Content Marketing
-
UGC collection: the way to build a deep understanding of UGC platform Warning: This article may take you 30 minutes to read. But trust me, you will never regret it. Because in your future operation career, when you encounter UGC, you will definitely come back to read it. Today, let's talk about UGC. UGC is not a tool product -
What is more attractive? 130 texts contain these rules How to improve the conversion rate of content e-commerce? How can you write better? What successful cases can we learn from? The demand for mobile reading is still growing, and the trend of consumption upgrading is increasingly obvious. This is still a good era for content entrepreneurs, but also an era of unprecedented challenges -
7 secret scripts of using "Toutiao" to suck up traffic, if you don't do it, it will be too late! Mastering this method can quickly increase your traffic and realize it! The author of this article is the first student of "Bird Brother Notes Content Marketing Series". Today, there are many We Media platforms, and basically every We Media is shaking its wits in order to attract authors and obtain -
These four pages of PPT let you understand what is Internet "content marketing" When enterprises treat users only as "consumers", they will only pay attention to their "consumption demand". When enterprises treat users as "people", they will pay attention to their "all needs". In recent years, content marketing has become the hot topic in the marketing industry. Research shows that 91 -
Basic skills of content operation: how to write product soft articles in different ways? For the content platform of product operation, it is the most common thing to receive the task of writing product soft articles. Today, let's ignore whether the content platform should often release product soft articles, and first say how to continuously innovate to create more different products -
Basic skills of content operation: how to write product soft articles in different ways? "For such a product, leaders always say to write soft articles, soft articles... I am almost exhausted, and users have to look sick. How can I continue to write?" For the content platform of product operation, it can be said that the task of writing product soft articles is the most common thing. We -
Solve these two key operation points, and make content entrepreneurship like a fish in water In content entrepreneurship, the quality of content is very important. However, the word "quality" is relative. No matter how quality is defined, the first thing is to comply with the rules of the platform and cater to the "appetite" of users. Get these two done. No matter which platform you go to, no matter how content entrepreneurship develops, you will -
Why is it that the more you learn, the worse you get? Why is it that the more you learn, the worse you get? This is because you often fall into three misunderstandings when learning to write the title of a college V. When writing the title copy, we tend to subconsciously imitate the big V. Many articles are often big when analyzing the title routines -
What are the new trends of content marketing that everyone is talking about? Successful Marketing, together with the world's leading research institution Kaidu Huatong Minglue, jointly released 2017 Content Marketing Trend Insight. How to gain accurate insight into the needs of the audience, reach the audience accurately, and trigger audience participation through multiple means to achieve marketing goals and brand appeals? Become a public -
Why is your article very valuable or has no one transferred it? Take the 10W+"Coldplay Lab" as an example: WeChat articles with strong emotional experience, high value and low understanding cost are most likely to become popular. Three elements of WeChat articles: emotional experience, value, understanding of cost. Articles on WeChat and articles on Baidu -
Wanzi Dry Goods | Get the Road to Mastery of Content Operation from Music Singing List The author analyzed the hit lists on QQ Music and NetEase Cloud Music platforms, interviewed 20 people who created hit lists, and sorted out the experience of this article. 1、 Singing list operation significance and purpose ≮ 1. Singing list content form -
Do you know the human desire button? To understand it, it takes only 3 seconds for the copy to move people! When your product can meet people's desire for "survival and reproduction", be sure to touch these desire buttons with copywriting, and your readers will be hard to resist! ● Suppose you have an 8-year-old child, and there is a training school in your community. The teacher says to you, "Take your child to learn piano..." -
How to become content operation from scratch (10000 words dry goods) This is an article led by the Internet loaded X vocabulary, which only exchanges "14 methods of Niu boom title, a basic bottom line of content editing, four steps of early content pre operation in the community, eight ways to hold product operation in the direction of content, and three evolutions of content operation -
Content operation: 10 tips for getting a good title When we see the three words "title party", it is needless to say that we have a bad impression. An article like SHIT can get good hits with a good title, but is the ultimate goal of content operation for good data? Make a good title -
Secret files for filing: three basic principles for writing Raising the copywriting from 0 to 70 points is a process of continuous learning and slow accumulation. It is the accumulation of quantity and a smooth rising curve. From 70 to 90 points, what is needed is to polish carefully and be smart, which is a step leap. You carefully analyzed and digested the promotion -
Two Dimensions of Content Communication: Internal Communication and External Communication Two dimensions: internal communication and external communication, to help you spread high-quality content. In the era when content is king, the value of high-quality content needs no more words. Almost all content platforms are faced with such a problem: how to make high-quality content appear in front of users, and through high-quality content to raise -
Create "article pool", improve the efficiency of content operation by 50%, and easily increase the popularity! This article provides some tips for content operation. Do not spray if you don't like it. This is a new term for the operation of public accounts. It is to create a WeChat article library dedicated to your own account and regularly extract articles from it. It has several advantages: 1. reduce content creation -
Community operation: how to make a 500 person WeChat group generate valuable UGC? "Community" refers to a group of social individuals linked by common emotional needs and interest needs to build clusters with tag attributes on the Internet social networking platform. Common communities include douban small stations, microblog groups, qq groups, and WeChat groups. According to different social carriers, each community -
Write the information flow document like this, and the click rate soared 12.8 times What they write is not copy, but money... When you sell a summer camp course for an education and training institution, what will you write? "Australian summer camp, visiting Australia's world famous schools, and experiencing the university's authentic curriculum" When you write a promotion copy for homestay, what would you write? … -
Do you need these confession transcripts of 520? Advertising is a technical activity! 520 Here comes a great opportunity for the teenagers. However, advertising is a technical activity. If you want a sentence to hit the target of the other party, and a confession is successful, you should prepare a routine for the other party alone. Although no routine is absolutely impossible -
Tracing back to the origin: what is the content operation? Tracing back to the origin, what exactly does content operation operate? It is time to talk about such a basic problem in the noisy world of how to make headlines and how to grasp the pain points of users. 1、 What is content? To talk about content operation, first we need to define what is content. In a broad sense -
Four important steps for good content operation: Don't let good content drown in the age of information flooding Content operation is a painful and happy thing. Many people find it boring. With the increasing cost of traffic, the value of content will be valued for a long time, and excellent content operators will be scarce. Now is an era of information flooding, even if it is very good -
Discussion on basic issues: four key points, tracing the source of content operation Tracing back to the origin, what exactly does content operation operate? It is time to talk about such a basic problem in the noisy world of how to make headlines and how to grasp the pain points of users. 1、 What is content? To talk about content operation, first we need to define what is content. In a broad sense -
How can tourism brands play the innovative role of content marketing in tourism search? Since the early development of tourism search, travel brand companies have been leading the trend in building new business models that cater to the diverse online shopping methods of consumers, and attract consumers when they book tickets, hotels, car rental, cruise ships, scenic spots and other services -
What you need to know about the four important aspects of content operation Content operation is a painful and happy thing. Many people find it boring. With the increasing cost of traffic, the value of content will be valued for a long time, and excellent content operators will be scarce. Now is an era of information flooding, even if it is very good -
Content payment is just to collect money? You need these three moves The free mode of the Internet is being broken. For a long time, "free" has been the prevailing rule for winners in the Internet field, and the fierce competition situation is full of bloody smell everywhere, so that the abnormal business model of "free" has instead become the standard configuration in the Internet field, and each market segment -
The story behind Netease boutique products: three levels of content operation Let high-quality content emerge spontaneously, let low-quality content be included in the rules, and filter harmful information with artificial intelligence. This is a scene map from Hangzhou Metro Line 1. Taking the subway is a long process, which sometimes makes people habitually empty their minds. But on March 20 -
UGC content operation: talk about the typical path of UGC platform construction The author has been doing innovative work in the UGC content community for a long time. Today, he will share some of his thoughts and understanding. As the mobile Internet entered the second half, after users were locked by a few head APPs, the major platforms began to compete for users from the number of users to the number of users -
Decrypting the recommendation mechanism of today's headlines: what kind of headlines are more popular? By analyzing the user characteristics and communication mechanism of Toutiao, we can tell you part of the truth of this "unsolved mystery". Today, as one of the preferred content distribution platforms for many online media practitioners, Toutiao's recommendation mechanism has always been an "unsolved mystery", seemingly similar -
Take the brief book as an example to explore the cold start of UGC content products What is cold start and how to do it? Is there a specific case to explain it? Today, we will take the brief book as an example to explore how UGC content products are cold started and how their content operation mechanism is. 1、 Cold start strategy (I) Data collection 1. Data -
Content realization is not a spring dream, it explains the new business logic The traditional circle pink content realization is still the traditional transaction framework, while the paid subscription is a new portal and new connection based on the trust relationship. The realization of content is not a spring dream, or just a fake climax of We Media, but a new business logic. 1、 Auto Media -
How to conduct content operation for non content products: the core lies in the presentation and recommendation of content Content presentation and content recommendation are two conventional content operation means of non content products. Whatever it is, the ultimate goal is to reduce the decision-making cost of users, reduce the decision-making time of users, and improve the conversion rate of users. As we all know, content operation is interconnection -
Content value: What is the best money? How to create popular content? Popular content is expected by most content operators, but the way to detonate it will be different. It is not easy to generate benign popular content, but this does not mean that content operation can only be operated in a general way. Envy others' content every day with such a large amount of reading, such a high turn -
Methodology: operate the content with the idea of creating "blockbuster" products Popular content is expected by most content operators, but the way to detonate it will be different. It is not easy to generate benign popular content, but this does not mean that content operation can only be operated in a general way. Envy others' content every day with such a large amount of reading, such a high turn -
How to do a good job in content operation? 1、 Creating high-quality IP is the core of the content industry. Under the iron law of "content is king", high-quality IP is like a crown: literature, animation, online drama, film and television, and games. These common IP forms have the opportunity to create "crowns" and realize the -
Before becoming a high-level copywriter, you must first cultivate these four basic skills When you understand your products or services and your consumers, your ability to convey ideas through copywriting will become different. Copywriting is a wonderful thing, and sometimes a good idea is caught in a flash; Sometimes we need to detour a little, find it thousands of times, and suddenly return