Marketing knowledge

The mental method of closing a deal is not just discount and promotion

Today, we will share the basic skills of brand marketing - the five essential models of content marketing. ▪️ Content marketing is a marketing strategy, which involves creating, publishing and disseminating valuable content to attract users, impress users, and influence the positive relationship between users and brands/products. ▪️ Content

Analysis of Loopy's IP Marketing Strategy ▪️ Co branding strategy 1 IP Introduction 2 IP Derivation ▪️ Communication strategy 1 IP influence 2 IP propagation strategy ▪️ Marketing strategy 1 IP emoticon package 2 IP cross-border co branding [IP marketing strategy insight] Loo

In the advertising circle or marketing industry, Brief generally refers to the content creation guidance provided by the brand side/MCN agency/media PR/advertising marketer to bloggers/talent. Today, I would like to share with you how to write a brief, listing specific framework models and

01 Advertising strategy 1.1 Retargeting definition: It aims to show users advertisements related to their interests by tracking their behaviors on the website, so as to attract them back to the website and complete the transformation. This strategy

I think many people may have a feeling that they are too curly. The competition is too fierce. Patents? No, Innovation? I can't think of it. Scale? Not much. It seems that someone is doing any product in any subdivided field. I finally got the idea to make a higher quality product

Unconventional, very real, very specific.

Deeply disassemble the three key points of the 120% growth of the private sector of "old department stores".

Author of ID: advertising | Brother Zhu; Supervised by | Ghosts All copywriting should arouse the emotional reaction of consumers, otherwise there is no way to talk about the promotion function. The emotional copywriting discussed here mainly refers to the use of words to stimulate expression

"Big penetration" answers the essential truth of brand growth - brand growth is driven by penetration, with lower prices and wider exposure coverage as the flywheel driving force, promoting the establishment of dealer system through the increase of end consumer demand, increasing channel penetration, and achieving through scale effect

At a time when the volume of live broadcast e-commerce is serious and the traffic is tight, brand merchants hope that in addition to self broadcasting and self shooting short videos, they can help the brand promote sales growth and brand exposure through talent resources. It is said in the Jianghu that "brand must do talent marketing". In short, it means to be connected with talent

I believe you have more or less heard of the term anchor effect, which is a very famous psychological effect. In this article today, I will publish the preliminary version of my original "anchor effect" model, hoping to help more people! 1、 In fact, at the beginning

Meihua.com has reviewed 60 hot events in the marketing circle in 2023, with an average of 5 per month. How many of these 60 hot events do you know? Let's watch it together!  

1、 Don't have the "big" thinking. Everyone pursues how to expand the business and scale of the enterprise. Many "experts" outside are also advocating the scale of the company, encouraging you to make products in batches, standardized, larger and stronger; In fact, this is very dangerous for SMEs

After reading this article, you will find your own highlights and personal values and advantages that you have neglected

Many brands have established more profound emotional links with users by virtue of excellent joint marketing. Qiangua will lead you to review the 23 years of cases that have hit the public's preferences, triggered the popularity of social media platforms, and predict the new trend of co branding in 2024.

(The author of this article is Gunshanhua, a member of the founding team of Xiaoma Song's strategic marketing consulting, and the author of the column "Marketing Lesson One".) Hello, I am Gunshanhua. I have been researching beverage customers offline recently, and I have learned a lot from them. Today, I will share them and discuss with you