Bo Xun: Marketing node reminder in July 2020

​ The so-called pendulum theory is about doing Marketing Like a pendulum,

• Only "brand promotion" rather than "sales promotion" cannot be put off today;
• Only "increase sales" rather than "increase brand", it will not be possible for tomorrow;

So the most important thing to do is——

1. Make a promotion once a month to "increase sales";
2. Create an event once a month for "brand promotion";

Only in this way can we earn both fame and wealth. In the middle of 2016, the first marketing node reminder was issued. This year, it will be corrected to every day, and then it will be reminded again in 2020 July The nodes that can be used to create promotions and events are:

(It is recommended to choose two, one in the first ten days and another in the second ten days)

The 23rd Anniversary of Hong Kong's Return

July 1, 1997

Should: eliminate independence and promote unity

Weibo, Tiao Yin, or Little Red Book @ Hong Kong Poison Artists, forward the posters of your brand's anti "independence" products, (such as 84 anti independence liquid, 3M anti independence mask, Jinshan anti independence, Baidu guard...) you can select products, and the number of likes is proportional to the probability; Then the sales of the consumer products on that day were donated to the China Unification Promotion Party.

The first Zeppelin airship

July 2, 1901

Should: Play theme promotion

Commemorate human flying in the blue sky, and promote Zeppelin airship with free gifts - buy Zeppelin airship model with N yuan, Zeppelin airship band CD, Zeppelin watch

Li Shizhen, a medical scientist in the Ming Dynasty, was born

July 3, 1518

Should: recognize your ancestors

• In the name of our own products including Chinese medicine in the Compendium of Materia Medica, we launched the customized version of Li Shizhen's design to commemorate the milestone figures of Chinese medicine and the 500th anniversary of their birth;
• Of course, you can also use your "medicine" series gift box to say that it specializes in treating minor ailments such as procrastination, phobia of density, deep-sea phobia, and so on, and play event marketing.

Independence Day

July 4, 1776

Should: Independence Day from the United States

Even if some of the raw materials of the products come from the United States, you can appeal that you only use domestic raw materials to issue your declaration of independence from the United States... and rub off the heat of the Sino US trade war.

The world's first cloned sheep was born

July 5, 1998

It is advisable to clone commodities

In the name of celebrating the birthday of Dolly the cloned sheep, if you buy several specified products on the same day, the cloned products will be taken away. The essence is nothing more than buying N and giving N away.

World Kiss Day

July 6th

Should: Play with your kiss

Of course, the conventional way is to reveal the shaking sound of kissing video and @ the brand can draw prizes; You can also ask for kisses from competitors on Weibo that day.

• For example, delicious to Pepsi,
• Wang Laoji asked Jia Duobao,
• China to Didi

Whether the other party responds or not is an event.

The first day of college entrance examination

July 7th

Should: Customized version of college entrance examination

When the antenna goes up and down, all the merchants will show their ingenuity and care for the examinees. You might as well do the opposite. After the college entrance examination, you can exchange the admission card for benefits: for example, if it is printed on the product package, it is said to be the commemorative version of the college entrance examination, so as to gain a group of young audiences.

Little Tanabata

(The Double Seventh Festival is on July 7 of the lunar calendar, so July 7 of the Gregorian calendar is Little Double Seventh Festival)

July 7th

Should: Warm up for the Double Seventh Festival

In the name of Qixi, play with your own small promotions: such as pre-sale Qixi gift bags, advance deposit Qixi to pay the full amount, and extra double gifts for big and small Qixi.

Shi Lang Recovers Taiwan

July 8, 1683

Should: eliminate independence and promote unity

Weibo, Tiao Yin, or Xiaohongshu @ Taiwan independence artists, forward the posters of your brand's anti independence products, (such as 84 anti independence liquid, 3M anti independence mask, Jinshan independent strike, Baidu guardian...). Products that can be sampled: the number of likes is proportional to the probability... Then the sales of the anti independence products on that day are donated to the China Unification Promotion Party.

World Allergic Disease Day

July 8th

Should: spoil allergy powder

Create your own doting product that cares for allergic fans: it can be psychological, such as a symmetrical product that cares for obsessive-compulsive disorder; It can be physiological, such as caring for lactose intolerant patients with milk and sugar free products... to please fans and cheat the media.

Summer vacation begins

(Summer vacation time for primary and secondary schools in most regions of China)

July 9th

Should: employees have summer vacation

It can be to work four days a week, it can be to promote the night work system, it can also be to increase paid leave... In short, in the name of summer vacation, the company hyped its abnormal benefits.

Altman's birthday

July 10, 1966

Appropriate: gift for birthday celebration

Buy @ Altman China official microblog, thank your brand for sending customized gifts, and then buy media publicity to enlarge, how childlike your brand is

Zheng He's First Voyage to the Western Seas

July 11, 1405

Should: Play fancy promotions

To commemorate China's domination of the South China Sea and promote the theme of tribute from N countries in Southeast Asia: give Zheng He's treasure boat model, Southeast Asian handicrafts, Thai instant noodles, etc.

The first Vocaloid virtual song in China is sold by Luotianyi

July 12, 2012

Should: Play cross-border cooperation

It is best to discuss and cooperate with Lotian to produce customized products; Next, buy @ Lotte Official Blog to thank you for your 8th birthday gift and send benefits: fans can send text to generate voice with your brand implanted for sharing;

Scientists invent the darkest material

July 13, 2014

Should: commend the blackest powder

Which brand doesn't have black powder? Use the blackest material to make cups and give away black powder... It is not only possible to turn war into friendship; It can also give reasons for media reports and audience forwarding.

SpongeBob's birthday

July 14, 1986

Appropriate: install cute touch porcelain

Use your product to pose as SpongeBob SquarePanty. Happy birthday to SpongeBob SquarePanty on Weibo @ SBSP. It will be lovely. If the other party returns, it will be a success

Fashion designer Versace is killed

July 15, 2015

Should: Publish his posthumous works

It was said that one of your products came from Versace's manuscript, so today we will announce a tribute to Versace.

Jay Chou Day

July 16th

I wish you a happy birthday

Buy Jay Chou's fan group @ Jay Chou sends your brand product on behalf of his fans to wish you a happy holiday, and asks for forwarding so that fans can see it... If Jay Chou forwards it, he will earn a star microblog.

Three Volts Arrive

July 17th

Should: customized version for relieving summer heat

Just as RIO cooperates with Liushen Floral Lotion, you can also cooperate with Huoxiang Zhengqi Lotion on the same day to sell your customized products for relieving the summer heat in the dog days.

Hitler's My Struggle was published

July 18, 1925

It is better to send books and quote disputes

If you buy a product on the same day, you can get Hitler's "My Struggle": attract decent media and moral heroes to attack, and enhance fan cohesion.

The first generation online celebrity Sister Furong was born

July 19, 1977

Should: hype with birthday

Buy @ Sister Furong to post birthday gifts on Weibo and thank you for your customized products; Then use trumpet, spoof player and news media to explain why Sister Furong prefers your brand.

Human Moon Day

To commemorate the success of the first human moon landing on July 20, 1969.

July 20th

Should: Play mutual aid on the moon

Launched the mutual aid plan for moon landing on the same day, with 99 yuan per person as the moon landing travel fund. When Musk's moon landing plan is realized, N participants will be selected to land on the moon according to the total amount of the fund... - it can attract the attention of the audience and the media.

Beijing Heavy Rainstorm

For 66 years,

Most serious,

Once.

July 21, 2012

It's better to bet on sunny and rainy days

Two types of gambling products are sold in advance, and only one of them can be purchased by customers: one is free on sunny days in Beijing, and the other is free on rainy days in Beijing... Play games with fun promotions.

Severe heat

It is the hottest period of the year.

July 22nd

Should: Enlarge summer benefits

On the day of booking a water park, (preferably in Beijing, Shanghai, Guangzhou and Shenzhen) start the promotion a week in advance, saying that all brand customers can redeem admission tickets with their previous shopping records... and then buy media speculation, your benefits.

Cleaning days

July 23rd

Should: Care for cleaners

When shopping, you can get the famous brand sunscreen. Please send it to the cleaner, microblog and friends circle for group photos. Next time, you can get another bottle of sunscreen.

Akutagawa Ryunosuke's Deathday

(Author of Rashomon)

July 24, 1927

Should: also play Rashomon

Give your brand's Rashomon quiz ticket, (that is, brand knowledge quiz) score ranking the top few awards, to show that the brand has culture, even Rashomon can play.

Bikini swimwear debuts

July 25, 1946

Should: Play fancy promotions

Anyone who posts his or her bikini photo @ on Weibo, or posts a photo of his or her friend circle and sends a screenshot to customer service, can enter the brand's preferential venue and enjoy the low price privilege of the brave.

Esperanto Foundation Day

July 26, 1887

Should: encourage subculture

Any customer service staff who use Esperanto on the same day can enjoy special offers; Anyone who used Esperanto @ brand at that time can play the lottery

Van Gogh commits suicide

July 27, 1890

Should: be packaged with famous paintings

Because most of Van Gogh's famous paintings have passed the 50 year copyright protection period, if they are printed on the product packaging, it will be both compulsory and risky... Let your artists copy and paste similar packaging several times.

The Soviet Union issued Order No. 227, "No Step Back"

July 28, 1942

Should: Send your declaration

The theme can be to show responsibility. For example, LeEco will pay off suppliers' arrears "without going backwards"; It can also be a sign of courage. For example, LeEco will continue to "take no step backward" in ecological counter measures; It can also be a provocation, such as laughing at a friend's trumpet "without stepping back"

African Women's Day

July 30th

Should: Play public service marketing

It claims to donate all the turnover of the day to the African Women's Development Fund - African women are caring, which is really enthusiastic about public welfare undertakings.

The first lunar rover driving

July 31, 1971

Should: Send your feelings when shopping

On the anniversary of the moon landing, every shopping will send a lunar rover. (Go to 1688 to search for the lunar rover, and you can get it for a few dollars)

Change the marketing plan of this month that fools the boss, or even fool investors about their brand plans in the near future... Then change it so that July will be better for you.

It will come again at this time next month.

I hope the epidemic situation will be better every month, so that you can have a better time.