aurora

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Problems and challenges
Application scenarios
Product Functions
Product advantages
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Lack of global data

The data source is single, the data is not comprehensive and three-dimensional, and the public domain data is lacking

Label production is difficult

The data source is fragmented, and governance is difficult, so high-quality label modeling cannot be carried out

High traffic cost

Under the background of the disappearance of traffic dividend, the traffic cost is getting higher and higher, and enterprises want to obtain higher ROI

Difficulty in user portrait

Inaccurate crowd selection in marketing launch and operation growth directly leads to unstable results

Application scenarios

Use data to help enterprises build user profiles and label systems, and help enterprises achieve refined operation and precision marketing

Label Asset Supplement

It can adapt to different business scenarios, further tap the value of data, form a tag portrait system with multi-dimensional and multi data sources, and understand your users comprehensively

Refined operation

Insight into new customers' characteristics, cold start of new customers, layering of activity operation, early warning of loss, transformation of user purchase, and operation of high potential crowd

User insight

Build a comprehensive, accurate and multi-dimensional user portrait system to provide data support for cold start of new users, transformation of existing users and recall of lost users

What function can the aurora portrait achieve?

Visualize the distribution of user characteristics and behavior characteristics of the crowd
It can obtain the portrait information of the user group multidimensional and three-dimensional, and realize the portrait analysis of the user group

The distribution of user characteristics and behavior characteristics of the crowd is outlined through visualization. Thus, the user group's portrait information can be obtained multidimensional and three-dimensional, and the user group's portrait analysis can be realized

Population attribute: Describe the basic situation of user objectivity, such as consumption preference, income ability level, consumption level, etc
Device Properties: Basic parameters of user's network terminal, including but not limited to terminal type, brand, operator and other attributes
APP preference: Describe users' online behavior, covering tourism, games, life, social interaction and other aspects
Offline behavior: Insight into user's visit preferences in various industries, brands, travel, etc

The label system can help enterprises to achieve refined operation and precise marketing by more comprehensively and stereoscopically outlining user characteristics and label system

Why choose aurora portrait?

Flexible and simple

Various label creation methods are provided, and users can realize visual operation in the label production interface to flexibly produce the required labels

Accurate data

Stable self owned data, multi terminal and global data identification, fusion and connection, to ensure accurate and stable trend of data source indicators

Deep insight

Rich data tags, including basic attributes, equipment attributes, industry tags, application preferences, and statistical tags, comprehensively portray user interest characteristics

Fast data update

Automatic data algorithm platform to ensure routine data update and rapid interface response

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