Aurora Unified Messaging System UMS app push _ applet message push

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Reduce user experience to increase touch volume

Lack of accurate touch strategy, sending messages separately in multiple channels to reach more users, resulting in message bombardment

Difficult to balance cost and delivery rate

The delivery rate of free apps and other channels is low, while the cost of SMS that can guarantee delivery is very high

System separation, few data analysis dimensions

The user data, transmission system and statistical system are independent, and the data are not interconnected, making the operation work unable to be closed loop

Repeated docking wastes resources

Each business system independently docks with the distribution channel, which leads to the need for repeated development in channel expansion

What functions can Aurora UMS achieve?

The enterprise can easily manage the upstream request system and the downstream sending channel. One sending channel can be shared by multiple request channels, facilitating access and control permissions of multiple business systems.

The enterprise defines the user's unique ID ID, and then binds it with each channel ID to form a UMS user system, which is also a necessary condition for the reissue policy.

It supports preset message content and variables, standardizes message format, and allocates marketing content.

It supports pre creation of reissue policies and detailed setting of reissue channels and conditions at each step. For example, if the APP is not delivered/clicked within 5 minutes, the WeChat public account will be reissued. In addition, sending strategies such as real-time, timing, fixed speed, multi-channel concurrency, blacklist, offline saving can be set.

Provide push statistics report, message history report, user touch analysis, integrate the push statistics results of each channel, and analyze the conversion rate from channels, channels, and users in multiple dimensions for targeted promotion.

Support user-defined approval conditions and set multi-level auditors. After the approval is enabled, the message and template can only take effect after being approved, which meets the enterprise security requirements.

Enterprises can create roles and add members according to their own organizational structure to achieve permission separation and ensure security.

Why choose Aurora UMS?

Unified Messaging, full channel coverage

Covering 10 channels including App, WeChat official account, WeChat applet, SMS, email, Alipay life account, nail, WeChat, 5G message, and fly book, it will soon support: Alipay applet, byte applet

Reduce costs and improve delivery rate

Use other free channels instead of SMS, and then use reissue strategies to ensure delivery, greatly improving the delivery rate and significantly reducing the cost of SMS

Unified interface and standardized access

The interface of the unified message sending portal is extensible and can realize the horizontal expansion of the message channel without any change

Safe and reliable, supporting privatization

Provide a private deployment customization scheme to ensure the security and compliance of customer data in a private environment. Customers can also be authorized to use the core source code of Evoque

They chose Aurora UMS

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