Kingdee Cloud Stars Help Fuzhou Baiwei Food "Fresh People One Step"

Industry insight

A fresh ingredient can give full play to the original taste of the ingredients and satisfy the taste buds' pursuit of sweet, sour, bitter and hot by cooking, frying and frying, supplemented by condiments. MSG (mainly composed of sodium glutamate) is a common seasoning for increasing freshness in common people's kitchens, with a history of more than 100 years. In recent years, with the strong demand of food processing and catering industry, the retail market value of Chinese condiments has exceeded 100 billion.

Customer introduction

Founded in 1995, Fuzhou Baiwei Food Co., Ltd. is mainly engaged in the sales of monosodium glutamate, chicken essence and other condiments. It is one of the leading enterprises in the monosodium glutamate industry in Fujian Province, and has obvious market advantages in the field of high freshness monosodium glutamate. Now it has its own brand "Baiwei", "Luoxing Tower", "Paris", "Baiyan", etc., and has developed more than 100 kinds of condiments, The sales channels cover all kinds of terminals such as food wholesale, supermarket, catering and group buying, and there are more than 5000 long-term cooperation terminal customers.

Baiwei Food is the first in the industry to pass the ISO9001: 2008 international quality management system certification, ensuring the leading quality of products. With the wide acceptance and reputation of its products among consumers, it has won the honors of Fuzhou Famous Trademark, Fujian Famous Trademark and so on.

Digital requirements

The market demand for condiments continues to grow rapidly. Baiwei Food continues to increase market investment and product research and development, and its enterprise scale and market expand rapidly. The original management mode and information system can no longer meet the needs of enterprise marketing and services in the digital era. Internally, it is necessary to improve business management processes, reduce internal communication costs, and improve operational efficiency; We should improve customer service quality and experience externally.

No.1 manual recording is inefficient

The business of Baiwei Food covers the whole country, and the daily order volume is very large. The salesperson sends the order to the clerk through WeChat, and then manually enters the order sheet by sheet into the ERP system. Clerks need to connect with multiple salesmen, with heavy workload, repetitive work, and occasional missing or wrong orders

No.2 inventory data cannot be shared, and communication costs are high

The salesperson needs to go to the terminal market every day to help customers place orders, but he cannot see the real-time inventory data, so he needs to call the warehouse keeper to inquire, and the accuracy and timeliness of the data cannot be guaranteed. If the ordered product is out of stock, it needs to communicate with the customer to replace the product. The communication cost is high, and the customer experience is not good.

NO.3 Data report and royalty calculation are complex and heavy

Baiwei Food has a strict performance management system, which is goal oriented. Salesmen need to pay attention to their own performance achievement every day. The financial department needs to make statistics on sales and collection by region every week. At the same time, the calculation method of salesperson's commission is complex, so the commission needs to be calculated according to the brand sales, daily sales and the daily cost of oils and fats. In the previous system, operators could not view their own performance, and it was inconvenient to reconcile with finance. All the analysis data needed to be processed through Excel tables, which was heavy workload and prone to errors.

Solution

Kingdee Cloud and Star helped Baiwei Food break through the limitations of traditional management mode and transform into digital management and data operation, realizing online and mobile sales business, integrated business and financial management, real-time issuance of business analysis reports and automatic calculation of sales commission, and intelligent processing of a large number of manual and repetitive work through the system, It has improved business operation efficiency and department synergy.

NO.1 Mobile billing, pay attention to performance at any time

The salesperson can view the price and inventory of goods at any time on the mobile phone, automatically bring out the customer price according to different customer grades, and quickly quote to the customer.

The salesperson directly issues the delivery order on the mobile phone and synchronizes it to the warehouse for quick distribution. All processes are completed on the mobile phone, and the document automatically flows for approval.

In addition, the salesperson can pay attention to his sales data and collection at any time, check with the financial department every day, and settle the payment for goods, which is convenient and fast.

NO.2 Visual analysis platform, data driven operation

Relying on Kingdee Cloud and Star Light analysis platform, Baiwei Food has customized several sales analysis models, which can make statistics on sales data and performance completion of regions, departments and operators by region, day and week.

For example, the sales data of each salesperson and their ranking, the sales data of different brands, and the sales ranking of brands in different regions can help regional sales managers formulate marketing strategies through multi dimensional data models. The data is automatically updated every day without manual intervention, and the timeliness and accuracy completely exceed the customer's expectations.

No. 3 Automatic calculation of salesman commission

Through the light analysis platform, the calculation model of salesperson's commission is established, and the salesperson's sales, daily grease cost price, settlement price and other data are automatically synchronized into the analysis report. The gross profit is analyzed by day to confirm salesperson's performance.

It used to require multiple financial personnel to calculate the commission manually. Through an intelligent analysis tool, the automatic calculation was realized. While improving the accuracy, it helped Baiwei Food save a lot of labor costs.

The market is changeable. Only those who keep a keen sense of the market and follow the trend of the times can ride the wind and waves in the industry tide and laugh until the end. It is hoped that the transformation operation of Fuzhou Baiwei Food Co., Ltd. can give some inspiration to the seasoning industry and merchants in other industries who are in the dilemma of physical operation.

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