In July 2023, Baidu Search set up a special campaign to crack down on pornographic gambling advertisements on landing pages

Baidu Search has always attached importance to the suppression of pornographic gambling advertising pages, and actively identified and cleaned up search results containing harmful advertising through strategies. The ice bucket algorithm is used to crack down on such behaviors, especially the 4.5 version, which has strengthened the efforts to crack down on pornographic dynamic pictures, explicit text, illegal gambling and other bad inducements. In the face of the recent rise of gambling pornographic ads, Baidu Search will intensify its efforts to crack down. Once it is found, it will take immediate measures to deal with it seriously. Please switch to legitimate and compliant cash in ads as soon as possible.

Baidu Search launched the White Paper on Baidu Mobile Search Landing Page Experience earlier than 2018 to standardize the site building behavior through public standards. The 2020 white paper has been upgraded to version 5.0, which is clearly stated in Chapter IV "Search Landing Page Experience Specification" and Point 5 of Paragraph 2 "Page Browsing Specification", "If there is illegal content in the advertisement, which will cause interference to users, whether the form, location and area of the advertisement meet the specifications or not, it will become the target of attack".