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Live broadcast industry analysis and introduction 1

1、 Industry Overview

The online live broadcast industry refers to a media form of real-time live broadcast through the Internet platform, which has developed rapidly in recent years. Because of its strong interactivity and high entertainment, it has attracted a large number of users to participate in watching and participating. At present, the webcast industry has become a new star in the Internet industry.

2、 Market size

With the popularization of 5G technology and the improvement of network bandwidth, the market scale of webcast industry is expanding. According to the data, in 2019, the number of global webcast users reached 594 million, and the market size exceeded 10 billion yuan. It is expected that the market size of webcast industry will continue to grow in the next few years.

3、 User analysis

Users in the webcast industry are mainly divided into two categories: audience users and anchor users. Audience users usually watch webcast programs through mobile phones, computers and other terminal devices, while anchor users provide content and interact with audiences through webcast platforms. According to the survey, the users of webcast industry are mainly young people, especially the post-90s and post-00s.

4、 Anchor type

The webcast industry has a wide variety of anchors, including game commentary anchors, food cooking anchors, music performance anchors, etc. Different types of anchors have different characteristics and advantages, attracting the attention of different types of audiences. In addition, some well-known anchors also have a large number of fans, forming their own fan economy.

5、 Profit model

The profit of webcast industry mainly depends on advertising, virtual gifts and paid members. Advertising is the main source of income for the webcast platform, and virtual gifts are a way for viewers to reward the anchor. Paying members earn money by providing advanced membership services. At the same time, some anchors will earn income from promoting products through cooperative sponsors.

6、 Development trend

With the popularization of 5G technology and the improvement of network environment, the webcast industry will usher in a broader development prospect. In the future, the live content will be more diversified and the technology will be more innovative. At the same time, cross-border cooperation and IP building will become the trend of webcast industry. In addition, internationalization will also become a development direction of webcast industry.

7、 Facing challenges

Although the webcast industry is developing rapidly, it also faces some challenges. The first is the problem of content anomie. Some vulgar and bad content is spread through the live network platform, which has a negative impact on the youth group. At the same time, some webcast platforms have violations such as buying fans and brushing gifts, which has damaged the reputation of the industry. Therefore, strengthening content supervision and platform management is an urgent problem to be solved.

8、 Relevant policies

In order to standardize the order of the industry, China has successively issued a series of policy documents, such as the Regulations on the Management of Internet Live Broadcasting Service, to manage and supervise the online live broadcasting industry. These policy documents specify the access conditions and content review requirements of the webcast industry, and prohibit violations such as buying fans and brushing gifts.

9、 Social benefits

The webcast industry not only has economic benefits, but also has produced certain social benefits. First of all, the webcast industry provides a platform for some emerging industries to display and promote, helping them gain more attention and users. Secondly, the webcast platform can also provide live broadcast services for some public welfare projects and social welfare activities, so that more people can understand and participate.

10、 Summary

As a new media form, webcast industry has broad market prospects and development potential. But at the same time, it also faces challenges and problems, and needs to strengthen supervision and management. In the future, the webcast industry will continue to innovate and develop to provide users with more diversified and high-quality live content.

Live broadcast industry analysis and introduction 2

1. "Live+" business model innovation to explore business value

In the future, the "live+" trend will further develop, and the live broadcast industry will move towards the development of specific fields, such as e-commerce, education, etc. in the vertical market, with more obvious content verticalization.

The content and form of live broadcast will also show diversified development to meet the diversified needs of users. The business model will continue to innovate, and the commercial value of online live broadcast will be further developed.

2. Increased live broadcast attention

Live broadcast will be more daily and life oriented.

As the live broadcast technology continues to mature, live broadcast content information will be more dynamic and real-time, and user participation and attention of live broadcast will be further improved.

3. The live broadcast is professional, and the anchor ecological construction is perfect

The live broadcast industry will pay more attention to refined and professional operation, and the layout of the industrial chain will be more complete and perfect.

The platform is based on its own differentiated characteristics through product and form innovation to avoid falling into the homogenization of content, and strengthens the platform advantage by strengthening the construction of the anchor ecology and other measures to win users in the fierce competition.

4. The live broadcast market sinks and develops

User sinking is one of the key points in the development of the Internet in recent years. For users in third and fourth tier cities, there are fewer entertainment modes and more leisure entertainment time. Strengthening the mining of this part of users can open up market space for live broadcast.

The sinking development of the live broadcast industry market will also promote the innovation of live broadcast in content and form.

5. E-commerce live broadcast, live broadcast with goods has a strong momentum

The traditional e-commerce traffic dividend outlet has passed, and live broadcast, due to its real-time and interactive nature, can greatly improve the user experience, reduce the uncertainty of users in e-commerce shopping, enhance the user's consumption impulse, and improve the conversion rate.

In the future, e-commerce live broadcast will continue to develop. The anchor should pay attention to using his own reputation and social relations to form user precipitation, so as to stand out in e-commerce live broadcast.

6. 5G technology enables and accelerates the development of live broadcast technology

The live broadcast platform will continue to use technology to empower it, and obtain differentiated advantages through the layout of 5G, VR, AI and other technologies, and seek breakthroughs in retaining users and improving revenue. The development of diversified real-time interactive functions has accelerated, and the online live broadcast platform has realized the possibility of more business layout through technology.