Content Marketing
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Why should we revise these 50 titles? No title? Not attractive? Let's take a look at the source of this article: Chazuomba. Author: He Chuan has many articles and theoretical methods about titles, but many students still don't know how to start a title. We -
No nonsense, this is a post about the title Look at your face on blind date, look at your logo when shopping -
Baixiong seeks employment | Miss Tencent takes you to uncover the content operation post 9.14 thousand chats Thank you very much for sharing with Tencent Vera's little sister, so that I can better understand the content operation and Tencent. The ppt shared picture is sent from the brief book app The picture is sent from the brief book app The picture is sent from the brief book app The picture is sent from -
How can I write a copy before someone buys it! Write and write... you can't write one draft! -
Depth | Golden logic of new media copywriting hidden in "pyramid principle" We are eager to find a routine, a template, which is as convenient as WeChat typesetting, and can make a way out of a myriad of things. Maybe Barbara Minto's Pyramid Principles can help us! People who work as new media have such a feeling that they are not choosing topics -
Content operation scheme and strategic thinking (original) 1、 From scratch, it has become content operation (Internet loaded X vocabulary) II. Normal content operation model and operation means 13 methods to interpret content title skills 2. Content operation focuses on one direction, eight tricks, three evolutionary paths of product operation content operation -
Even if you are not a professional copywriter, you can write 1000 good copywriters with these skills! All advertising copy is to guide users to make changes. Change their ideas and attitudes, and let them change in the direction we want to achieve our preset goals. But the result is often: no one clicks the copy! The user saw it but didn't convert it! I don't know how to get through -
SCB title creation idea - summary from 100 10W+titles With an average WeChat opening rate of only 2%, a good title is the key to determining the amount of reading. After coding a good article, people in the new media can never be excited. It's crazy to publish the title until the end of time! With an average WeChat opening rate of only 2%, make a good title -
Xiaobai can also understand: how to operate a content topic? A small topic will basically have the following steps. 1、 Determine the theme and expression mode 1 Confirm the theme preparation: understand what content is on hand, what characteristics they have, and what theme topics may be integrated. In other words, what themes do you want to create -
UGC has gradually become the standard configuration of products. How can we compete in operation? In recent years, more and more product forms have been introduced into UGC. It goes without saying that community products and a large number of non community products are also following this trend, especially tool products (low viscosity, short use time) and e-commerce products (low-frequency, non rigid). For example, you can open the ink to see the weather -
The difference between the content operation with a monthly salary of 3000 yuan and 30000 yuan lies in these eight details What is the essence of content operation? The author will use his own content operation experience to teach you how to do content operation systematically and correctly. This article mainly shares my valuable, correct and systematic content operation methods in the process of making a new media matrix. This article will pass 8 -
11 Military Rules of Copywriting [Part 2] After making sure that the copy is free of hard injuries, the next thing to do is to carve it better. Commercial copy is different from literary creation, but many techniques in literary creation can enlighten the writing of commercial copy. 5. The rhythm of the words is mentioned by many people -
11 Military Rules of Copywriting [Part 1] How do first-class writers treat their own words? Hemingway changed the end of Farewell to Arms 39 times just to find the right word. Murakami usually spends six months writing the first draft of the novel, and then seven or eight months revising it. Raymond Carver's novel -
90% of copywriting can't communicate at all. Four practical skills improve copywriting communication How many hills must a copywriter cross before he can reach the point where there are gullies in his chest and lotus flowers in his mouth. Copywriting is a low threshold job. Theoretically, anyone who knows Chinese has the possibility to become a copywriter. However, if you want to be a good copywriter, the threshold is not low -
Can't write articles? Learn the writing methods of three types of articles, so that you can quickly start and break the ice By determining the type of articles to drive the output, the first step will be taken, and the next work will be done automatically~ -
Learn the writing method of Li Jiaoyu, and let fans fall in love with your articles! In the era of We Media, writing is becoming easier and easier to realize, so writing has become one of the skills that many We Media people want to improve. Many people have no idea how to write an article. In fact, the best way to learn writing is to observe and practice. Observe some topics and opinions of the same type -
What is the secret behind the success of Little Red Book? Background: Today, the Slogan of Little Red Book has been replaced by "Mark My Life", which means to be a UGC content sharing community. How does the Little Red Book, whose activity has soared, operate the content community? Analyze the content operation of Little Red Book from three aspects -
I know 100 routines, but I can't write one title. What's the problem? It is said that setting suspense, combining hot spots, using numbers, giving benefits, making comparisons, and adding time elements in the front... We find that these methods will definitely be mentioned when talking about titles in almost all copywriting articles or courses. Indeed, the more familiar the methods and routines are -
Operation Note 01 | 10 Development Trends of Content Operation In order to better learn about operation, I began to observe the dynamics of those operation masters, and then summarized them in the form of "weekly reports". The following content is purely personal and not completely correct. I just hope it can be used as a reference for children's shoes in operation. 10 development trends of content operation (personal view -
After the bonus period, can the "nurturance system" of content products really retain users? The mobile phone asks sincerely every day: Did you punch in today? After 1995, young Y will receive many enthusiastic invitations every day: dear, xx misses you, come and plan some new words with xx! It's time to write a diary every day! Your Majesty, it's time to learn English -
Content operation: how to write a copy that "affects user attitudes" The source of the article is the school run by Aimee. For more wonderful information, please pay attention to the mouse's Internet insight. It is no doubt that every new media editor's persistent goal is to be able to write a copy that causes positive reactions from users. So how can we write such a good copy? Today -
Content operation: how to write a copy that "affects user attitudes" The source of the article is the school run by Aimee. It is no doubt that every new media editor's persistent goal is to be able to write a copy that causes positive reactions from users. So how can we write such a good copy? Today's office will talk about how to scientifically write "influence with..." -
How to write a copy with "user thinking"? Good copywriting is not about expressing your thoughts, but about getting into the user's mind and saying what he wants to say. In the future, all businesses will be Internet based, and the most important thing in the Internet society is user experience. From taking an online car hailing to going to the hospital for registration, now we have -
Three product stages, how to do well in content marketing I don't know whether you have found that some of the content you have followed the public account for a year or two today has changed a lot compared with the content a year ago. The reason is that the operation stage of the public account has changed. There are more users of different types, and the demand has also changed. The content is natural -
How did I write an article with a reading volume exceeding 150W in three days? How can a person write an article with more than 1.5 million readers in three days? And this, for me, I never thought about it. After graduating from college, I went to a traditional enterprise that is still well-known in the industry, but I did not engage in writing work. Later, I resigned and went to a mutual -
Absolute conscience! 3000 Words Teach You Six Routines of Content Communication Wen/Dugu Aotian, for any We Media people, one thing must be distressing, that is, the reading amount of the articles can not go up. The main reason for this phenomenon is that users see too much information, so much that they can't see it. And this phenomenon, there is a -
This article tells you how to turn content operation into content marketing! The operation of content community is much more difficult than that of individual content editing. It is a combination of content operation and user operation. In UGC community, we should not only take good care of the content producers of singing dramas, but also take care of the content consumers of interesting dramas, and also set up a good stage to decorate your theater - Yun -
Uncle Guo Yin | feared the four underlying logic of the copywriting, which scared you and made you pay for it (too much dry goods) About five years ago, our family began to use water purifiers. Before, we were very disdainful of such products as water purifiers. Later, we saw a demonstration of water purifier products in a mall, and a long-term comparison of filter elements, with a copy: if the water purifier is not used, these black and yellow stains -
Uncle Guo Yin | What is the underlying logic for copywriting planning to make money? Writing is a business with the lowest threshold. However, 99% of the people spent a lot of time writing, but the writing did not bring him any value, and also wasted a lot of time. What kind of copywriting can make people willing to pay for you? It must be a valuable copy -
14 million children like Uncle Kay. How to do content operation by telling stories In 2014, Wang Kai, the host of the Fortune Story Conference on the financial channel of CCTV, resigned to start his own business and became a public account of "Uncle Kai Telling Stories". In less than two years, the public account has accumulated 4 million fans. Together with Zhu Yifan, who has three entrepreneurial experiences, he created an app of "Uncle Kai Telling Stories" in 2016 -
What are the content forms of enterprise content marketing besides graphics and videos? Before confirming the forms of content marketing, we can divide "content marketing" into "content+marketing". At this time, you may find some interesting things: content marketing=content (media companies)+marketing (advertising companies) content is generally produced and operated by media companies -
Content operation | How can I write the product soft text? Content operations usually meet the consumer needs of users by producing and restructuring content, improve the activity of their products, and drive users' continuous access. The production of content does not only mean to work hard on words, but also content operation in a broad sense includes video, audio, etc. In this main -
Content operation notes - how to do landing page? In online marketing, landing page is a page that is opened to users when potential users click on an advertisement or use a search engine to search. Generally, this page will display the extended content related to the clicked advertisement or search result link, and this page should be targeted at a certain keyword ( -
How to get the first batch of seed users for content payment? This is the first part of my personal learning notes. I listened to a lesson a while ago, [How to let users spontaneously spread the course?]. Because I am also doing courses in the field of sound, I am very interested in sharing this aspect, and I bought it without hesitation. On the one hand, I want to learn -
Learning Notes | Content Operation Section III: Title, Typography, Copywriting Lecturer of this class: Long Gonghuo 1. How can we make a good title? 1. Half the time of starting the title is spent researching the data, analyzing the writing direction of an account (check the large size of your industry), and analyzing 100 titles