At the end of the year, many hot spots will come out of the blue. Whether it's a girl like Liu Genghong or a girl like Wang Xinling, all of a sudden they are all over the Internet. Of course, while we are happy, we should also remember that Shanghai and other regions have been closed for two months, and there are still some places that are also closed but have not been exposed on a large scale. I often see some very bad news.
These days, the e-commerce platform has begun to build momentum crazily for 618. Now the activity cycle is getting longer and longer, the effect is getting worse and worse, and the requirements for consumers are getting higher and higher. We should be able to collect orders, stay up late, and remember whether the price has been adjusted. It is even necessary to distinguish between deposit and deposit.
Let's not talk about the extraneous remarks. Back to the main topic of this tweet, June What are there Marketing Node.
Key marketing hot spots: Children's Day, Dragon Boat Festival, College Entrance Examination, 6.18 Mid year Promotion, Father's Day, Summer Solstice;
June 1 Children's Day
key word: Childhood, memories, parent-child, feelings, promotions
Applicable industries: Toys, shoes and clothing, parent-child photo photography, education and training, leisure snacks, catering, etc
Marketing direction: Just in combination with the hot topics in the textbooks these days, you can do a lot of articles. Regardless of the angle of analysis on dithering, there are hundreds of thousands of likes everywhere, not to mention many microblog hot lists. As for the source of material, it is also very easy to do it. There are a lot of micro blogs. Of course, we need to pay attention to copyright issues.
Of course, on this basis, we can do this more deeply and extensively. For example, what kind of art education should primary school students receive, mobilize more netizens to find out the disharmonious factors in textbooks, and give children a clear sky.
Children's Day toys, teaching aids and other products can also be combined for sale. The special series of Children's Day can also be launched for the photography package. Although the offline group discount is commonplace, it is a very good way. The offline store resources and related activities can also be prepared. Gifts are not too expensive. Balloons, small toys and the like can attract many people to the store. Of course, it depends on whether your local circle of friends is well prepared in the early stage. If you haven't started to do it yet, then come on! It's better to do it now than not.
June 3 Dragon Boat Festival
key word: Traditional festivals, zongzi, dragon boat racing
Applicable industries: All industries
Marketing direction:
In fact, the promotion of Dragon Boat Festival Zongzi has been going on for a long time. In May, the price of a Zongzi was less than 2 yuan. The closer the Dragon Boat Festival is, the more expensive the price will be. The price trend of dumplings every year is the same as that of moon cakes. You should buy such things early. By the way, by the way, is your rice dumplings sweet or salty?
The poster promotion of the Zongzi Festival is indispensable, but why do people look at your posters and forward your posters? Students with budget can do small activities of Zongzi Festival, register to send a virtual Zongzi, invite friends to send a virtual Zongzi, exchange Zongzi with friends, and collect several different types of Zongzi for lottery. It's a proper set of five blessings.
You have also taken into account the awarding. First, put some water in the front. In the middle, put some water from time to time. Later, when there are more people, stop putting water. It is enough to consider one input and output. As long as the patterns are fresh enough, there will be many people playing. Who makes everyone poor now? Who doesn't want to have the chance to collect wool? As for keeping it, that is what we should consider later.
June 7 National College Entrance Examination Day
key word: Golden list, blessing, graduation season, new life, new hope, etc
Applicable industries: whole
Marketing direction: blessing
This year's graduation season should be the hardest one, and students in many places may not be able to take a satisfactory graduation photo.
In order to reduce some regrets, those who have the technical ability can try whether the synthesis technology can be realized. Of course, we hope to see the dawn in June. After all, the college entrance examination is only once for 99% of people.
It is better to meet each other than to miss each other. After the college entrance examination, we will be far away from each other. Maybe there will be no visible day in this life. The beauty of three years of schoolmates will fade with the passage of time.
June 18 Shopping Festival
key word: Discount, promotion, promotion in the middle of the year, cutting hands, buying
Applicable industries: All industries
Marketing direction: One of the two biggest promotional festivals of the year. Although the changeable playing methods are as confusing as girls, it is undoubtedly a good time for powerful people to buy bargains. Of course, not only luck, but also brains.
For the current poor economic environment, it is particularly important whether online trading can give the market that has been indulging in for a long time some breathing opportunities. Of course, as consumers, they still hope that the rules of various activities can be simpler and they can easily grab the things they like.
As a merchant, I naturally hope that the traffic can be cheaper, and don't set up various consumption traps like Yuduo to make me spend unclear money.
618, nothing to say. I hope the environment will improve.
June 19, Father's Day
key word: Father's love, gratitude, gifts, warmth, memories;
Applicable industries: Health care products, men's shoes and boots, accessories, drinks, tea, cars, fitness, etc;
Marketing direction: What treatment should be given on Mother's Day? Father's Day should be the same. It is said that "Back" should be considered to be removed from Chinese textbooks. It seems that the tide of the times is really rolling in and can not be resisted.
From the perspective of marketing, we can use AI technology to look at our young and old selves, so that we can not only miss them, but also resonate.
For product sales, it is good to force connections. Give your father better clothes, buy tea, tobacco and wine for his father. As long as the words are well woven, chives are indispensable.
June 21 Summer Solstice
key word: Summer, hot, relieving summer heat, cleaning
Applicable industries: All industries
Marketing direction: The weather in Guangzhou this year is very strange. It's cold, hot and erratic, just like a girl who can't find her whereabouts.
The related beer, beverage, mineral water, air conditioner and refrigerator can be used for promotion. Although 618 has passed, if the sales volume is not ideal, can we return? As long as the model is changed and the complimentary items are exchanged, there is no way to guarantee the price. Of course, we must do a little better to avoid bad reputation affecting the whole.
When the heat wave comes, the water park can also be happy operate When I get up, I can use all kinds of summer remedy ideas. If it's really difficult, roadside stalls can do some activities. As long as the mind does not decline, there are always many ways of activities.
Other supplements:
World Environment Day, International Drug Control Day, World Ocean Day, Grain in Ear, National Land Day
