Marketing knowledge
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4000 words to explain how to find talent efficiently! At a time when the volume of live broadcast e-commerce is serious and the traffic is tight, brand merchants hope that in addition to self broadcasting and self shooting short videos, they can help the brand promote sales growth and brand exposure through talent resources. It is said in the Jianghu that "brand must do talent marketing". In short, it means to be connected with talent -
Fox: in-depth analysis of the application skills of "anchor sinking effect" in marketing I believe you have more or less heard of the term anchor effect, which is a very famous psychological effect. In this article today, I will publish the preliminary version of my original "anchor effect" model, hoping to help more people! 1、 In fact, at the beginning -
How many of the 60 hot spots in the marketing circle in 2023 have you paid attention to? Meihua.com has reviewed 60 hot events in the marketing circle in 2023, with an average of 5 per month. How many of these 60 hot events do you know? Let's watch it together! -
Fox: For large enterprises, your competitive advantage lies here 1、 Don't have the "big" thinking. Everyone pursues how to expand the business and scale of the enterprise. Many "experts" outside are also advocating the scale of the company, encouraging you to make products in batches, standardized, larger and stronger; In fact, this is very dangerous for SMEs -
Fox: How to tap your unique personal values and advantages? After reading this article, you will find your own highlights and personal values and advantages that you have neglected -
"Co branding" prevails, where is the entry opportunity of 2024 brand? Many brands have established more profound emotional links with users by virtue of excellent joint marketing. Qiangua will lead you to review the 23 years of cases that have hit the public's preferences, triggered the popularity of social media platforms, and predict the new trend of co branding in 2024. -
Flower on the gun: Why don't restaurants sell Coca Cola? (The author of this article is Gunshanhua, a member of the founding team of Xiaoma Song's strategic marketing consulting, and the author of the column "Marketing Lesson One".) Hello, I am Gunshanhua. I have been researching beverage customers offline recently, and I have learned a lot from them. Today, I will share them and discuss with you -
Fox: Teach you how to "squeeze" yourself and counter launch "group demand"! Through this article, I will teach you how to "drain" yourself, and find out the pain points and needs of a group of people from yourself through the methods of "insight" and "backward reasoning" -
Fox: Why did you reduce the price, but the customer still didn't pay? If you can read this article, you will naturally understand why, even though the price of your product is reduced, there are still not many people paying for it! In fact, it is not just the price that determines whether people will pay the bill -
Fox: "Asymmetric" Thinking in Business Competition 1、 The "asymmetry" military strategy in the war tells us that if we want to pay the lowest cost to defeat the enemy, we must maintain the asymmetry of both sides. What is asymmetry? Take the simplest example; It's like you are a person in your 30s, dealing with a little boy who is a few years old -
December 2023 Marketing Calendar (including marketing nodes and creative ideas) The first thing to say is that it may be limited by the bleak data of the Double 11, and this year's Double 12 will not be carried out. The first Double Twelfth Festival was supposed to be held in 2012, which is exactly 10 years up to now. Whether the follow-up meeting will continue or not, we still have to wait for official information. Of course, for e-commerce, the big deal -
Fox: N "Specialized Strategies" to Get You Out of Competition This strategy has a powerful part, which can make the target customers have the illusion that this product is specially developed for me! -
Ma Song: The core of promotion is three points: memory, purchase and communication Content source | This article is taken from the book "The Truth of Selling Goods" of CITIC Press, edited by Xiao Ma Song | Jin Muyan typesetting | The 7761 in-depth good article in May: 4055 words | 10 minutes of reading products can't be sold, design -
Marketing calendar reference in November (key points on the Double 11, can visit Liu Run) The fixed content marketing calendar of each month seems to be broken for several periods, but the reason will not be mentioned. Keep updating while there are events! It is also for your reference. If there is no accident in the future, relevant content should be output between the 20th and 25th of each month. Operating Camp -
Create personal business IP and clarify the logic of making money No matter what industry or occupation you are in, you can create personal business IP. -
Create personal brand IP and accumulate potential energy No matter what you do, if you try to build your own personal brand IP from the beginning, you are doing something with accumulation and accumulating your potential energy. -
Do you know these elements if you want to create explosives to ignite traffic Nowadays, if you want to make products stand out from the tight encirclement, you must make explosive products. In the Internet, the core of all businesses is traffic. Explosives are the lowest cost and most cost-effective way to obtain traffic. They are also nuclear weapons to blow up the market. Creating explosive products depends on traffic -
You should know these five points if you want to start a business. You can also start a business with low risk Now many people want to start a business, but also worry about the risk of starting a business, afraid of failure. Many people who start their businesses blindly and regardless of risks are likely to fail. Ordinary people can't afford the risk of entrepreneurial failure, and then they can take a low-risk entrepreneurial road. Low wind -
Realize through skills, build personal brand and start low-risk sidelines It is generally recognized that sideline is to take a part-time job in spare time while working. This understanding is not wrong, but if you only regard sideline as a part-time job to earn short-term income and subsidize family, you will narrow your view of sideline. In my opinion, the real sideline is -
Find and develop your super users, do a good job in private domain operation, and achieve double growth of user performance Now the market competition is getting bigger and bigger, and the products are becoming more and more homogeneous. As a result, users have more and more choices, but the more users choose, the less they know which to choose, and the more difficult it is to make decisions. This is also an opportunity. -
How can ordinary people find suitable Internet sideline projects through the Internet to accumulate long-term value In recent years, the word "sideline" has become more and more popular. More and more people are doing some sidelines outside their jobs, or have the idea of doing sidelines. After all, love can not be done, but money must be done. It is generally recognized that sideline is to do something in spare time while working -
Cultivate user thinking, create content and products that excite users, and improve user satisfaction User thinking is to take users as the center, create content and design products from the perspective of users, and think about problems from the perspective of users. It should be higher, farther and deeper than the user station. To understand target users, gain insight into target users, understand target users, and analyze objectives -
These three kinds of thinking are the only ways to become an industry expert Now it is more and more difficult to find jobs, and homogenization competition is becoming more and more serious. Whether you can stand out in the workplace and become a master in this field is the channel for promotion and salary increase. When looking for jobs, if they are more excellent and outstanding, more enterprises will be willing to hire them. When starting a business, such as -
The most important thing for lean entrepreneurship is to reduce costs, increase profits and create value Many people feel that the risk of entrepreneurship is too high to start a business, especially when the economy is bad. How can we minimize the risks if we start a business? The most important thing is lean entrepreneurship, reducing costs, increasing profits and creating value. 1. Cost reduction -
Lean entrepreneurship and low-risk sideline development I think everyone should start a business, or start a business part-time, for the following three reasons: there is a ceiling on working income, and if you do not have a ceiling on your own income, you can improve your cognition, and if you accumulate your own value, you can gain more knowledge and experience, but I do not encourage people who work in the company not to -
The price is determined by five factors. If you want to increase the price, you should do well in these five aspects Price is generally determined by five factors, namely cost, supply and demand, efficiency, information, and customer perceived value. ① The higher the cost (production cost, transportation cost and other total costs), the higher the price. ② If supply exceeds demand, the price will fall, and supply falls short of demand -
WeChat transaction methodology Now WeChat is basically used by everyone, and many transactions are made or concluded on WeChat. WeChat is the most important position to build your own private domain user pool. Therefore, it is very important to master the method of WeChat transaction. Two elements of WeChat transaction -
Share dry goods and explain the operation method of the circle of friends Generally, after adding WeChat, we will check each other's circle of friends first. The same is true for your users. If they add you, they will also visit your circle of friends. The circle of friends focuses on the output of interaction, life content, product relevance, and providing value, while the video number and public number are to create professional images -
Use WeChat to ignite traffic and deal with users in batches The epidemic situation is repeated, making it difficult to do traditional business and offline stores. It is difficult to expand customers and obtain traffic. WeChat is now almost everyone's necessary social software, so we should do a good job in WeChat operation, detonate traffic through WeChat and WeChat, and deal with users in batches. If you want to do a good job in WeChat operation, you must -
Build a flywheel for business growth, form a business enhancement loop, and make business growth no longer difficult When an enterprise is developing in a positive direction, the traffic growth must be stable and rapid, the customer acquisition cost is also getting lower and lower, and the business growth is steady or even rapid, otherwise it is going on a wrong path. -
Pay attention to Internet thinking and private domain traffic when building offline stores Recently, I chatted with several friends who are doing physical stores. They all said that physical stores are not easy to do, and they all thought about how to revitalize their business. However, I think we should pay more attention to Internet thinking and private domain operation when doing physical stores. Business people should know the formula: sales=flow -
9 ideas for physical stores to expand customers 1、 SEO search ranking 1. Official account SEO SEO is also search engine optimization, the simple point is search ranking. Official account SEO is mainly aimed at optimizing account ranking and article ranking. Now more and more people use WeChat search, so pay attention to -
Product promotion and performance growth are inseparable from marketing, and marketing is a must The ultimate goal of marketing is to achieve healthy and sustained growth of performance, Therefore, marketing that can turn into sales volume is good marketing. -
How can product or personal brand IP enter the market? If you want your product or your personal brand IP to enter the competitive market, you need to consider the following points