▪️Content marketing is a marketing strategy, which involves creating, publishing and disseminating valuable content to attract users, impress users, and influence the positive relationship between users and brands/products.
▪️The core elements of content marketing include: 01 Applicable to all media channels and platforms. 02 It should be transformed into a valuable service for users. 03 There should be measurable results, which will eventually lead to profitable behavior.
🔍5 models necessary for content marketing: ➊ 5A population stratification model ➋ Man cargo yard model ➌ Commodity opportunity crowd model ➍ Content classification model (brand content, word-of-mouth content, transformed content) ➎ Content transformation model (Please see the picture for detailed model interpretation~)
