Gastronomy in the Jianghu: Watch the Digital Transformation of a Bowl of Hot and Dry Noodles

Industry insight

At the beginning of 19 years, we started to make hot and dry noodles and opened 150+stores in 3 years. What's the secret behind this enterprise in the increasingly fierce competition in the catering industry today? Today, let's get to know the operation of the fast food chain brand Chengwan Hot and Dry Noodles.

Customer introduction

Chengwan Hot and Dry Noodles is a light food fast food brand with hot and dry noodles as its main product. In addition to hot and dry noodles, there are main food series such as mixed noodles, mixed noodles, soup noodles, soup noodles, etc., together with various special braised snacks, such as chicken legs, chicken feet, dried beans, etc., to create a delicious, inexpensive, small and beautiful fast food restaurant.

How to make a bowl of noodles that make customers feel delicious and healthy is the goal of becoming a bowl of hot and dry noodles.

The founder of the Great Xia has a special preference for hot and dry noodles: "Hot and dry noodles are the top ten famous noodles in China. When we went to select products, we actually saw this advantage. There are more than 4000 hot and dry noodle stores in Zhengzhou, and it is difficult to find an alley without hot and dry noodle stores on the streets and lanes. This product is very broad-spectrum, and it is a favorite food for people all over the country."

After selecting the category of hot and dry noodles, the Bowling Team made differentiated positioning and packaging for the products. From the perspective of product thinking, hot dry bread contains four core modules: noodles, sesame paste, toppings and ingredients. A bowl of delicious hot dry noodles must be a combination of four core ingredients, presenting a delicious taste as a whole.

Noodles are the main ingredient of hot and dry noodles. The noodles in a bowl are mixed with high and low gluten flour, with egg liquid and fried black sesame seeds added. The hot and dry noodles produced in this way can taste three flavors without adding any ingredients, the first is alkali flavor, the second is egg flavor, and the third is black sesame flavor.

Sesame sauce is the soul of hot and dry noodles. The common hot and dry noodles use yellow sauce, and the bowl of hot and dry noodles use black sesame sauce. Because black sesame has a higher nutritional value in addition to being more fragrant, its calcium content is 7.5 times that of milk, and it also contains various amino acids. At the same time, its cost is higher.

In addition to the selected ingredients and toppings, a bowl of delicious hot and dry noodles can be prepared. After mixing, the noodles are black, ugly, but delicious and healthy. The black hot and dry noodles are unforgettable, creating product differentiation from the perspective of product and marketing.

Digital requirements

"When making hot and dry noodles, we should work hard from each module of the product. In fact, enterprise operation is three modules, namely, people, goods and market. From the first few stores to more than 100 stores now, with the number of stores changing, the business environment is also changing, and the requirements for organizational management are completely different. Higher requirements are put forward in talent teams, supply chain systems and corporate culture.".

In fact, supply chain is a very important part of catering, and also a challenge to the whole industry. Purchasing from upstream suppliers, centralized processing in the central kitchen, cold chain storage and distribution, store purchasing and distribution management, store consumption and operation are all contents of supply chain management.

Kingdee Cloud Star helps Chengwan Hot and Dry Noodles build a digital supply chain platform, connecting store management with supply chain and finance, and deeply empowering downstream stores and franchisees.

Solution

Data Dashboard

Kingdee Cloud · Star Value Point.

"This data must serve the business, the profit, the improvement of human efficiency, and the empowerment to avoid mistakes, so that the data can become more valuable".

"Kingdee Cloud and Stars has built a very good data model for us. What I often look at now is light analysis and boss advice. The sales data, purchasing data and cost analysis of each store can be understood at any time, just like the dashboard when driving, how much speed is, how much fuel I need to add next, and how fast I need to run. The company's capital and overall inventory, as well as the company's overall operating efficiency, can be clearly demonstrated. "

Data management store

Kingdee Cloud · Star Value Point: Each store will be equipped with a marketing consultant to guide the store manager in marketing and store management. The consultant can see the sales and performance analysis of the store's products through the background data, which customer groups are, which products are mainly consumed by customers, and what the sales status of the recently launched products in the store is like. Through the data analysis, the consultant can help the store adjust its operation strategy. This kind of advisory management will run through the whole operation cycle of the store, helping catering entrepreneurs make money and achieve entrepreneurial success.

Store purchase

Kingdee Cloud · Star Value Point: The fresh noodles are delivered from the central kitchen every day, and other ingredients are delivered once a week and stored in the store's refrigerator.

After using the Kingdee Cloud Star ordering system, the chain integrity of store ordering is formed from online ordering to approval to payment to financial reconciliation, realizing the unification of daily and weekly allocation. The convenient ordering method like online shopping, with automatic freight calculation and online payment, greatly reduces the complexity of operation and improves the efficiency of business processing.

When it comes to the future, Great Xia has a very clear strategic plan and goal. His future vision is to open ten thousand stores to make ten thousand and build a world brand of Chinese pasta.

Customer testimony

"In the era of globalization, it is very important to promote the Chinese food culture to the world, and it is the mission of our generation to contribute to the national rejuvenation. Chengwan should open more high-quality stores, serve more customers, and let more people around the world eat the delicious and inexpensive food we provide".

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