Listing.