TikTok currently has more than 3 billion downloads worldwide, covering more than 200 countries and regions and 35 languages.
1 Introduction to TikTok's overseas channels
TikTok currently has more than 3 billion downloads worldwide, covering more than 200 countries and regions and 35 languages. The download users are mostly distributed in North America, South America and Southeast Asia. For cross-border sellers, the rich user sources provide opportunities for global promotion and sales. And among many overseas social media, TikTok's average daily usage time is longer than that of other platforms.
The majority of TikTok users are 18-23 years old, with women accounting for 20.08%; Male accounted for 14.7%. The overall user age shows a high degree of "youth", and the generation Z market (1997-2012) in TikTok is the focus area of many brands.
2 TikTok for Business
TikTok for Business has five advertising forms, namely, opening screen advertising/super first, information flow advertising, brand challenge, brand effect and brand naming task advertising.
Brand Takeover: Pursue maximum exposure and catch users' eyes at the first time. Use strong visual impact and multi style materials to help achieve maximum exposure of advertisements.
Topview; Tell brand stories and quickly improve cognition. Occupying the golden exposure entrance, the first three seconds of full screen audio immersion experience, the last four to 60 seconds of seamless connection, complete expression of the brand story, and unlimited creative space.
In Feed Ads information flow advertising: the original content reaches the user scene, and the brand potential is refined. Full screen video plays automatically, and the original audio and video experience effectively transmits brand information. The effect driven auction purchase can flexibly control marketing costs, reach different marketing appeal groups, and improve the efficiency of traffic conversion.
Hashtag Challenge: Build brand content with TikTok users to ignite UGC potential and enhance brand value in multiple dimensions. The brand content is deeply customized to create a brand personality with a higher degree of fit and achieve resonance and fission.
Branded Effects brand effect advertising: brand specific special effect customization, interesting interaction, and deep connection. The original scene deduces brand information, stimulates active creativity, and improves user sentiment. It can be combined with various advertising products such as challenges to enhance user participation and help achieve marketing goals.
Branded Mission brand naming task advertisement: encourage TikTok creators to create brand related content by providing rewards, so as to enhance brand awareness and exposure.
3 TikTok for Business
TikTok for Business can be divided into two forms: automatic advertising space and editing advertising space. As the name implies, the system automatically selects the supported ad space traffic for you. Editing advertising space means that advertisers can choose their favorite advertising space. Generally, advertisers will choose to edit advertising space, that is, manually release advertising.
There are three types of advertising space under the editing advertising space, namely TikTok advertising space, global application portfolio advertising space and Pangle advertising space.
TikTok advertising space: the ads placed will be displayed as information flow ads, supporting eight advertising goals: store purchase, product sales, video browsing, arrival, traffic, potential customer development, application installation and conversion. The supported bidding methods are CPM, CPC or oCPM.
Global application portfolio advertising bit: Global application portfolio is an integrated traffic solution, which is used to place advertisements on emerging applications (such as CapCut and Fizzo) with bouncing bytes. The global application portfolio enables advertisers to reach more audiences than TikTok, while ensuring that advertisements are only displayed on the gold advertising space of high-quality applications. For advertisers who have launched promotion series on TikTok advertising management platform, the global application portfolio has additional benefits, including reaching larger potential customers on various applications; It supports many targeting, bidding and optimization functions of TikTok advertising management platform, and can easily integrate existing advertising groups and promotion series; It is expected to achieve higher conversion rate and improve the overall advertising effect through advertising on a series of applications.
Pangle advertising space: advertisements will be displayed in the form of playable advertisements, inserted video advertisements and reward video advertisements.
4 Types of TikTok's advertising audience
There are three main types of TikTok for Business advertising audience, namely, interested audience, customized audience and similar audience.
Interest audience: interest audience includes three categories: population characteristics, audience group and equipment positioning
Customized audience: There are five types of customized audience, namely, customer file audience, application installation audience, interactive audience, website traffic audience, and clue collection audience
Similar audiences: similar audiences can help advertisers reach audiences who have common ground with existing customers.
Population characteristics can be located by age, gender, geographical location and language.
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