In the past month, the domestic second tour market fluctuated significantly.GameLook has mentioned before that this year's national and regional second tour market has declined month on month for many consecutive months since the June high point of "Singing Tide".In particular, the iOS revenue in August has dropped by 60% compared with May 2023.
Domestic high-quality games are emerging one after another, and the era of competition has come. Going to sea has become a "must answer" for the development of game enterprises. In 2024, with the wide application of AI and other technologies, what are the opportunities for games going to sea in the future?How will AI lead the game industry to change?
When the growth dividend of domestic game users almost disappeared, and China's game industry entered the era of stock competition, how to compete for users has become the most important issue for all manufacturers.
The South Korean game market has always been an important part of the global game market. Although the South Korean population is not large, the South Korean people have always liked to play games with a large number of players (according to the data report of Latis Global).
There are so many new tours in summer that people are dazzled. In the "outpost war" of the first two months, many "nail households" have been wiped out, and many rounds of owners have changed in the top list.However, more than 30 new works flew in July, indicating that the war has just begun.
After being online for 6 hours, it reached the top of the best seller list. After 29 days of continuous dominance, DNF mobile games seemed to refresh the general understanding of the industry. In my game industry group, some even teased that "at present, Tencent is the only one that can defeat Tencent".
In the current leisure game market, in addition to popular products such as Happy Xiaoxiaole and Metro Parkour, we can also see some small and medium-sized manufacturers at the top of the list. The middle and waist market is also occupied by these small and medium-sized manufacturers.
Contrary to the growing influence of Chinese game brands, game brand marketing has been in a low saturation state for a long time.Game manufacturers are not eager for quick success and quick profits, and are unwilling to pursue long-term benefits. Instead, under the pressure of the industry to reduce costs and increase efficiency, WYSIWYG effect advertising is more promising.
