How should TikTok Shop layout its new blue ocean when live broadcast e-commerce is sweeping overseas?
As the world's most popular short video social media platform, TikTok's vigorous development overseas is bringing new business opportunities for enterprises going to sea. With the emerging outbound mode of short video marketing+live broadcast e-commerce being welcomed by overseas consumers, especially the shoppers of Generation Z, TikTok Shop is rapidly becoming an important new platform for cross-border e-commerce. In 2024, TikTok Shop will shock the market with a global GMV (total volume of commodity transactions) of 30 billion US dollars, an increase of 7 times over 2023, and become a dark horse in the cross-border e-commerce field.