Short dramas usually refer to vertical mini dramas with a single episode and rapid plot development. They are generally low in production cost, short in cycle, and quickly attract users with dramatic plots. With the popularity of short videos all over the world, short dramas will grow rapidly in domestic and overseas markets in 2023. In June 2023, ReelShort became popular in the overseas market, and the manufacturers of the head web articles have entered the short drama sea race track.

The market for short dramas going to sea has seen a sharp increase in popularity in the past half year. Compared with September 2023, the purchase revenue and download volume in February 2024 increased by 280% and 220% respectively. By the end of February 2024, there have been more than 40 short play applications testing the overseas market, with a cumulative download of nearly 55 million times and a domestic purchase income of $170 million.

Among them, "ReelShort" contributed 52% of the downloads and 48% of the revenue of the short drama race track, accounting for half of the country. With the outstanding performance in Southeast Asia market, the application of Jiuzhou Culture Short TV has ranked second in the overseas market in terms of cumulative downloads in only six months since its launch.

The United States is a competitive place for short dramas to go to sea. 60% - 70% of the total revenue from the application of head short dramas comes from the American market. This is inseparable from the stronger willingness and ability of American users to pay. Sensor Tower data shows that the average single download payment of ReelShort and DramaBox in the U.S. market is six times that of other markets.

TopShort, the overseas short play application of Jiashu Technology, aims at the Japanese market. Its revenue will increase by 110% year on year in February 2024, becoming the short play application with the highest revenue and download volume in the Japanese market. According to the ranking data of the Sensor Tower application, TopShort has kept rising in the ranking of the Japanese entertainment application iOS download list. At the end of February, it has surpassed Netflix and the local video application U-NEXT and jumped to the sixth place.

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