Difficulties and challenges of retail industry
Data Center -
Integrate scattered data from various platforms of the enterprise into people, things and things through client data burial points, API reporting and other methods.
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Smart tag -
According to business rules, dynamic tags and static tags are generated for each user in real time and automatically, so that customers' interests, commodity preferences, marketing transformation and other issues become clear at a glance.
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Marketing -
Summarize the personalized business marketing scenarios of enterprises, use the business data of one side of the enterprise to output marketing scores for different business scenarios through the scorecard mechanism and the algorithm model combined with the data of the whole network of Aurora, and provide a basis for scientific marketing decisions of enterprises.
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Select people tag to send -
Seamless combination of user portraits, labels, and marketing points to circle the audience, match the recommended products and copybooks, and achieve intelligent push of thousands of people and thousands of faces.
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Multi platform message integration -
It supports the integration of multiple mainstream message channels in the market to provide message access for different operation scenarios, such as logistics notification using App push+short interest, event promotion using App push+applet, private domain operation using nail+enterprise micro, etc.
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Strategic push message -
Multi channels are complementary backup to each other, providing broadcast, single point, clustering, alias and other functions, and providing differentiated optimal access strategies for logistics messages, campaign promotion, security warnings and other messages with different frequencies and different real-time characteristics.
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Retail solution architecture
Cooperative users
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