Good taste: digital transformation reshapes the competitiveness of the food industry

Industry insight

On April 8, Wuhan was unsealed. In May, the first store in Hubei was opened. In just four months, more than 20 stores were opened in Hubei. In the face of the uncertainty of the epidemic situation, the flavor of Huaxiang turned "danger" into "opportunity" to realize the retrograde strategy at the speed of China.

Under the epidemic situation, in the face of the sudden drop in the source of tourists and numerous restrictive requirements, the turnover of catering enterprises declined seriously, and some catering enterprises stopped operating to stop losses. In response to the epidemic, catering enterprises have turned to online business to save themselves. Weihuaxiang, on the contrary, has opened more than 20 offline stores in just a few months. Weihuaxiang Yangqi Beef Hotpot has become a dark horse in the hot pot industry.

Customer introduction

Xiamen Weihuaxiang Food Co., Ltd., founded in 2010, integrates beef product R&D and production, chain catering operation and multi-channel sales. Adhering to the concept of "delicious take home", it explores chain catering retail mode, creates quick frozen food explosives, devotes to food upstream and downstream connectivity, and establishes a food supply chain to achieve industrial closed-loop as an enterprise development strategy, We are committed to making a good soup popular with all families.

Weihuaxiang Food is a high-quality hot pot brand integrating local beef hot pot and other hot pot characteristics in Quanzhou. It has successively created three private brands, namely Weihuaxiang, Niulianxiang and Xiaoniu Homecoming. At present, it has opened more than 50 restaurants in Fujian, Hubei, Anhui, Jiangxi, Guangdong and other provinces and regions, and has developed into a national beef restaurant chain brand. In order to optimize the supply chain system, Weihuaxiang has established a central food factory and distribution center, covering a total area of more than 6000 square meters, with an annual output of 1000 tons of quick-frozen beef dishes, 1600 tons of quick-frozen soup products, and 2000 tons of quick-frozen meat paste products. Its annual sales revenue and export earnings have reached more than 100 million yuan. It has 8 subsidiaries and nearly 200 employees.

Digital requirements

Weihuaxiang has completed the standardization of ingredients through the self built central kitchen, and quickly delivered the ingredients to each store through the cold chain to ensure the unity of taste and freshness of ingredients. At this stage, the following dilemmas arise in supply chain management:

Difficulty scenario 1: low efficiency of distribution system

Both store purchasing and headquarter distribution are handled by manual customer service. Store sorting purchasing needs are submitted through Excel forms. The headquarter customer service needs to count the purchasing forms of dozens of stores, and then submit the distribution application to the central factory for production and distribution after approval. The operation is tedious, inefficient, and prone to errors.

Difficult situation 2: difficult data statistics and analysis

The company has multiple information systems that operate separately from each other, making it difficult to communicate data and make real-time statistics on the inventory, sales data and quantity of goods demanded of each store. The financial personnel collect the forms submitted by each store every day and conduct summary analysis. The workload is heavy and the analysis report is not timely.

Dilemma scenario 3: financial business separation

The financial system is separated from the business system, and the financial personnel manually enter financial vouchers according to the business data of each store. The data verification is complex, taking up a lot of working time of the financial personnel, and the labor cost is high.

Solution

With the rapid expansion of stores and the introduction of new digital technologies, enterprises must transform and upgrade to the Internet and digital, including the transformation and upgrading of management, marketing, service and supply chain, in order to ensure the sustainable competitiveness of enterprises.

Kingdee Yunxingchen helped Weihuaxiang build an online ordering platform and financial business integration system, realizing the integrated management of commodity flow, capital flow and information flow between stores and headquarters, data exchange and sharing, improving the efficiency of supply chain management, and reducing enterprise operating costs.

Online ordering, order delivery efficiency increased by 80%

The store manager orders the required food materials directly on the mobile phone, makes online payment, and can check the logistics status in real time after the factory delivers the goods, reducing the communication time cost with customer service, and greatly improving the speed of delivery. The headquarters operators can view the purchasing situation of all stores in real time, and automatically generate the store purchasing list through the online ordering mall, so as to realize the efficient logistics flow between stores and the headquarters, and avoid the operational risk caused by the store's commodity shortage.

Data driven, unified multi-channel management

Through Kingdee Cloud and Stars, Weihuaxiang has realized multi-channel integrated management, real-time update of sales data, inventory and capital flow data of online stores, wholesale and stores, and automatic generation of sales daily reports and business analysis reports. The boss can view the business analysis report of the enterprise at any time, and can clearly understand the sales situation through the analysis tables such as commodity sales ranking, commodity dynamic sales rate, sales trend table, and sales gross profit, providing data support for production scheduling and marketing strategy formulation.

Integrated management and control of business and finance to improve enterprise competitiveness

Through the business and financial system, financial personnel can guide and control business more effectively. The Finance Department reviews the orders of all channels and tracks the current funds. It reconciles with the store through the sales summary and purchase order. Previously, the reconciliation of a store took 2-3 hours, but now it can be completed in a few minutes. Business documents such as sales documents and collection documents can automatically generate vouchers, which greatly reduces the workload of financial bookkeeping. Financial personnel have more energy to participate in operation and management.

The change trend of the retail industry in 2020 can be summarized as three keywords, namely "recovery, transformation and innovation". In the era of the surging new digital wave, there are more and more factors driving the transformation of the retail industry, and the food industry is facing greater challenges. From this point of view, enterprises must use digital means and technologies to further transform and upgrade, change their business model and operation mode, and improve their competitiveness and combat effectiveness.

People are changing, and society is changing. "The wise change with the times, and the wise follow the trend." We have the spirit of innovation in response to the times, and we should be able to dance correctly. I hope you and I can dance with the wind in this turbulent era.

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On schedule delivery rate 100%
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Integration of production, marketing and supply

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cooperative partner

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Xiamen Weihuaxiang Food

Increase by 80%

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