In this market, there is almost no selection formula, because what you see is basically the Red Sea, and you can't see it anymore.

What I often say is that no matter what products you want to sell, it is just to find the needs and pain points of a group of people and meet them.

But some people will say to me: How can I know what other people's needs are?

Well... OK!

Today I will give you a special method: Since you can't find needs from others, find needs and pain points from yourself!

However, our goal is to find the subdivided products of high customer list, so we should broaden our thinking and follow Mr. Fox's thinking.

This content needs to be "internalized" to be applied to other fields. I will list three in the "Methodology" case Help you understand.

1、 Thinking

Before starting, you need to understand three key points:

one . Subdivide high passenger list;

Our goal is to segment products with high customer price, because after 2023, only very segmented fields are worth doing.

The products and ideas you can see in the market are already the Red Sea

So the way out for our future is to do Segmentation High customer price products inside!

two , jump out of the conventional thinking;

Since we want to do high customer list in the subdivided field, we need you to jump out of the original conventional thinking.

For example, if you still choose products on the e-commerce platform, you will easily fall into the red sea, because many high passenger single product transaction channels are not in the e-commerce platform, but in the private domain.

So you can hardly find such products on e-commerce platforms, or there are products but no sales

This will make you mistakenly think that this is a product without demand and let opportunities slip through your fingers.

Yes, today we are looking for products that others cannot understand. This is the entrepreneurial opportunity in the next 5-10 years.

As long as you can focus on doing precipitation, this kind of product can easily earn 500000 to 200000 yuan every year.

three . Study yourself thoroughly;

be based on "To find the needs and pain points of a group of people is to find business opportunities" This core principle, on the other hand, if you study yourself thoroughly, you will find the needs of a group of people.

Because of your personality and hobbies, there will always be a large group of people like you in the sea of more than 1.4 billion people.

So the first step you should do is to list your hobby characteristics.

If you say you don't have hobbies, Mr. Fox can't help it. If you are alive, you must have hobbies and interests, right? We are all human beings, not robots.

But if you really can't find it in yourself, you should find it in your brothers and sisters, preferably the people around you who are familiar with you.

There are two reasons:

a Communication barriers;

People who are not familiar enough, even relatives and friends, have trouble communicating with each other. If you haven't seen each other for half a year, suddenly there is a gap in your conversation. You can't talk with you happily, can you?

Moreover, you seldom meet each other, so you can't understand each other's situation from the side.

b . Unable to understand details;

If you are not familiar enough, the other party cannot tell you the details.

At the same time, the other person may feel embarrassed, or have some details that he is accustomed to, but may be important information points for you.

So it's best to start from yourself and study yourself thoroughly, which is the simplest.

Otherwise, you have to communicate with them more, study them more, and filter out useful information for you

2、 Methodology

After you understand what I said above, let's begin.

Teacher Fox divided it into three steps, and you should take each step seriously.

Because the space here is limited, I can't show all the details. You need to follow my ideas step by step!

Step 1: Record;

First, you need to close your eyes, calm down and write down your usual habits and hobbies on a piece of paper.

In this process, even if it is a small point, what you think of and what you write, do not care whether it is meaningful or not.

If you can't write it all at one time, you can write it several times and sum it up!

Step 2: sorting;

At the beginning, you will get a very messy record, and then you will rearrange these contents.

Let's assume that my favorite is the "second dimension". After sorting out the relevant content, we can summarize the following picture.

Of course, this is just a random example for your better understanding.

Maybe your table will be more rich, with dozens or more items. The richer the more detailed the better.

Step 3: Connect;

After sorting out the content, you need to open your brain to do the connecting question!

If you study yourself, you should be familiar with these fields and it will be easier to think about them.

If you are studying friends, you may need to play the small universe first, no matter right or wrong, do a good job of connecting questions first.

For example:

Scenario 1:

You can think about what their needs and pain points would be if a person who likes to "do manual accounts", "collect comic books", and also like "do manual work"?

People who really love collecting comic books should have a lot of "books", and there are many handmade gadgets, which will be messy everywhere

Therefore, they should dream of a cabinet like this.

Note: Picture source network

In this way, you can find someone to cooperate with to make a customized bookcase.

Scenario 2:

If a person likes cartoon decoration, but also likes cute things, what kind of things will he like?

Maybe the first thing you think of when you combine them is selling cartoon posters, cartoon alarm clocks, a cute cartoon pen holder

It doesn't matter. You can think boldly about such a cabinet:

PS: Picture source network

This can be an ornament of the room and also a cute cabinet for storage.

Similarly, you can cooperate with others to customize. In fact, this is just an ordinary cabinet with cartoon elements;

You can ask a friend who likes the second dimension, who doesn't like it?

Similar cabinets can be made into many different themes, and then you can customize them for fans who like different animation themes

Scenario 3:

Let's have a more complicated one. You can follow Mr. Fox to think about it.

What kind of person would you be if your family likes to paste cartoon posters, like cute things, like to collect handmade characters, and like fluffy things?

I guess he will be a fanatical fan of the second dimension, who likes to wear plush clothes and also like plush things.

Since it is a fanatical second dimension and likes to collect handmade things, it will certainly be a lot of handmade things.

But TA likes the second dimension, and his family may not like it, so the room will naturally become his private territory.

Then the room of TA's dream should at least be like this:

Full of secondary atmosphere, plus plush, animation style mattresses and pillows

Or this:

Severe quadratic patients should be as follows:

PS: The above pictures are from the network

So every element in it can be combined into your own unique product.

Physical products can be: A theme of animation mattress customization, a theme of bookcase, animation style bookcase, bedside table, computer desk, hand display cabinet

Virtual products can be: Room animation style layout design, customization of secondary wall wallpaper, customization of tables, chairs and cabinets in theme rooms, and even you can package these into items for sale

Of course,

Here, Mr. Fox just gives you an example. There are some copyright issues involved in animation. You need to consider carefully.

This example is for everyone to understand that you need to combine and split products according to the fields you are familiar with.

With this set of ideas, you can expand to many fields and categories.

To be honest, I intended to charge for this article or share it internally, because my free sharing seems to have moved some teachers' cheese

There are also some immoral people who steal my articles into their own charging content, which really makes me angry.

In addition, I recently plan to write an internal book about mining needs and selecting inspiration, summarizing all my skills.

If you have any doubts or ideas in this regard, please provide me with inspiration!

Well, this article will be written here first, and I will follow this theme in the next article, and then analyze the entrepreneurs themselves and their psychology.

I will tell you the secret of "why some people can't make high priced products".

See you in the next article!

3、 Summary

1. When choosing products with high customer price and unit price, it is necessary to jump out of the online profit thinking, e-commerce thinking and e-commerce platform, otherwise you will find it difficult to segment high profit products, and your thinking will be constrained. This is the reason why many people can not find suitable products, because you see almost all the surface products, which are not always popular.

2. You need to start from the fields you are familiar with and jump out of the conventional thinking in order to find out the demand for unconventional products. In the next 5 to 10 years, only by meeting the demand of unconventional users can you break away from the competition in the Red Sea.

3. Use this method to select products. When you think about planning, you can go ahead with your head. But before you practice, you must first verify the requirements and deeply understand this group!

4. Each of my articles is designed to provide you with inspiration and broaden your mind. Even if it can help you a little, it can also make Mr. Fox happy.

5. "Fox loves to talk nonsense" has the same name on the whole network, which is not easy to create. Please keep the copyright information for reprinting! Feel free to exchange ideas with me!

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