Enterprise Microenterprise+Kingdee Cloud • Star Empowerment Green Wine Technology Development Digital Operation

Industry insight

Chinese wine culture has a long history as Chinese history. People should drink to celebrate when they are happy, and drink to drown their sorrows when they are frustrated or lonely. The fragrance of wine often wafts from thousands of years of poetry, calligraphy and painting. As the crystallization of Chinese traditional culture and material culture, Chinese liquor culture still keeps high-quality development with liquor industry after entering the era of digital economy.

According to the survey data, China's liquor market will reach 643.4 billion yuan in 2021, up 10.2% year on year. It is expected that China's liquor industry will develop stably in the future, and there is still a large space for revenue and profit, which will reach 950 billion yuan in 2025. According to the survey, seven of the Chinese liquor consumers are male, and more than six are high-income groups. Since 2011, the number and amount of investment in the liquor industry have been increasing, and the number and amount of investment in the liquor industry have remained high in the past two years.

Customer introduction

There are many well-known liquor brands in China, and Guizhou Qingjiu is the intangible cultural heritage of Guizhou, the wine country, and one of the eight famous liquors.

Guizhou Qingjiu Group Co., Ltd. is located in a famous historical and cultural town far away. Its predecessor, "Guizhou Qingxi Distillery", was established in 1955 in the form of a public-private partnership on the basis of several large liquor workshops in Qingxi. After years of development, Guizhou Qingjiu Group Co., Ltd. was established in 2000. It now covers an area of more than 1200 mu and has 1580 pits over 20 years. In order to better serve the market and customers, Guizhou Qingjiu Group Technology Development Co., Ltd. (hereinafter referred to as Qingjiu Technology Development Co., Ltd.) was established in Guanshanhu District, Guiyang City in March 2021 by restructuring its management and operation and moving forward the strategy of its command center.

Over the years, we have carefully selected raw materials, constantly improved the brewing process, starter making process, microbial breeding, development and utilization, and quality control, and pioneered the original ecological cave cellaring process. Guizhou green wine has been successively rated as Guizhou intangible cultural heritage, Guizhou famous brand products, eight famous wines in Guizhou, Guizhou time-honored brands, and China famous trademarks, The catchy slogan "Drink a glass of green wine, make a friend" launched after the launch of the green wine series fully explains the social function of white wine, and promotes green wine to become a national well-known brand popular and favored by consumers.

Digital requirements

Qingjiu Technology Development Co., Ltd. is fully responsible for the sales business of Guizhou Qingjiu, covering self operated channels, dealer channels, e-commerce, live broadcast, group purchase, customized underwriting, experience marketing and other ways. The marketing model is rich, and management is difficult. Salesmen and bosses often travel, and communication with warehouse, finance and other departments is inefficient. It is urgent to improve business and management efficiency through digital technology, Cost reduction and efficiency increase.

Solution

Create a unified business online platform

Qingjiu Technology Development carries out collaborative work through enterprise WeChat to improve the efficiency of daily communication, and then accesses Kingdee Cloud • Star in enterprise WeChat. After employees and bosses log in to enterprise WeChat, they can directly open Kingdee Cloud • Star to handle various businesses, launch business approval in time, and control business progress in real time. Order payment, shipment status, capital revenue and expenditure and other information are clear at a glance.

1. Online sales

Enterprise WeChat and Kingdee Cloud Star share customer and commodity information. No matter whether it is to visit stores, sell cars, or place orders on behalf of customers, salesmen do not need to add data manually, nor do they need to consult the warehouse manager by phone. They can see the real-time inventory of various wines on their mobile phones. Choosing specifications and quantities can place orders immediately, and sales efficiency is greatly improved.

2. Online business

Enterprise WeChat supports one click synchronization of the organization structure with Kingdee Cloud • Star. Data such as sales orders, purchase requisitions, purchase orders, receipt documents, and shipment documents in Kingdee Cloud • Star can be used as pending business and approval messages and directly transferred to the approver in the workflow; After being approved by the supervisor, the order information is transferred to the warehouse in real time, and the warehouse keeper can arrange receipt or shipment according to the plan; After seeing the notice, the Finance Department can follow up the invoice and payment matters in a timely manner, and the overall coordination efficiency has been significantly improved.

3. Online management

In addition to real-time approval of key businesses, the boss can view various key data on his mobile phone, including salesperson sales ranking, department sales ranking, customer transaction ranking, sales, purchase, inventory amount and trend analysis, fund revenue and expenditure trend analysis, customer/supplier transaction analysis, etc. He can also see hot selling goods, unsalable goods Key values such as customer churn early warning can provide accurate reference for the management to adjust marketing strategies and launch special tasks in time, help Qingjiu Technology Development to make full use of data resources, continue to optimize the business level, and seek benefits from management.

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