IAP and IAA are indispensable! How to set game advertising scenarios to maximize user value?
In recent years, the competition for purely domestic games has become increasingly fierce, and the value of paying users has been further explored, resulting in limited revenue for each game. Swrve's survey found that 10% of the paying players accounted for more than half of the total game revenue, and the remaining 90% of the paying users accounted for less than 50% of the total revenue. This shows that only a few of the global game users have the habit of paying.
TradPlus aggregate advertising platform
2023-07-14
