The post household market will obviously usher in a major change, and the future development direction is the multi service matching and resource integration.
02 Post home service ushers in the digital era, solving the last mile problem
Driven by the rapid development of big data, SaaS and other technologies, the new digital era is accelerating to come. In this context, the blue collar casual economy has a strong Internet color.
Deng Wei mentioned that with the advent of digitalization and intelligence, blue collar workers are also constantly iterating. Now almost everyone has a smart phone, and they have learned to answer orders by mobile phone, which makes the delivery of digital skills a reality. As a result, the platform can also achieve full process digital service management and control through algorithms and digital management and control, bringing more accurate demand matching, more standardized services, lower transaction costs, more secure user privacy protection and higher employment efficiency to employment enterprises.
Under this background, skill delivery platforms focusing on on-demand services have already emerged in various industries, such as goods pulling and fast dog taxi in the field of logistics in the same city; Luban arrived home in the big home service market, swan arrived home in the household cleaning field, etc. The commonness of these platforms is that they have professional services, relatively standard skills delivery quality, and full process digital service management and control.
Based on the competitiveness of digital middle platform support capability, Luban independently developed big data management and control algorithm system to develop service delivery control for the industry and solve current pain points and problems. According to Deng Wei, at present, the compound growth rate of Luban has reached more than 100% for consecutive years. The platform has been online for 6 years, and the annual GTV scale has reached more than 2 billion yuan.
Specifically, Luban built a set of digital service management and control system at home. First, it realized the trusteeship order placement service for enterprise service outsourcing, including six automatic functions: batch one click order placement, LBS positioning matching, system automatic employment, process node tracking, completion system write off, and order quality assurance trusteeship, so as to simplify the service chain and improve service efficiency.
Secondly, Luban has realized visual service management and control for enterprise service management at home, including ten process nodes such as matching orders nearby, 2-hour reservation service, door-to-door positioning and clocking, completion photo acceptance, etc., using online data algorithm supervision and offline operation center control to ensure service quality.
Finally, Luban arrived home to realize standardized service delivery for enterprise service delivery, including standardized service training, standardized work processes, standardized construction operations, standardized service guarantee policies and a series of standardized delivery guarantees, so as to provide a more standard and reliable service system for industry after-sales service.
In Deng Wei's view, Lu Ban has established a set of standards through the digital service management and control system when he arrives home, so that the service providers can follow the standards and enterprises and consumers can accept the standards.
For example, in the past, in the big home furnishing industry, the installation cost was mainly based on the quotation mode. The price system was not transparent, and consumers or enterprise customers discussed the price. It was easy for the price to rise too much. At the same time, the transaction time line was lengthened, and the efficiency for third-party users became low.
In terms of transaction mode, Luban went home to break down and subdivide to establish new standards, and launched a variety of transaction modes, such as price comparison, buy it now, and quick order. Users can choose different transaction modes in different scenarios and without demand, to accurately help users match their service needs. At the same time, the master can complete service order transactions through multiple modes such as receiving orders, grabbing orders, bidding, bargaining, etc., so as to achieve two-way service delivery between large household enterprises and blue collar technicians.
In addition, Luban pays attention to training and improving the skills of teachers when they arrive home, and improves the professionalism and skill standards of teachers' users from service standards, skill improvement and skill expansion by combining online and offline methods. Thus, it attracted 2 million teachers to ensure the fair competition and price comparison of the platform and meet various demands. In addition, the methods of differential assessment exemption, advance compensation and insurance guarantee have established a sound service guarantee system for the users who place orders on the platform, which has also taken a big step in the development of the post market service industry of big home furnishing.
According to 36 kryptonite, the platform mode of Luban home matching three end user needs has reduced labor costs for large household enterprises by 30% - 40% in the past.
In fact, there are many non-standard products in the big home furnishing market, which attaches great importance to offline experience. In the past years of development, many enterprises have entered the industry to try to carry out Internet based transformation. The Internet based transformation used to be limited to a single link of the home furnishing industry, or online retail of home furnishing products, or Internet based marketing, which focuses on offline experience Restricted by the pain points of opaque price, non-standard delivery and complex service process, the transformation ended in failure.
Only the breakthrough of the industry pain points and the recognition and transformation of the industrial chain segmentation and disassembly can realize the development. This may also be the reason for Luban to achieve rapid growth in the industry.
"From the traditional offline home market to the e-commerce system, the industry still needs to solve the problem of the" last mile "sales radius of the post market. Luban has deconstructed the past employment model, improving efficiency and reducing costs at the same time." Deng Wei said.
03 Opportunities and challenges coexist, and the future is comprehensive players
The scale of the market for the services provided by the Chinese people in the aftermarket is constantly expanding.
According to the Research Report on China's Big Home Aftermarket Service Industry in 2023 released by iResearch, the market size of China's big home aftermarket will be about 626.6 billion in 2022, with an average growth of 4.9% in the next three years, and will reach 718.5 billion by 2025.
In addition, with the gradual increase of e-commerce penetration rate of furniture and household appliances, it has once again expanded a certain market space for the big home after service market. According to the report of iResearch, from 2020 to now, the e-commerce penetration rate of furniture and building materials categories in China's big home furnishing industry is 20%; From 2021 to now, the penetration rate of home appliance category e-commerce in China's big home furnishing industry is 40%.
IDC data also shows that the shipment of smart home devices in China will grow year after year from 2018 to 2022, reaching more than 220 million units. With the increase of smart home devices, consumers' demand for smart home appliances will further emerge. The technology content of smart home products is higher than that of traditional home products, and there are also higher requirements for response efficiency and service quality in terms of installation and maintenance. In order to better adapt to the growing post market service demand under this trend, the post market service platform for big home also faces new growth opportunities and challenges.
"When more and more large household enterprises choose to try to hand over some of their post service needs to the post market service platform, the blue collar technician service sharing model is gradually verified in the subdivision of large household, and the coverage of the platform's large household category is gradually improved. With the continuous growth of the scale of our aftermarket service platform and the gradual accumulation of service experience, this service model will further extend to more blue collar employment market segments, and ultimately achieve a win-win situation for blue collar technicians, enterprises and end consumers. " Deng Wei further explained.
As consumers and large household enterprises, they also expect a comprehensive platform covering multiple categories of services at this time.
Luban Home is a rare full category service platform in the industry. After six years of launch, it has expanded a number of categories including furniture, home appliances, bathroom, lighting, locks, clothes hangers, curtains, doors, etc., and has occupied a high market share in all categories, built its own strong scale advantage in the service supply side, and has strong ability to expand and replicate across categories, It is conducive to the long-term development of the post market service field in the future.
In addition, by defining a new standard of post market service for big home furnishing, Luban has a core competitive advantage in service supply. When he comes home, Luban has established strategic cooperation relationships with enterprises including Kaidishi, Goodwife, Oupai Home Furnishing, Aiguo Le, Lin's Wood Industry, Dongpeng Sanitary Ware, Oupu Lighting, etc; It has become the official designated service platform of Tiaoyin, Taobao, Jingdong, Pinduoduo, Shunfeng, Debang, and Kuayue Express.
In 2021, Luban will get a round A financing of nearly 100 million yuan at home, led by Binfu Capital, which is the largest single financing in the track of the rear market in recent years. In the rising stage of industry development, adequate capital support is crucial, which will help the head platform to accelerate its development and expand its advantages. Players lacking unique competitive advantages in the future may be gradually eliminated, and the industry pattern will continue to focus on the head comprehensive service platform.
This also indicates that in the future, Luban home mode will gain greater advantages in more tracks, and then enter more tracks in a large-scale way, and finally realize the transformation of digital services in each track. This may be the meaning of Internet reform.
