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Figure 1 Understand the "HBG Big Penetration Brand Growth Theory"

Love operation • • Marketing knowledge

"Great penetration" answered Brand growth The essence of brand growth is driven by penetration

With lower price and wider exposure coverage as the driving force of the flywheel, promote the establishment of the dealer system through the increase of terminal consumer demand, increase channel penetration, achieve cost reduction through scale effect, and continue to invest in revenue Marketing End penetration, or lowering the price to hit the competitors. In the environment where the diversity of channels and media has been fully developed, in order to help the brand further adapt to the market, the "small penetration" growth model came into being on the basis of the large penetration growth model

Figure 1 Understand the "HBG Big Penetration Brand Growth Theory"

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