In the advertising circle or marketMarketingIn the industry, Brief generally refers to the brand side/MCN organization/media PR/Advertising MarketingContent creation guidance provided by people to bloggers/experts.
Today, I would like to share with you how to write a Brief, listing specific framework models and templates. 👇🏻 ➊ Brief generally includes these contents: ① Brand/product introduction; ② Product selling points, usage methods/scenarios; ③ Graphic/video creation requirements;
➋ Two Steps to Write a Brief The first step is to establish the demand information model; The second step is to form a brand content planning creative briefing, namely Brief
➌ Brief is also classified. Generally, there are two kinds of Brief, namely ▶️General Brief ▶️Unconventional targeted brief 💡In the figure, two general brief templates of Ogilvy&Mather are shared for reference
