On June 7, 2023, the 27th China (Shanghai) International Kitchen and Bathroom Exhibition (hereinafter referred to as "Shanghai Kitchen and Bathroom Exhibition") opened in Shanghai New International Exhibition Center. As a representative brand of national sanitary ware, Dongpeng Packaged Sanitary Ware, with the theme of "space science and technology to clean the future", made a strong appearance with newly upgraded products and technologies, and held the first launch of Dongpeng's "space station" suite and 2023 product strategy conference.

 

 

Qi Guosheng, Vice Chairman of the China Aerospace Foundation, Jiang Xue, Director of the Business Development Department of the China Aerospace Foundation, Gong Wei, Secretary General of the China Building Sanitaryware Association, Hu Yanan, Secretary General of the Housing Decoration and Parts Industry Branch of the China Building Decoration Association, Zhu Shuangsi, Vice President of the Anhui Quality Inspection Institute, and the Sanitary Ware Branch of the China Building Materials Market Association Liu Wengui, Secretary General of Foshan Sanitary Ware Industry Association, Liu Weiyi, President of Boiling Quality Data, Shi Jinping, Vice President and President of Dongpeng Holding Sanitary Ware Business Unit, Wu Zhijun, General Manager of Dongpeng Holding Brand Market Platform, Rao Jian'an, General Manager of the Product Center of Dongpeng Holding Sanitary Ware Business Unit, Su Rong, Market Leader of Dongpeng Holding Sanitary Ware Business Unit, Luo Jie, President of Foshan Design Federation, Li Tianyan, the founder of Yan Bath Circle, Li Jinghan, the general manager of Bathroom Toutiao, Li Cong, the general manager of Taowei, Li Kefei, the deputy president of Taocheng News, Huang Zhemin, the general manager of Tencent Home Public Welfare Channel and Bathroom Channel, as well as representatives and partners from dealers all over the country, attended the press conference to witness the new journey of Dongpeng's packaged bathroom.

    

 

Realize a new iteration of product strategy

Create diversified whole scene bathroom space

         

On the occasion of the 50th anniversary, Dongpeng launched a brand new brand advocating "beautiful space, new life". Taking the brand upgrade as an opportunity, Dongpeng will officially launch the "space strategy" in 2023, committed to achieving the advanced leap from single category to full bathroom space solutions, and helping to improve the quality and experience of Chinese families' bathroom life.

         

At the meeting, Shi Jinping, Vice President of Dongpeng Holding and President of the Sanitary Ware Business Department, made a speech focusing on the development trend of the industry and the strategic trend of the enterprise. He said that with the introduction of Gen Z people into the mainstream of household consumption and the continuous improvement of residents' consumption level, "customized" products are becoming more and more mature, and full house customization and large home furnishing become the future development trend, which also become the key to whether enterprises can achieve the breakthrough of the "second growth curve". In order to meet consumers' personalized and differentiated demands for full bathroom customization, as well as young people's preferences for appearance and design, Dongpeng full pack bathroom will bring new products and technologies to help consumers create a unique bathroom space in their hearts.

 

△ Shi Jinping, Vice President of Dongpeng Holding and President of Sanitary Ware Business Department

 

With the arrival of the era of mass health, consumers' attention to quality of life, personal health and self satisfaction has increased significantly. Through insight into consumers' demands for healthy, intelligent and customized bathroom space, Dongpeng integrated bathroom has carried out all-round iterative innovation and upgrading of product technology, and launched silver sitting series S3P intelligent toilet, silver whirlpool series Y4S ordinary toilet, dream collection series bathroom cabinet, intelligent temperature sensing series faucet, intelligent temperature sensing series shower and other products, To protect the people's beautiful and high-quality life.

 

Rao Jian'an, General Manager of Dongpeng Integrated Sanitary Ware Product Center, launched and interpreted the product with the theme of the First Launch of Space Station Package and 2023 Product Strategy Release. He pointed out that nowadays people's pursuit of a better life is getting higher and higher, and the demand for bathroom space tends to be diversified and personalized. Dongpeng integrated bathroom will continue to be committed to providing consumers with high-quality bathroom space solutions, providing a variety of possibilities for bathroom space design to adapt to the needs of different groups of people, so that consumers can experience all-round health care and immersive relaxation.

 

△ Rao Jian'an, General Manager of Dongpeng Packaged Sanitary Products Center

 

Explore healthy living and pay tribute to China Aerospace

Dongpeng Packaged Sanitary Ware Launches "Space Station" Package

         

In 2022, Dongpeng packaged sanitary ware was highly recognized and affirmed by the China Aerospace Foundation, and officially became a supporter of China's aerospace industry. With the development of consumption upgrading, "health" has become an important keyword of the new proposition of contemporary human settlements. In the face of the new competitive track, Dongpeng packaged sanitary ware, inspired by aerospace technology, innovated and developed antibacterial technologies such as crystal silver glaze and nano crystal porcelain coating, and explored a new mode of healthy living. From "single product technology" to "full space scene", gradually realize healthy upgrading, and escort the healthy quality of life of the people.

         

At the meeting, Qi Guosheng, vice chairman of the China Aerospace Foundation, said that scientific and technological innovation is the first driving force leading the development of China's aerospace industry, and is also the core of the steady development of Dongpeng's integrated bathroom. He hoped that Dongpeng could take this press conference as an opportunity to practice the industry leading antibacterial standards, enable a better living life with aerospace technology, and help realize the Chinese aerospace dream with Chinese standards, Chinese quality, and Chinese confidence.

 

△ Qi Guosheng, Vice Chairman of China Aerospace Foundation

 

At this press conference, Dongpeng packaged bathroom, inspired by aerospace technology, grandly launched a suite of "space station" bathrooms, aiming to promote the antibacterial upgrade of all kinds of products, build a healthy ecosystem of bathrooms, and build a healthy and comfortable overall bathroom solution for consumers. Qi Guosheng, vice president of China Aerospace Foundation, Gong Wei, secretary-general of China Building Sanitary Ceramics Association, Hu Yanan, secretary-general of Housing Decoration and Parts Industry Branch of China Building Decoration Association, Shi Jinping, vice president of Dongpeng Holding and president of Sanitary Ware Business Department, and Rao Jian'an, general manager of Dongpeng Packaged Sanitary Ware Product Center jointly attended the launching ceremony of the "space station".

 

△ The launching ceremony of Dongpeng integrated bathroom "space station"

     

Promote product upgrading with innovative technology

Dongpeng's whole bathroom honor goes to a new level

         

In the home furnishing industry, it has always been said that "design depends on red dots, and quality depends on boiling". As a product evaluation award representing the vane of household quality, Boiling Quality Award adheres to the principle of "Seiko quality speaks with data", and selects good products with better performance by objective quality data through high specification testing institutions, testing standards, testing equipment, process control and expert control. The award is highly valuable and widely recognized by the industry and market.

         

At this Shanghai Kitchen and Bathroom Exhibition, the unveiling ceremony of the evaluation results of the boiling quality award in the first half of 2023 was held, and the winners of the first half of 2023 were announced on the spot. With excellent product quality and technical strength, Dongpeng Packaged Sanitary Ware has won five awards, including "Boiling Quality Award", "Excellent Comprehensive Sewage Performance+Award", "Comfortable and Intelligent Toilet Award", "Excellent Surface Performance+Award" and "Water Saving Shower Set Award".

         

At the press conference, Zhu Shuangsi, Vice President of Anhui Provincial Quality Inspection Institute, and Liu Weiyi, President of Boiling Quality Data, issued the 2023 Boiling Quality Award evaluation certificate for Dongpeng Packaged Sanitary Ware; Shi Jinping, Vice President of Dongpeng Holding and President of the Sanitary Ware Business Department, and Rao Jian'an, General Manager of Dongpeng Packaged Sanitary Ware Product Center, jointly received the award on behalf of Dongpeng.

 

△ Dongpeng packaged bathroom won the boiling quality award

         

Standing at a new starting point in 2023, it is a heritage and also a departure; It is both an honor and a responsibility. In the future, Dongpeng will adhere to the enterprise spirit of "making a living by doing this and being good at it", endow brand power with ingenuity, and give product value with service, to create a full sanitary space solution integrating health, intelligence and customization, and take a more "clean" step to create a better living.