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 Share with well-known overseas leisure publishers: how to improve mobile game LTV, player participation and liquidity efficiency?
Share with well-known overseas leisure publishers: how to improve mobile game LTV, player participation and liquidity efficiency?
With the rapid maturity of the game market, the competition in the field of super casual mobile games is becoming increasingly fierce. The disappearance of demographic dividend and the change of privacy policy have led to the lower and lower profit rate of advertising cash model, which has forced more and more super leisure game publishers to turn to mixed cash and mixed leisure game models.
GameLook 2023-10-09
 In 2023, focus on the game field: strong global performance of Chinese publishers
In 2023, focus on the game field: strong global performance of Chinese publishers
Mobile Performance Score (MPS) is a unique innovative method of data.ai, which is used to analyze the performance of applications in the market from four key mobile dimensions - user acquisition, user participation, liquidity and user evaluation. MPS uses data.ai artificial intelligence algorithm to calculate, covering various types and subtypes in App IQ and Game IQ.
Ian Qian 2023-09-22
 Ranking List of Global Revenue of Chinese Mobile Game Publishers in January 2023
Ranking List of Global Revenue of Chinese Mobile Game Publishers in January 2023
According to the information platform of the Sensor Tower store, 41 Chinese manufacturers were listed in the top 100 global mobile game publishers' revenue list in January 2023, attracting nearly $2.2 billion in total, accounting for 40% of the global top 100 mobile game publishers' revenue in this issue, as detailed below.
Nan Lu, Strategic Analyst 2023-02-07
 Steam has more than 33 million online users at the same time, and only Chinese publishers earn 3% of total revenue
Steam has more than 33 million online users at the same time, and only Chinese publishers earn 3% of total revenue
On the evening of January 8, Steam set his own record of the highest number of simultaneous online users, surpassing the previous online record of 30 million in October with 33 million online users. At the same time, according to the data from the data statistics website SteamDB, the number of players in the game reached 10 million at the same time (specific data is 10284568).
Game gyroscope 2023-01-12
 Talk to CMO | TopOn Chief Marketing Officer tells new publishers about refined operation know-how
Talk to CMO | TopOn Chief Marketing Officer tells new publishers about refined operation know-how
In order to explore how to give full play to the effect of bidding and maximize the efficiency of liquidity, Fabrizio Caruso, the general manager of liquidity business in Meta Asia Pacific, talked with Yang Lei, the chief marketing officer of TopOn, revealed the development prospect of bidding and pointed out the way of development in the post traffic era for developers.
TopOn 2023-01-05
 Ranking List of Global Revenue of Chinese Mobile Game Publishers in October 2022
Ranking List of Global Revenue of Chinese Mobile Game Publishers in October 2022
The sensor tower store intelligence platform shows that in October 2022, the revenue ranking of Chinese mobile game publishers in the global App Store and Google Play.
Nan Lu, Strategic Analyst 2022-11-08
 The king of small games 4455 transformed into a sea going giant: the release of multiple versions of "Mystery Legend" has been successful worldwide
The king of small games 4455 transformed into a sea going giant: the release of multiple versions of "Mystery Legend" has been successful worldwide
In the middle of September, the Japanese version of the 4399 "Mysterious Land Legend: Holy Wood Relics", "モリノファわージーーㄜーㄜー: World Tree 伝伝", was launched in Japan and topped the list of iOS downloads for several consecutive days. The overseas revenue of the game in September reached twice that in August.
Enjoy going to sea 2022-11-07
 Ranking List of Global Revenue of Chinese Mobile Game Publishers in August 2022
Ranking List of Global Revenue of Chinese Mobile Game Publishers in August 2022
The sensor tower store intelligence platform shows that in August 2022, the revenue ranking of Chinese mobile game publishers in the global App Store and Google Play. In this issue, a total of 40 Chinese manufacturers were listed in the top 100 revenue list of global mobile game publishers, attracting more than $2 billion in total, accounting for 38.1% of the revenue of the top 100 mobile game publishers in the world, as detailed below.
Nan Lu, Strategic Analyst 2022-09-09
 Ranking List of Global Revenue of Chinese Mobile Game Publishers in June 2022
Ranking List of Global Revenue of Chinese Mobile Game Publishers in June 2022
The sensor tower store intelligence platform shows that in June 2022, the revenue ranking of Chinese mobile game publishers in the global App Store and Google Play.
Nan L, Strategic Analyst 2022-07-11
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