The willows are green in the east wind.Smoke and light rain have cleared up.Anger him for his deep sleep in Xiangge, and disturb the singing of warblers.
The eyebrows are thin and the waist is light.Make up the night.The fragrance of spring, the gentle wind of March, and the human relationship.
Yan Shu's Confession of Love
Time passes quickly. March has come to us unconsciously. Maybe some people are intoxicated with the glory of yesterday, and maybe some people are still sad about yesterday.But foroperateFor people, March is also a new challenge, whether it is to change jobs or to seek breakthroughs in the current position.
March 1 World AIDS Zero Discrimination Day
key word:Discrimination, medical health
Suitable for industry:Medical and related industries
With public welfare as the main public relations and communication goal, donations can be made to specific institutions, or relevant departments can visit some relatively serious areas.On this basis, relevant popular science lectures will be held.
March 3 National Ear Care Day
key word:Hearing impairment and hearing health
Suitable for industry:Hearing health related industries
Marketing direction:
Take public welfare as the goal of public relations and communication.Organize and carry out donation activities to donate hearing aids to people with hearing impairment.Such marketing days are generally public welfare and donation oriented.
March 5 Memorial Day of Learning from Lei Feng
key word:Volunteer service, Lei Feng spirit
Suitable for industry:All industries
Marketing direction:
In combination with the characteristics of the company or business, learning from Lei Feng is good as long as the thought does not decline.Of course, if possible, try not to reduce this behavior to mere formality.
March 6, Waking of Insects
key word:Traditional solar terms and farming culture
Suitable for industry:Agriculture and related industries
Marketing direction:
It is enough to make propaganda posters in combination with the enterprise itself.As long as the posters are well done, fan publicity is indispensable.If there is a fund budget, you can also make relevant feedback in combination with the public account fan activity, at least it can promote the activity by mistake. Anyway, a fan can participate in the activity for a minimum of 0.3 yuan.If you really want to save money, you can also set air and amount limits.
March 7 Girls' Day
key word:Girls, girls
Suitable for industry:Girls related industries
Marketing direction:
You can find relevant hot spots from small red books, such as Guka, stickers and pendants for young children, which can not only be used for communication, but also be used as a brand.Moreover, the cost of such goods is relatively cheap, and the relevant premium can also be made.Especially for e-commerce industry, it is possible to focus part of energy on younger consumers.
March 8 International Working Women's Day
key word:Women, equality
Suitable for industry:Most industries
Marketing direction:
Women have half the sky, and can publicize some women with more outstanding abilities.Find more suitable female representatives in all walks of life.
Suitable for industry:Environmental protection industry, wood furniture industry, paper industry, wood products industry
Marketing direction:
According to the characteristics of the enterprise, the enterprise will hold charity activities to the local environmental protection association or forestry bureau, and provide in kind or cash support for projects such as "afforestation", "forest protection" in remote desertification marginal areas or desertification areas.
Carry out compulsory activities of afforestation offline, let enterprise staff participate in the process of planting trees, realize the importance of greening, pay attention to avoiding formalism, and implement the long-term principle.
March 14 White Valentine's Day
key word:Valentine's Day
Suitable for industry:love
Marketing direction:
There is nothing to say about artificial festivals. It can only be related to various couples, such as free offline couple challenges, discounts for couples' meals for two, etc.Combined with the dithering clocking activity, you may have unexpected gains.
March 15 International Consumer Rights Day
key word:Protect consumers' rights and interests and safeguard their rights according to law
Suitable for industry:Most industries
Marketing direction:
For ordinary people, 315 is a day to eat melons, and the melons are getting worse and worse.Because many problems are considered to be saved for reporting on this day.And they are all little melons that are unknown, while those well-known enterprises on the Black Cat and Black List have disappeared.
Although the technology and ruthless brother Fei also began to bring goods, at least he taught people to read the ingredient list.If 315 can continue to expose black hearted enterprises, it may call back more attention.
Of course, the channels for ordinary people to voice are still microblogging, dithering, and fast hand platforms.The protection of consumers' rights and interests is a matter of responsibility.
March 20 International Happiness Day
key word:Peace and harmony, mental health
Suitable for industry:All industries
Marketing direction:
In this marketing festival.I just want to ask: Are you happy?
March 21 Spring Equinox
key word:Traditional solar terms, traditional customs and rural revitalization
Suitable for industry:Agriculture, food industry, especially Chinese traditional food industry
Marketing direction:
The vernal equinox has basically entered a beautiful spring.This is a good time to travel. You can use various media platforms to continuously expose local tourist attractions and attract tourists from all over the world.For example, Yingge Dance in Chaoshan is very popular during the Spring Festival.
There are also various tourism bureaus responsible for promoting various local outbound performances, which can attract users' eyes and thus obtain traffic.Of course, on this basis, the first thing is to purify the local tourism environment.
World Sleep Day
key word:Sleep health
Suitable for industry:Bedding industry, sleep related products industry
Marketing direction:
There is not enough sleep every day. Maybe this is the current situation of many migrant workers in large cities, especially for the extreme pass.What if people could sleep better in a limited time?
Family sleep related products and office rest related products can be promoted.
March 22 World Water Day
key word:Low carbon environmental protection, water resources protection, water pollution prevention
Suitable for industry:All industries
Marketing direction:
Silly can't distinguish pure water and mineral water.You can introduce some water knowledge on this day. If you are doing an evaluation number, you can also buy all kinds of aquatic products that can be seen on the market and conduct evaluation in different dimensions to see what the difference is between them?
It is enough to do the work related to low-carbon and environmental protection according to the enterprise's own situation.
March 27 Safety Education Day
key word:Safety education, healthy growth and safety common sense
Suitable for industry:Most industries
Marketing direction:
Carry out safety education day theme activities, improve safety awareness, help primary and middle school students improve safety knowledge, and protect their own safety.
March 30 International Doctor's Day
key word:Salute to medical workers
Suitable for industry:The whole industry, including medical, pharmaceutical and related industries
Marketing suggestions:
1. Salute medical workers in the form of posters and videos
2. Carry out public welfare activities of condolence, donation and reward to medical workers.
Postscript
Marketing CalendarJust to find a theme that matches the activity of the day, the final activity content still needs to be relevant to users.Otherwise, even if it is done, it will not be a successful activity.
