In 1889, Guangzhou City became popular with a kind of crisp cake filled with lotus paste boiled from lotus seeds. It was delicate and delicious, which was the prototype of Guangzhou style lotus paste moon cake.
In the mid-autumn of 1908, the "Liang's Yongji Bakery (the predecessor of Angel Moon Cake)" in Xinhui, Guangdong Province, was the first to add secret egg yolks into lotus paste, which is shaped like a full moon and symbolizes completeness. Liang Shi is the founder of Guangzhou style double yellow lotus paste moon cake.
In the 1920s and 1930s, Liang's Yongji mooncakes were spread to Southeast Asia and overseas Chinese settlements in Europe and the United States along with Guangzhou people who went to the Southeast Asia, becoming a necessity for Chinese in all countries during the Mid Autumn Festival.
In the 1980s, Liang's Yongji Bakery was renamed Angel Moon Cake, spreading orthodox Cantonese cakes all over China, and forging the quintessence of Chinese culture with conscience and quality.
Shenzhen Angel Food Co., Ltd., founded in 1994, has been committed to the R&D, production and sales of baked goods. At present, its main brands include "Angel", "Qiwang", "Yangyi", etc., and its products include traditional cultural foods such as moon cakes, cookies, biscuits, fried goods, candy, etc. It has a fully automatic production line of advanced domestic level to realize digital and intelligent management of production process and ensure product quality.
Angel Moon Cake has won the title of "Famous Brand Moon Cake" of China Moon Cake Festival for 10 consecutive years, and has achieved good sales in China for many years, becoming a well-known brand in many regions.
In June 2008, the company's Cantonese style mooncake production skills were officially listed as the second batch of national intangible cultural heritage projects by the State Council.
In 2013, Angel became the strategic partner of the "China Aerospace Exploration Project" and became a baking food brand to realize the round trip between the earth and the moon.
As the inheritor of Cantonese style moon cake making techniques, Angel moon cake is the witness of taste enjoyment in the memory of a generation and family reunion. Over the years, Angel has always adhered to the core mission of "bringing fresh and delicious food to the world", and made a taste experience of thin skin, rich filling, delicious taste and mellow taste with strict selection of materials and unique production techniques, It is deeply loved by customers.
Inheritance and innovation are the constant theme of Angel brand development.
In terms of products, Angel's Cantonese style moon cakes not only have family inheritance, but also absorb the essence of other Cantonese style moon cake making schools. The new generation of heirs also broke the custom of family inheritance and taught people willing to learn moon cake making skills, making Angel's moon cake making skills more refined.
In terms of marketing, we began to layout short videos, live broadcast and other communication channels, and seize the minds of new generation of consumers through fragmented brand content output. Angel mooncakes also began to play with dithering, fast hand, video number and small red book, and through cooperation with stars, KOL and UP owners, the brand information full matrix covered the platform.