A city of hundreds of islands, new retailers compete with each other
Dingya · Youpin is a community centered chain convenience supermarket. There are more than 10 stores in Zhuhai, covering the communities around the store through the store+online store model, providing consumers with daily necessities, simple meals, fruits and vegetables directly from the origin and other products.
At the door of the convenience store, there are several large self-service equipment nearly 2 meters high, including traditional beverage self-service machines, freshly ground coffee vending machines and ice cream making machines. The transparent glass window can see the whole process of making ice cream and coffee. After scanning and payment, you can get a cup of freshly ground coffee or an ice cream cone within a few minutes.
On a yellow self-service machine, there is the word "order shop", on which customers can order fresh food directly from the origin. When entering the store, you can see the traditional convenience store model, where daily necessities such as firewood, rice, oil and salt are placed on rows of shelves, and there are 2-3 steam cabinets at the cashier counter, providing special simple meals and soup stewing services.
What is different from the traditional convenience store is that there is a double temperature freezer and several shelves for fruits and vegetables in the store. Fresh food purchased by customers from communities such as Meituan Premium is stored here. The double temperature freezer can store frozen and fresh food, so that consumers can get more fresh food.
The mode of convenience store+online mall+community group purchase+intelligent self-service equipment, Internet+entity, is the core competitiveness of ordering premium products. At the same time, it operates a community around consumers near physical stores to realize the transformation from product sales to customer operation.
Transformation and upgrading, new retail in the community, radiating vitality
When we met for the first time, Zhang Guosheng, the general manager of Dingya Youpin, gave us the impression that he was a healthy and self-discipline businessman, dressed in a neat shirt, with a white face, looked competent, heroic and elegant.
He treats people gently, never criticizes them, and never pursues perfection too much. He understands that if the water is clean, there will be no fish, and if people are scrutinized, there will be no apprentice. He is more willing to give the retail industry full space to imagine.
"I entered the fast selling chain industry at the beginning of 2012. Under the impact of e-commerce, the dividend period of offline retail industry has ended, and the number of sales and customer orders are declining every year. Many peers choose to transform to become e-commerce, but I always believe that physical chain stores must have its future, but how to achieve such a low point transformation? After a lot of struggle and thinking, I think that if the operation of consumers is embedded, there will be a new spring for physical stores in the future. " When it comes to the future and prospects of physical retail, Zhang Guosheng, general manager of Dingya Youpin, is full of confidence in physical retail. He believes that in doing business, we must actively adapt to the times and stay ahead of them.
With the national strategy of expanding domestic demand and promoting the implementation of the quarter hour convenient life circle and smart convenience stores, physical convenience stores will become the key to connecting the last mile of consumption.
