The business experience of post-90s Chaoshan people: how can the "national tide light" of Chaoshan play become?

Industry insight

The Chinese story of playing the track

China's cultural confidence has risen to an unprecedented height, accompanied by the fact that Chinese goods are becoming the symbol and belief of a new generation of young people.

At the moment when the world cultural center and the world economic center are accelerating their restoration at the same time, home-made fashion play must be the outlet of the future. Today, the main force of the consumer market is being replaced by Generation Z. In the eyes of these young generation who grew up playing Lego, Chaoplay is no longer what their parents said was "fun for fun" or "children's stuff", but a medium of self expression and emotional projection, representing young people's psychological needs for companionship, decompression and healing.

Some strong signals are being released: Tmall released the "Post 95 Players' Handchopping Power List", which shows that ChaoPlay Handicraft ranked first. In the past five years, the scale of China's fashion game market has risen nearly 3.5 times, with an annual compound growth rate of 34.6%, and its market growth rate has exceeded the global level. However, Lin Wei's [Untimes] trendy toy brand has entered this new track, becoming the "new favorite" of Generation Z.

Customer introduction

"Before starting my own business, I was like most post-90s people,

Just a 996 migrant worker. "

[Unexpectedly] It was founded in June 2020, just like a beautiful coincidence, the company was founded on Children's Day. Then the first self-service design product was launched, which was really a good store and became a popular product.

The transaction volume reached 330000 yuan in 15 days. At present, it has entered more than 2000 ChaoPlay stores, and more than 1w grass planting notes have been written in Little Red Book for three months. As for the unexpected growth rate, the founder said: "As for the unexpected rise, I don't think it is an accidental phenomenon, but it is the right place at the right time and the right people, which conforms to the trend of the development of the times."

In the adult world, there are tolerance of compromise, hardship of love and frustration, and pain of frustration... But in the adult world, there are also simple pleasures.

For example, half of my life, I finally got a house with my name on it in the first tier cities;

For example, the long distance running in love has finally achieved success;

Another example is just to sleep in at ease on weekends;

For example, when the festival came, I stayed up late and grabbed my favorite item by sticking to zero,

Or it comes from the creativity and sense of achievement of building blocks.

"Before starting my business, like most post-90s generation, I was just a 996 migrant worker. I was tired of working day after day, but I looked forward to a rare weekend, but found that there were few things I could do. Every week, I was just doing shopping, making dinner appointments, and watching movies in random order."

It revealed the emotional and spiritual needs of young people, which is the opportunity for Lin Wei's team to create [unexpected].

"60000 sets are sold short in one minute, let's see

More possibilities of Guofeng in the field of building blocks. "

[Unexpectedly] We firmly believe that the original intention is in a small space, and ingenuity can be seen in close proximity.

"If you want to design a product that can go through the life cycle, creativity is the facade of the product, and an excellent experience process can win the trust of customers". [Not enough] Be very cautious about every product and pursue lean.

They are good at displaying the trend culture and national trend culture with building blocks, and there will be special personnel to check from product research and development to production and packaging; In terms of design, it is more refined to every detail, and to the particle quality of each building block. First, the product image is developed by the R&D staff, and then the product image is reviewed. After the review is passed, the product structure is further built. After the structure is passed, the mold is opened, and finally the production is started.

In this way, it is no accident that the TV studio sold 60000 sets short in one minute.

Just like movie tickets witness every movie we have seen, train tickets witness every destination, and every series of products that are not within our reach are painstaking witness of Lin Wei's team.

Digital requirements

As the business understanding continues to grow, there is a strong wall in front of [Less Than Reach], which is that profits are getting thinner and business is getting harder.

In today's business market environment, the "dividend era" dominated by sellers has long passed, and more peer enterprises are competing with each other.

Compared with the ability to grab customers, compared with higher efficiency, these are the embodiment of the core competitiveness of enterprises. How to obtain more profits with less cost is a problem that needs to be solved urgently.

Solution

"Precise Douyun needle dropping,

Become a strong backing for the growth and development of small and micro enterprises "

As a wall breaker in the digital transformation and upgrading of traditional enterprises, Jingdouyun has grasped the sharp tool of "digital transformation", targeted at the pain points of small and micro enterprises, and targeted the needle:

Use SaaS applications and services such as purchase, sales, inventory and accounting of Jingdou Cloud Finance and Trade, and big data technology to solve problems such as inaccurate data and low operating efficiency - this is a shot;

Implement mobile inventory and efficient warehouse management, and break the old model of a wide range of goods in stock and taking a long time for inventory - this is the second stitch;

To achieve financial business integration, the boss can log in to the system anytime and anywhere to view the company's operating data and reports, and help enterprises reduce costs and increase efficiency - this is the three needles.

With the three pronged approach, the overall operating efficiency of the company has been greatly improved, and the market competitiveness has also been improved. Jingdouyun has become a strong backing for small and micro enterprises to move forward. In the process of helping small and micro enterprises operate, it has witnessed their growth and the powerful energy that has burst out in their efforts.

[Surprisingly] As a young and vigorous domestic fashion brand, the attraction behind its rise must be China's strong comprehensive national strength and growing cultural self-confidence.

China is about to become the world's largest "brand incubator", just as the small tenons and mortises in the building blocks are related to the stability of the overall structure. As the key acupoint of China's contemporary social and economic organism, small and micro enterprises are the vitality engine of the market and the acupoint to improve the immunity of the economy.

Jingdouyun hopes to accompany every small and micro enterprise with digital technology at every step from start-up to growth to outbreak. It believes that digital tools can help new consumer brands improve organizational resilience, seize traffic dividends and resist risks in this uncertain era.

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