Centennial ingenuity inheritance, retaining the "old taste" of moon cakes with traditional craftsmanship

Industry insight

As the Mid Autumn Festival approaches, it has become a hot topic for people to talk about the three spacefaring tourists returning home for the Mid Autumn Festival on Shenzhou 12. The Chinese people "value harmony" and pursue family harmony and reunion. The Mid Autumn Festival has become one of the most important festivals of the year. The moon cake, which symbolizes reunion, is one of the essential elements of the Mid Autumn Festival. A small moon cake is not only an enjoyment of the mouth, but also the inheritance of traditional culture.

Festivals also represent huge business opportunities. Many consumer brands come from across the border, attracting a new generation of consumers with novel tastes and exquisite packaging. According to the consumption survey of JD, although fruit, ice crust, flow heart and other flavors are growing rapidly, the sales of the most popular traditional flavor mooncakes still rank among people's favorite mooncakes.

You who like eating Double Yellow Lotus Moon Cake best may not know its origin.

Customer introduction

In 1889, Guangzhou City became popular with a kind of crisp cake filled with lotus paste boiled from lotus seeds. It was delicate and delicious, which was the prototype of Guangzhou style lotus paste moon cake.

In the mid-autumn of 1908, the "Liang's Yongji Bakery (the predecessor of Angel Moon Cake)" in Xinhui, Guangdong Province, was the first to add secret egg yolks into lotus paste, which is shaped like a full moon and symbolizes completeness. Liang Shi is the founder of Guangzhou style double yellow lotus paste moon cake.

In the 1920s and 1930s, Liang's Yongji mooncakes were spread to Southeast Asia and overseas Chinese settlements in Europe and the United States along with Guangzhou people who went to the Southeast Asia, becoming a necessity for Chinese in all countries during the Mid Autumn Festival.

In the 1980s, Liang's Yongji Bakery was renamed Angel Moon Cake, spreading orthodox Cantonese cakes all over China, and forging the quintessence of Chinese culture with conscience and quality.

Shenzhen Angel Food Co., Ltd., founded in 1994, has been committed to the R&D, production and sales of baked goods. At present, its main brands include "Angel", "Qiwang", "Yangyi", etc., and its products include traditional cultural foods such as moon cakes, cookies, biscuits, fried goods, candy, etc. It has a fully automatic production line of advanced domestic level to realize digital and intelligent management of production process and ensure product quality.

Angel Moon Cake has won the title of "Famous Brand Moon Cake" of China Moon Cake Festival for 10 consecutive years, and has achieved good sales in China for many years, becoming a well-known brand in many regions.

In June 2008, the company's Cantonese style mooncake production skills were officially listed as the second batch of national intangible cultural heritage projects by the State Council.

In 2013, Angel became the strategic partner of the "China Aerospace Exploration Project" and became a baking food brand to realize the round trip between the earth and the moon.

As the inheritor of Cantonese style moon cake making techniques, Angel moon cake is the witness of taste enjoyment in the memory of a generation and family reunion. Over the years, Angel has always adhered to the core mission of "bringing fresh and delicious food to the world", and made a taste experience of thin skin, rich filling, delicious taste and mellow taste with strict selection of materials and unique production techniques, It is deeply loved by customers.

Inheritance and innovation are the constant theme of Angel brand development.

In terms of products, Angel's Cantonese style moon cakes not only have family inheritance, but also absorb the essence of other Cantonese style moon cake making schools. The new generation of heirs also broke the custom of family inheritance and taught people willing to learn moon cake making skills, making Angel's moon cake making skills more refined.

In terms of marketing, we began to layout short videos, live broadcast and other communication channels, and seize the minds of new generation of consumers through fragmented brand content output. Angel mooncakes also began to play with dithering, fast hand, video number and small red book, and through cooperation with stars, KOL and UP owners, the brand information full matrix covered the platform.

Digital requirements

The innovation of products and marketing needs the support of many chains such as enterprise R&D, production, sales and logistics. Angel Moon Cake, relying on Kingdee Cloud and Star, has realized the digitalization of the supply chain and the fine management of industry, finance and tax integration, realized the unified control of multi-channel orders, inventory, prices and funds, supported business decisions with data, and improved the efficiency of enterprise operation and management.

Solution

Online and offline multi-channel integrated operation

Individual customers and group purchase customers are guided to the online mall for self-service order placement and online payment. The order flows to the purchase, sales and storage cloud, and the financial department reviews the order and delivers it quickly. It has changed the previous problems of the salesperson receiving orders by phone and WeChat, such as heavy workload, order error prone, and difficult financial reconciliation.

KA and dealer customers print the delivery order through the purchase, sales and inventory cloud, and automatically bring out the customer level price and accounting period information set by the system, so as to quickly issue orders and deliver goods, reduce price approval and other links, and improve the delivery efficiency. Online and offline channels share inventory, which can be quickly deployed to avoid the risk of selling out.

Integration of industry, finance and taxation, cost reduction and efficiency increase

The month before the Mid Autumn Festival is the peak ordering season. The staff of the Finance Department should review the orders, mark the payment and issue invoices, and all staff should run at full capacity.

"After using Kingdee Cloud and Stars, the orders in the mall and the orders in the offline channels are managed in a unified way in the purchase, sales and inventory. The inventory and capital transactions are relatively clear, and the reconciliation is relatively convenient. All documents automatically generate vouchers, basically without manual intervention, which helps us reduce the workload of 2-3 people", said Chen, the financial manager, The digital upgrading of enterprises will greatly help the financial work.

Recommended cases

See more cases
two thousand three hundred and thirty-three

Supply chain Ordering Mall Industry finance integration

The ordering mall has improved the performance of this smart lock dealer by 30%

  • Performance increased by 30%

  • Delivery efficiency increased by 60%

two thousand three hundred and thirty-three

Industry finance integration Visual analysis

Efficiency increased by 30%, and digital assisted Runyangtang to deliver "high-end nourishing" to home

  • Digital operation

  • Full process control

  • Real time data analysis

two thousand three hundred and thirty-three

Integration of industry, finance and taxation

Digitization helps household appliance retail business achieve "high speed"

  • Efficient order printing

  • Efficient integration of supply chain

  • Quick reconciliation

two thousand three hundred and thirty-three

Industry finance integration financial management Production management

Digital transformation helps Shuangguan Home to leap from tradition to intelligence

  • Service full link management

  • Refined production accounting

  • Easy reconciliation and write off

two thousand three hundred and thirty-three

Integration of production, marketing and supply

Integration of production, supply and marketing helps the high-quality development of pickle enterprises

  • Digital production management

  • Accounting efficiency doubled

two thousand three hundred and thirty-three

Integration of production, marketing and supply

Digital transformation helps Zhisheng precision intelligent manufacturing upgrade

  • Standardized management

  • On schedule delivery rate 100%

  • Data driven operation

Start 15 day free trial now

0 threshold enters a new stage of enterprise growth

try now