Mars, Inc
Mars, Inc
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Mars chocolate ： -
M&M's ® - Fun can't be stopped. M&M's ® It is the world's largest chocolate brand. Fragrant milk chocolate, wrapped in multicolored crisp sugar coating, distinctive M&M's ® Cartoon images convey colorful chocolate fun to people. After 70 years of development and popularity, M&M's ® It has become an irresistible tempting chocolate in people's minds. -
Dove ® Chocolate, the leading brand in China's chocolate market, is a unique chocolate classic in people's minds. -
Snickers ®—— Sweep hunger and have boundless vitality. It was listed in the United States in 1930, and now it has become the favorite of many consumers. -
CUIXIANGMI Crispy Rice ®—— Mothers trust, children love. Crispy rice ® Chocolate is the best choice for mothers!
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Wrigley gum and candy -
Yida chewing gum: "Yida" is the first sugar free chewing gum launched by Wrigley in the United States in 1984, and has become the first brand of sugar free chewing gum in the world in just five years. -
Green arrow chewing gum: "Green arrow" chewing gum was first launched in the United States in 1914. It is now marketed in more than 180 countries worldwide and has become one of the most beloved chewing gum products in the world. -
Rainbow Sugar: "Rainbow Sugar" has been listed in the United States since 1979. After 30 years of promotion in countries and regions around the world, it has become a popular brand all over the world. -
Zhenzhi Stick: "Zhenzhi Stick" lollipop is the only lollipop brand of Wrigley Company. Its product series mainly include fruit series, sandwich series and milk series. -
Dada bubble gum: Dada is one of the most famous bubble gum brands in China. -
Sugus ® Premium brand from Switzerland -
White Arrow Gum: "White Arrow" is a classic Wrigley brand of chewing gum. Launched in 1893, "White Arrow" is one of Wrigley's oldest brands. -
Yellow Arrow Gum: Fruits are colorful and music is colorful. "Yellow Arrow" is the oldest Wrigley brand product. It was launched in 1893 and has been up to 116 years so far. -
Jinlang gum: "Jinlang" super cool gum has a strong mint formula. Once chewed, it can quickly release super cool gas. -
"5", the mystery was born one day in 2007.
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Mars drinks : Dev ® Hot chocolate, Aitega ™ Fresh ground coffee, Fanya ® Hot drink machine, Beiyoushi ™ tea -
Royal Pet Food : As the leader of healthy and nutritious pet food, Royal Pet Food has been committed to providing customized nutrition programs for dogs and cats since 1968 to meet the personalized needs of more dogs and cats. Royal Pet Food was founded by veterinarians, adhering to the unique concept of "dogs and cats first", and taking safeguarding the rights of dogs and cats as the core of innovation to improve their well-being and health. -
Mars Pet Care -
Cesar ®: It is designed for customers who are more picky, smarter and more appreciative. -
Whiskas ®: Weijia ® The brand was born in the UK in 1958 and has now become an international brand familiar to cat owners and cat lovers all over the world. -
Chappi ®: Jiabei ® -
KiteKat ®: Meow Fun ® -
Pedigree ®: Baolu ® Founded in 1935, the brand is the world's leading brand of dog food and care products. -
InnoVet ®: Yiwei ® -
Catsan ®: Jieshan ® Cat litter
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Mars, Inc. History Encyclopedia
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In 1911, Franklin Clarence Mars and his second wife Ethel V. Mars founded Mars, Inc. (Mars Candy Factory) in Tacoma, Washington. -
In 1930, Frank Mars invented Snickers, which was first sold in the United States. -
In 1932, Forrest Mars, Sr. established Mars Limited (a subsidiary of Drinks Department: Mars Drinks UK), the future European headquarters of Mars Foods. -
In 1967, Mars Foods acquired Masterfoods and changed its name to Mars in 2008 Masterfoods。 -
In 1984, Mars moved its headquarters to McLean, Virginia. It is still a family business owned by the Mars family. The company is known for its secrecy. -
In February 2003, Mars acquired Aquarium Pharmaceuticals, Inc. (API, founded in 1964), a manufacturer of family aquarium and pond products, and renamed it Mars Fishcare, Inc. Its brands include Aquarium Pharmaceuticals (API) RENA、AQUARIAN、PondCare。 -
In June 2006, Mars sold its Mars Electronics International (MEI). -
In June 2007, Mars Food acquired the pet food company Doane Petcare Company, which significantly improved Mars' position in the category of dry pet food in the United States. -
On April 28, 2008, Mars, Inc. and Berkshire Hathaway (Berkshire Hathaway Inc.), together, acquired Wm. Wrigley Jr. Company (formerly NYSE: WWY), the world's largest chewing gum manufacturer, for US $23 billion. The transaction was completed on October 6 of the same year. All investors of the former Wrigley will receive cash of US $80 per share. On the same day, Wrigley received cash from NYSE Delisting 。 -
In 2014, Mars opened a new chocolate factory worth 270 million dollars in Topeka, Kansas, the first new factory in the United States in 35 years. -
In February 2016, Mars, Inc. announced that all candy products would not be added with artificial colors. Previously, in 2015, the food giant General Mills It promises that all its products will not be added with artificial ingredients by 2017. -
In 2016, Mars announced the merger of its chocolate and Wrigley departments to establish a new subsidiary called Mars Wrigley Confectionery. -
On October 6, 2016, Mars Foods Berkshire Hathaway Repurchase the remaining 20% shares of Wrigley, merge its chocolate and Wrigley business departments, and establish Mars Wrigley Confectionery -
In 2017, the company's candy department announced its return to its roots and opened a new office in Newark, New Jersey. -
On January 9, 2017, Mars Food purchased VCA, an American chain animal hospital operator, for $7.7 billion at a price of $93 per share, including assuming $1.4 billion in liabilities. The total amount of this transaction was up to $9.1 billion. -
In May 2020, Mars filed a lawsuit against JAB Holdings, accusing Jacek Szarzynski, a former executive of JAB Holdings, of stealing various confidential documents and delivering them to the owners of Pret A Manger and Panera Bread. -
In November 2020, Mars acquired the full ownership of King North America, a snack food company, with US $5 billion. -
In December 2022, Mars announced the acquisition of the whole fruit snack brand Tr ü Fr ü, headquartered in West Valley City.
Mars, Inc. Reference:
