Marketing knowledge
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Lean entrepreneurship and low-risk sideline development I think everyone should start a business, or start a business part-time, for the following three reasons: there is a ceiling on working income, and if you do not have a ceiling on your own income, you can improve your cognition, and if you accumulate your own value, you can gain more knowledge and experience, but I do not encourage people who work in the company not to -
The price is determined by five factors. If you want to increase the price, you should do well in these five aspects Price is generally determined by five factors, namely cost, supply and demand, efficiency, information, and customer perceived value. ① The higher the cost (production cost, transportation cost and other total costs), the higher the price. ② If supply exceeds demand, the price will fall, and supply falls short of demand -
WeChat transaction methodology Now WeChat is basically used by everyone, and many transactions are made or concluded on WeChat. WeChat is the most important position to build your own private domain user pool. Therefore, it is very important to master the method of WeChat transaction. Two elements of WeChat transaction -
Share dry goods and explain the operation method of the circle of friends Generally, after adding WeChat, we will check each other's circle of friends first. The same is true for your users, who will also visit your circle of friends if they add you. The circle of friends focuses on the output of interaction, life content, product relevance, and providing value, while the video number and public number are to create professional images -
Use WeChat to ignite traffic and deal with users in batches The epidemic situation is repeated, making it difficult to do traditional business and offline stores. It is difficult to expand customers and obtain traffic. WeChat is now almost everyone's necessary social software, so we should do a good job in WeChat operation, detonate traffic through WeChat and WeChat, and deal with users in batches. If you want to do a good job in WeChat operation, you must -
Build a flywheel for business growth, form a business enhancement loop, and make business growth no longer difficult When an enterprise is developing in a positive direction, the traffic growth must be stable and rapid, the customer acquisition cost is also getting lower and lower, and the business growth is steady or even rapid, otherwise it is going on a wrong path. -
Pay attention to Internet thinking and private domain traffic when building offline stores Recently, I chatted with several friends who are doing physical stores. They all said that physical stores are not easy to do, and they all thought about how to revitalize their business. However, I think we should pay more attention to Internet thinking and private domain operation when doing physical stores. Business people should know the formula: sales=flow -
9 ideas for physical stores to expand customers 1、 SEO search ranking 1. Official account SEO SEO is also search engine optimization, the simple point is search ranking. Official account SEO is mainly aimed at optimizing account ranking and article ranking. Now more and more people use WeChat search, so pay attention to -
Product promotion and performance growth are inseparable from marketing, and marketing is a must The ultimate goal of marketing is to achieve healthy and sustained growth of performance, Therefore, marketing that can turn into sales volume is good marketing. -
How can product or personal brand IP enter the market? If you want your product or your personal brand IP to enter the competitive market, you need to consider the following points -
If you want to start a project, how do you get seed users? I have a way Seed users are the first batch of users, and the quality of seed users is also critical, because good quality seed users can give you better communication, sharing and fission, and can bring more quality users. -
How to find user pain points and achieve user growth The most basic thing for user growth is that we can find the real and urgent pain points of users, and then help them solve the pain points. -
Resolve the traffic password, so that you can easily obtain the traffic and quickly obtain customers online and offline Affected by the epidemic, traditional industries were severely hit, and large-scale bankruptcy occurred. And the cost of getting customers is also getting higher and higher. Whether doing offline traditional industry or Internet industry, it is inseparable from traffic, that is, users. To put it bluntly, the flow is the market. No traffic, no market -
To become a super individual, you must master four elements To become a super individual, we must master four elements: free, participation, altruism and cooperation. There are two forms of free and free: free front-end, free back-end charging knowledge, and free product charging. ① The front-end is free, and back-end charging can quickly solve the problem of traffic entrance, thus -
If you want to create your own personal IP, just do these four steps 1. Self positioning Who are you? What value can you provide? Who needs it? Who are your target users? What are the pain points and problems of the target users? What's the difference between you and others? How do you want users to know me? List why -
Create personal brand IP profit model Personal brand IP is built around positioning, long-term altruism of the inner layer, providing value, enhancing trust, and channel diversion, content output, user operation, and monetization of the outermost layer. This is a relatively complete way to create personal brand IP -
Start building personal brand IP now, and don't always prepare for it Many people think that personal brand must be a master or expert in a certain field, or they can start to do personal brand only after they have got a big result. But in fact, it is self limiting. -
Design front-end bait to detonate traffic Many people say that I have products, but I don't know how to find traffic and how to drain.
No flow, no transformation, no transformation, no profit.
So the product is 1, and the flow is 0 after 1.