Google recently announced that it will transform Google's search service to integrate Google Gemini AI service. This form is similar to Baidu's search results integration, which directly displays the answers from AI at the top of the search results.
Through this kind of AI, users don't need to click the search results one by one to find solutions to problems. In fact, users don't need to click. In most cases, they can read the content displayed by AI.
However, Google's search integrated AI service is not completely provided by Google Gemini. Google said that it will use multiple information sources to create summary content. The summary part will also attach links to information sources, and users can click Learn to enter the corresponding website to view more content when they need it.
This kind of service seems to reduce the traffic of the website, which is not conducive to publishers' income. However, Google said that compared with traditional network lists, the AI overview contains more link clicks, which can also provide more valuable traffic for publishers and creators.
However, in any case, this step of simplifying user operations will reduce the time for users to identify content, click, and read on search results. Perhaps in the future, search engine optimization will become optimization for artificial intelligence.
The new Google search AI overview function has been launched in the US market, and Google will gradually expand this new version to support more markets around the world in the coming months.
At the same time, Google is also planning a series of new functions to turn Google search into an interactive location of Gemini AI. For example, you can search how to plan the next vacation. At this time, Google will directly output a complete plan according to the user's prompt words. If the user feels no problem, they can also import it into Google Docs or Gmail,This step actually saves the user from talking in Gemini.
In the future, all search engines may gradually transform into the mode of artificial intelligence+search engine. After all, if the traditional search engine does not transform, users may gradually turn to the artificial intelligence platform, which will have a negative impact on Google and other search engine dependent companies.