"After going out, take the vehicle, go to the gate entrance, and take out a big seal from your arms: a family will come here, take this to take the subway, and I will be the most beautiful Chaozhou person in the whole subway." "Punch in the bus with a seal, and it's so picturesque." "Good guy?! Swipe (card) (enter) every day The subway is not just like reviewing memorials. When I turn back, there are seals on the subway gate "
Recently, Beijing The "Treasure of the Emperor" Baoxi Transport Card launched by the Municipal Transport All in One Card Co., Ltd. has stimulated people's enthusiasm and imagination. In addition to adding a kind of cultural interest to daily travel, this special-shaped traffic card can also be used in more than 300 cities across the country. With the "Treasure Seal", it may also have a sense of mission of "being under the command of heaven and traveling at the behest of the people".
Emperor Qianlong's seal
The origin of the "treasure of the emperor" Baoxi traffic card was introduced in the tweet of the WeChat official account of Beijing Municipal Traffic Card, just like telling a story of crossing.
In the Palace Museum in Beijing, there is such a set of national treasures. They are made of precious materials such as jade and sandalwood, and have immeasurable historical and cultural value - this is the twenty-five square seal ordered by Emperor Qianlong. Most of the twenty-five square seals are made of jade. Only the sandalwood plate dragon button "The Treasure of the Emperor" is made of wood. It is the most frequently used one of the twenty-five square seals. The Emperor of Qing Dynasty walked around and stayed Old Summer Palace Or the summer resort should be accompanied by this "treasure of the emperor"; This treasure is used for the emperor's accession to the throne, the empress's order, the emperor's wedding, the release of the imperial examination gold list and other important edicts.
"In order to make this national treasure" live ", let more people feel the charm of the handed down national treasure from a distance, understand the story behind the national treasure, and add a sense of history and ceremony to the card swiping trip, we take the cultural relics as the prototype, scale down in equal proportion, accurately reproduce, through a variety of special processes, highly restore every detail of the seal, and give it the transportation travel payment function, so that the city People swipe their cards like a 'seal', which adds more fun when enjoying the beauty of national treasures. " Tweets introduced the "treasure of the emperor" and the idea of Baoxi transportation card.
"Yes, yes, yes" "Yes, yes before Xi'an The Jade Seal of Emperor Gaozu of the Han Dynasty, the treasure of Emperor Qianlong of Emperor Gaozong of the Qing Dynasty in Beijing, must also belong to me. "" It has been sold out? Are you still replenishing? ".
Combination of "Double Seals"
The reporter learned that in May 2019, Xi'an launched the "Queen's Seal" traffic card, which was popular with the public and once hit the microblog hot search. In September of the same year, the "Queen's Seal" traffic card won the gold medal in the China Characteristic Tourism Commodity Competition. The "Queen's Seal" transportation card was built in a reduced scale based on the "Queen's Seal" of the Western Han Dynasty. The "Queen's Seal", an important cultural relic unearthed half a century ago Shaanxi History Museum One of the 18 national treasures has thus entered the public life.
From the "Queen's Seal" to the "Emperor's Treasure", the combination of history, culture and modern travel gives more cultural connotations to the traffic card.
"Girls wear the 'Queen's Seal', which is dignified and dignified, and their mothers look up to the world; boys wear the 'Emperor's Treasure', which is the spirit of the emperor. In the future, we may launch a combination of 'Double Seals',' Queen's Seal 'and' Emperor's Treasure ', which are a combination spanning thousands of years, symbolizing harmony between zither and zither and family harmony."（ Shanxi ）Yin Yue, Marketing Director of Industrial Co., Ltd. said.
Yin Yue told reporters that the original launch of the "Queen's Seal" transportation card was a small attempt to make cultural relics "live". Unexpectedly, it was a great success. 60000 pieces were sold within a month of the launch. "But because of the insufficient production, the products were out of stock later. This year, we carefully polished the products, solved some technical problems, and launched the 'Treasure of the Emperor' transportation card, which was first sold on Guyu's day."
Grain rain is the season of sowing. Choosing products in the sky not only echoes the traditional culture, but also hopes to achieve a good harvest. "On April 20, at 0:00, Tmall stores have been sold out for only one night. We are stepping up our stocking to ensure that Beijing Shanghai 、 Guangzhou , Xi'an and other 16 cities successfully sold. " Yin Yue was encouraged by the success of the first battle of "Emperor's Treasure".
Creativity lights up life
The reporter learned that the "Treasure of the Emperor" Baoxi transportation card with a price of 168 yuan was issued by Beijing Municipal Traffic Card Co., Ltd., Zijin Cultural Innovation (Shanxi) Industry Co., Ltd Nanjing Drank Electronic Technology Co., Ltd. jointly launched it, which is one of Zijin's "Zhenchaodai" series of cultural and creative products.
The emperor, empress and empress dowager wear seals, and the seals are used by ministers. Yuxi is the common name of imperial seal, and the correct and professional name is Baoxi. "The seal not only symbolizes the royal authority, but also extends the seal culture, seal cutting culture, Han suit culture, etc. The seal transportation card deeply integrates the ancient imperial objects of China with the current traffic scenes, adding interest to daily life, while also inheriting the excellent traditional culture of China," said Yin Yue.
Yin Yue introduced that the Baoxi traffic card is made of imitation jade grease, which is warm, delicate and exquisite. The "Treasure of the Emperor" traffic card is 3cm square and 3.5cm high, which is larger than the "Queen's Seal" traffic card. "The 'Treasure of the Emperor' seal is dark brown. In order to meet the aesthetic standards of modern young people, we chose white jade as the seal Traffic card owner Color. In order to bring out this color, we tried seven similar colors. "
The chip is an important component of Baoxi Traffic Card. With it, Baoxi Traffic Card can be recharged using Android NFC card, offline manual outlets or self-service rechargers.
Baoxi traffic card is also equipped with tassel lanyard and stamp oil, which can be used as a seal. So some netizens asked, "Can you customize and carve the characters you want?" Others called for "Another wave of tokens! I'm looking forward to it! For example, Royal Guards! Or the names of provinces and cities, Corresponding products will also be launched according to the cultural relics and cultural resources of different cities.
For the hot sale of Baoxi traffic cards, Wuhan Zhong Sheng, director of the Cultural Planning Center of the National Institute of Cultural Development of the University, believes that in recent years, more and more cultural relics have "crossed" to modern times through the form of cultural creation, which is an important way to make cultural relics "live". The value of cultural relics and creative products is different from that of ordinary commodities in that it conveys cultural connotation and symbolic value. Therefore, a good cultural and creative product should not only have strong practicality and appreciation, but also be able to provide a unique identity symbol. This Baoxi traffic card is very popular because every time it is taken out for use, it will give a different feeling, both classical and trendy.
