Marketing knowledge
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Marketing calendar in September: only 1/3 of the time from the end of 2022 Time will not stop because of various reasons, and life will not stop because of the environment. No matter how difficult it is outside, and no matter how major companies are advocating cost reduction and efficiency increase, we are all working hard and in a hurry to live. Maybe, we should look at the products we operate every day -
Beauty salons attract customers at low cost, and use these three methods to attract customers, the number of private customers has doubled The medical beauty industry is also very suitable for carrying out private domain customer operations. Through private domain 1v1 services and community operations, medical beauty users can quickly generate trust and assist in transactions. -
Three brand value audit methods in use by Mengniu This method can comprehensively and systematically audit the value of brands. Its main purposes are as follows:
1. Does the brand increase its market share with effective profits?
2. Does the brand enhance usage and loyalty? -
Lulu Blue 3+1 strategy, how to achieve 500 million yuan in two years The complementary food industry has exploded in recent years, with more and more entrepreneurs pouring in. Xiaolu Lanlan, a sub brand of the three squirrels, is one of the black horses. According to the 2021 annual report released by the three squirrels, Xiaolu Lanlan's omni channel sales exceeded 550 million yuan. So how did Lulu Lanlan, a deer that has only been established for two years, do it? What is the strategic layout to quickly open the market? -
How to write sales copy with high conversion rate Whenever we are proud of the copywriting we have spent several days and nights polishing, and many people also think it is great, but the final result is that the conversion rate of copywriting is very low. What is the reason? Maybe someone will analyze and say, "This may be my written expression -
Minimalist Marketing You Can't Miss Understand the overall situation of marketing management, master a set of methodology and tool system for thinking and solving problems, and systematically improve combat effectiveness and risk resistance. Marketing people's entry tool of "affordable, affordable": "eight classic modules" necessary for large-scale practice, 10 -
Marketing standardization, give you a set of methodology and tool system ✅ Understand the overall situation of marketing management, master a set of methodology and tool system for thinking and solving problems, and systematically improve combat effectiveness and risk resistance. ✅ "Eight classic modules", 10 common models and 6 sets of "killer" management reports are necessary for large-scale combat -
How to make the value of marketing content more real How to make the value of marketing content more real -
Remodeling the brand experience - breaking through the bottleneck of growth In order to ensure the landing effect, this experience reshaping is carried out in the mode of the project management office. Great Route Consulting and the enterprise marketing department jointly promote the development and landing of the project, and set up a project special team to connect the enterprise's R&D, production, channel, marketing, operation, logistics, sales, after-sales and other departments. -
Powerfully helped GMV rise by 677.5%, the "battle of the beginning" of festival marketing in the second half of the year! Powerfully helped GMV rise by 677.5%, the "battle of the beginning" of festival marketing in the second half of the year! -
Marketing suggestions | You have an August marketing calendar to check! Suggested collection! August is the transitional month between summer and autumn. As we enter August, the heat gradually fades away. Compared with the few festivals in July, the marketing nodes in August are quite rich! Army Day, Chinese Valentine's Day, Autumn Festival, National Fitness Day... are all good opportunities for businesses to do activities! Exchange bar with August -
A set of necessary templates for brand planning that can be applied! Guide: Today we share a set of brand planning templates to teach you the standard way of brand building. Note: I don't have the source file for this file, but there is a historical and antique brand strategy file of Ogilvy, which I will share next time. Text 01. Brand Market Research System 0 -
How to make your product spread like a virus? The promotion of products or brands is a matter of great importance, but it is found that many products or brands in the Internet era can form the effect of crazy spread through a series of operations or their own advantages. How to achieve this? What should I do? First, your products or services -
August marketing calendar reference: the 4th Chinese Valentine's Day, 88 promotion July, which is up to 40 degrees Celsius, makes people crazy. The difference between indoor and outdoor is just the amount of sweat. What is more troublesome than sweat is the progress of all kinds of work. The repeated environmental problems have led to the extremely slow growth of various industries. Internet giants can be seething, but more -
How to plan marketing activities in August in advance to ignite platform sales? More than half of 2022 has passed, and August, which connects autumn and summer, is coming, followed by the Army Day, Tanabata Festival, school season and other good marketing nodes that ignite the passenger flow. Next, let's take a look at the knowledge store of makers and craftsmen, and create educational institutions, lecturers and other content -
How to set the function and structure of the marketing team? What kind of parallel sub departments and work functions does the Marketing Department usually have? 1、 In fact, the eight modules of marketing management have framed the work content of the marketing team, which determines the organizational framework of the marketing team -
What is the POES model? How do SMEs implement integrated marketing communication? There is a "logic paradigm of new brand" on the network - "5000 Little Red Book KOC evaluation+2000 Zhihu Q&A+getting rid of Li Jiaqi=a new brand." This is actually the same logic as the POES model. "The rise of new consumer brands on the third board of marketing -
380 million+fault play volume! In June, brand "marketing routine" and other big brands are in use The past June was the key month for the sales of major e-commerce companies, and the brand also continued to make efforts in topic marketing to enable sales. -
How to make good content In the operator's dictionary, there is no "give up" or "holiday". -
Introduction to Marketing Knowledge and 12 Common Marketing Theoretical Models In the last tweet, we talked about the concept of marketing and operation. Today, we will talk about what marketing is. When I first came into contact with the concept of marketing, I was still in college. The major was business administration. There was no counterpart. The course included marketing -
July Marketing Calendar Reference June is coming to an end, and July is coming soon. In the past six months, the hot spots of the Internet have been one after another, from Liu Genhong to Wang Xinling, from Laoluo to New Oriental. So that Li Jiaqi didn't seem to make too loud a noise when he left the arena before 618. The information cocoon room allows you to -
New theory of 4P marketing There are no good cases, only the implementation is not in place. -
What is content operation? All the blockbuster content is the result of continuous refining in a corner. -
June Marketing Calendar At the end of the year, many hot spots will come out of the blue. Whether it's a girl like Liu Genghong or a girl like Wang Xinling, all of a sudden they are all over the Internet. Of course, while we are happy, we should also remember that Shanghai and other areas have been closed for 2 months, and some are also closed but not -
Brand building cannot be fast, implementation cannot be slow The reason why big brands always maintain their vitality is that they have money and can afford a good marketing team. -
Liu Run's article is disassembled in detail Liu Run's articles are very good. This time, let's share his writing framework, which is applicable to any scene. In order to clarify the return on net assets, first talk about net assets, and then use a rhetorical question of profitability to make a transition to comparison: which is more representative of the return on assets or the return on net assets -
Value creation | Market segmentation (S) and target market selection (T) Because the company's resources are always scarce, if we do everything in the market, then human, financial and material resources will not keep up. Therefore, for marketing, it is necessary to choose a profitable market and focus limited resources on this field to do marketing -
2022 Zhong Xuegao's Marketing Plan Guide: This article is divided into nine aspects, including overview, planning purpose, environmental analysis, brand building, channel construction, marketing strategy, marketing promotion, activity budget, control contingency measures, to comprehensively analyze Zhong Xuegao's marketing planning scheme. text -
The most cost-effective advertising method: word of mouth The really difficult problem is realization. If the enterprise's realization is not a problem, you will not lack of traffic at all. -
Marketing calendar in May 2022 (wish each other well) April is about to expire, and the May Day holiday is coming soon. Although this holiday is moved out, we should try not to go out in the current epidemic situation, and although some places are still under closed management, in any case, the holiday is there, and the things we should do are there -
How do knowledge payment merchants build a user self growth model? How do knowledge payment merchants build a user self growth model? -
May Day Marketing Circle? Take this holiday marketing strategy! The annual May Day holiday is coming, and the "May Day Golden Week" marketing campaign with its own traffic will start again! For business friends, how should we seize the opportunity to create effective marketing effects and stand out from many brands? Xiao Bian specially sorted out [5.1 Lao -
Data analysis of station B | How can brand owners expand brand awareness in station B? In its early days, Station B was a video website for ACG content creation and sharing. After more than ten years of development, it has built an ecosystem that continuously produces high-quality content around users, creators and content. At present, Station B has covered more than 7000 multicultural communities with interest circles. With high-quality and intelligent original forces and audience users, it has a strong user stickiness! From circle culture to bullet screen culture, Station B has a unique and inclusive community atmosphere -
How can beauty salons and nail salons realize their knowledge by playing in the over 400 billion beauty market? How can beauty salons and nail salons realize their knowledge by playing in the over 400 billion beauty market? -
How to build a healthy content supply ecosystem? Recently, I seriously reviewed the growth I was responsible for this year, which was quite surprising. After the resumption, they also shared at the first time, hoping that they can continue to grow on a new level, and also hope to communicate with more experienced brothers. First of all, let's talk about the content ecology I understand: let "inside..." -
What is top copy We should remember that we adults should learn to talk about them.