AmorePacific Corporation
Amore Pacific Product Line:
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lip
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face
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eye
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other
AmorePacific brand
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AmorePacific's brands:
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AESTURA -
ANNICK GOUTAL -
AMOREPACIFIC -
AMOS PROFESSIONAL -
ARITAUM -
AYUNCHE -
Boncho Study (Eastern Medicine) -
dantrol -
eSpoir -
ETUDE was renamed ETUDE HOUSE -
Happy Bath -
HANYUL -
HERA -
illi -
Innisfree -
IOPE -
LANEIGE -
LIRIKOS -
LIRIKOS MARINE ENERGY -
Lolita Lempicka (Lolita) -
Makeon -
Mamonde -
MEDIAN -
MIREPA -
mise en scène -
ODYSSEY -
OSULLOC -
Primera -
Poopoo Monster -
Ryo -
Songyum (pine salt) -
Sulwhasoo (Snow Show) -
TEEN:CLEAR -
VB program -
VERITE
AmorePacific Corporation History Encyclopedia
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In 1932, Ms. Yin Duting (the mother of President Xu Chenghuan, the founder) made and sold cosmetics by herself -
In 1945, the Pacific Chemical Industry Society was founded -
In 1948, the first beauty brand product "Melody Cream" in South Korea came out -
In 1951, the first pure vegetable "ABC wax" was launched in South Korea -
In 1954, the first cosmetics laboratory in South Korea was established -
In 1958, the latest European equipment "Air Spun" was first introduced in Asia -
In 1958, the first beauty monthly magazine in South Korea, Cosmetic Industry, was founded -
In 1961, the first beauty consulting room in South Korea appeared -
In 1962, Yongdengpu Plant with the largest automatic production equipment in South Korea was completed -
In 1964, Amore, a special brand for visiting sales, was introduced -
In 1964, it took the lead in exporting cosmetics in South Korea -
In 1966, the world's first ginseng cosmetics "ABC ginseng cream" appeared -
In 1971, the first makeup activity "Oh My Love" was held in South Korea -
In 1973, the Pacific Scholarship Cultural Consortium was established (the current Love Molly Pacific Consortium) -
In 1979, the first cosmetics and accessories museum in Asia, "Pacific Makeup History Museum", opened (Now Love Jasmine Pacific Art Museum) -
In 1979, Chairman Xu Chenghuan, the founder, announced to launch the green tea business and open up green tea gardens in Jeju -
In 1982, the Pacific Welfare Consortium was established (the current Love Molly Pacific Welfare Consortium) -
In 1989, the world's first green tea cosmetics "Meilu" came out -
In 1990, the French branch was established. And France Coty Group After signing the technical cooperation agreement, thanks to the eye-catching performance of the mild skin care brand "Soon", a branch company was established in Chartres, France. Then, Lolita Lempicka、Annick Goutal、 Snow Show and other brands have been launched, and AmorePacific has accelerated its pace of layout in the French market. -
In 1991, Dream Makeup came out. Since its launch with the brand concept of "my life is my own", Mamonde has drawn inspiration from beautiful flowers and plants, and has constantly studied the natural wisdom contained in each flower to achieve the beauty of women. -
In 1992, the Pacific Central Research Institute (now the first R&D building of the Institute of Technology) was completed -
In 1992, China Branch was established -
In 1993, the company was renamed "Pacific Corporation" -
In 1994, Laneige came out. -
In 1995, Etude House came out -
In 1997, the Korean skin care brand Sulwhasoo came out -
In 2000, the naturalistic brand Innisfree came out -
In 2001, the Osulloc Museum, the first tea museum in South Korea, opened -
In 2002, the company was renamed "Amorepacific" -
In 2006, AmorePacific Group established the governance mechanism of holding company -
In 2007, the cosmetics industry in South Korea joined the United Nations Global Compact (UNGC) for the first time -
In 2008, Makeup Your Life Women's Health Public Welfare Project was launched -
In 2008, the first air cushion product - ENOBI Air Cushion ® list -
In 2010, it was included in the Dow Jones Sustainable Development Index (DJSI) for the first time in the beauty industry of South Korea -
In 2012, the comprehensive production and logistics base - Wushan Beauty Makeup Park was completed. Wushan Beauty Makeup Park is not only a space for different subjects to cooperate with each other, but also a management center to control the procurement process. AmorePacific Beauty Makeup Garden is not only the core production base of AmorePacific, but also the space to introduce the past, present and future of the company, and it is also a "shining star" that gathers knowledge assets. -
In 2014, the China Production Research Logistics Comprehensive Center - Shanghai Beauty Makeup Park was completed -
In 2015, selected《 Forbes 》Global Top 100 Most Innovative Enterprises -
In 2016, AmorePacific Group ranked seventh in WWD's Top 100 Global Beauty Enterprises, becoming the first beauty company selected in South Korea -
In 2018, Amore Pacific Group International Headquarters Building was completed and opened -
In 2020, Amore Pacific Group, adhering to the entrepreneurial spirit of "benefiting mankind with beauty and health", firmly established the mission of "We make A MORE Beautiful world" and the five principles of behavior. -
In 2021, Amore Pacific announced the "2030 A MORE Beautiful Promise". -
In 2021, AmorePacific followed the trend of the times and announced the 2025 vision.
AmorePacific Corporation US equity investment
