Content Marketing

Today, we will share the basic skills of brand marketing - the five essential models of content marketing. ▪️ Content marketing is a marketing strategy, which involves creating, publishing and disseminating valuable content to attract users, impress users, and influence the positive relationship between users and brands/products. ▪️ Content

Author of ID: advertising | Brother Zhu; Supervised by | Ghosts All copywriting should arouse the emotional reaction of consumers, otherwise there is no way to talk about the promotion function. The emotional copywriting discussed here mainly refers to the use of words to stimulate expression

Today, content grass planting has become an indispensable part of brand marketing. From cognition to consumption precipitation, the influence of talent on users cannot be underestimated. Users trust and follow the steps of the experts. High quality content can speed up users' consumption decisions. In the competitive stock of consumer brands

As a product of high-frequency use and low-frequency consumption, automobile marketing is difficult to achieve high sales conversion, but there are still many automobile brands stationed in Station B, becoming the pioneer of Station B, Why does Station B attract car brands to settle in?

Publication: copywriting, everyone's basic skills. In essence, all expressions are copywriting, all outputs are creativity, and all content is advertising. 1. Re recognize advertising: what is more important than fun? Good creativity does not mean good advertising is to influence others and promote change

The story has a structure, and we have heard and seen all kinds of mythical stories from childhood, and their structures are very similar. The inventor of the heroic journey was Joseph Campbell, a mythologist who studied many human myths and finally found that these

Preface: If you want to do content operation, you can't do without copywriting. In most companies, there is no special copywriting position. Therefore, as an operator, knowing how to write is also a basic ability you should master. Writing a copy can not only exercise your logical ability, but also help you do it

Source | Official ID copywriter Yu Jiti Source | Pexels, no matter how creative and innovative, copywriting should be expressed in words in the final analysis. As for the writing skills, countless literary predecessors have made many summaries. These writing skills

Guide: I have been collecting a classic copy of Ogilvy&Matheson's internal copywriting training materials that were widely circulated in the advertising copywriting circle in the capital many years ago. The classic things, once in a while, still feel worthy of being chewed carefully, and the views in them are still loud, still cruel words

Situational contradictions: substitute into the situation ->cause contradictions ->ask questions ->give solutions one by one: structured, interpret all potential problem points in order to play hard to get

1、 First, determine what products to shoot. 1. First, look at the products recommended by the system in the business staff. The products recommended by the system are more suitable for full screen short videos, which are easier to be recommended than other products. Therefore, it is recommended to give priority to the products recommended here. Path: Content - full screen short video

Text We have to admit that today's industries are facing many difficulties. The market environment is not good, and the enterprise budget is shrinking. Compared with brand building, people attach more importance to business improvement. The first thing to bear the brunt is the copywriting. In order to solve the problems of the enterprise, selling goods has become the top priority

Today is the 236/250 day of Rigeng's writing Hello, I'm Xi Lu Huaxu, welcome to my world of reading and writing. The book I shared today is: Copy Realization. The main content of this book is about how to deeply grasp the characteristics of channels and write excellent

Whenever we are proud of the copywriting we have spent days and nights polishing, and many people also think it is great, but the final result is that the conversion rate of copywriting is very low. What is the reason? Maybe someone will analyze and say, "This may be my written expression

In the operator's dictionary, there is no "give up" or "holiday".

All the blockbuster content is the result of continuous refining in a corner.

Liu Run's articles are very good. This time, let's share his writing framework, which is applicable to any scene. In order to clarify the return on net assets, first talk about net assets, and then use a rhetorical question of profitability to make a transition to comparison: which is more representative of the return on assets or the return on net assets