Bo Xun: Marketing node reminder in October 2019

The so-called pendulum theory is about doing Marketing Like a pendulum,

• Only "brand promotion" rather than "sales promotion" cannot be put off today;
• Only "increase sales" rather than "increase brand", it will not be possible for tomorrow;

So the most important thing to do is——

1. Make a promotion once a month to "increase sales";
2. Create an event once a month for "brand promotion";

Only in this way can we earn both fame and wealth. The first issue was released in the middle of 2016 Marketing nodes Reminder: this year it will be corrected to every day, and then remind again in 2019 October The nodes that can be used to create promotions and events are:

(It is recommended to choose two, one in the first ten days and another in the second ten days)

The first day of the National Day holiday

October 1st

Should: do festival promotion

Anyway, it's idle to go home... There will be no shortage of online shopping that day, so you can plead with the truth. You can buy SF mail that day, and enjoy it when the National Day holiday starts, so as to create an office crowd.

International Day of Older Persons

October 1st

Should: Also celebrate the Old Man's Day

It's not creative to celebrate the National Day on the 11th, so it's time to celebrate the old people's day: show respect to the old, or show respect to yourself in bed during the National Day... Use this theme to promote and save the poor sales during the National Day.

Emperor Kangxi Unifies Taiwan

October 2, 1683

Should: Celebrate Taiwan's reunification

• It can be a promotional celebration. For example, if you buy your products or services, you can reduce 336 yuan;
• It can be a sharing celebration, such as sharing your 336 year event of Taiwan reunification, and giving a gift package worth 336 yuan.

Now the situation in the Taiwan Strait is so tense, we might as well be the first to eat the unified crab.

Unification of East and West Germany

October 3, 1990

The Federal Republic of Germany and the Democratic Republic of Germany were unified on that day. Later, that day was designated as the founding day of Germany.

Should: Play cross-border cooperation

East and West Germany can be unified. Can't you unite with your opponent? Discuss in advance the joint promotion or activity on this day, such as Coca Cola × Pepsi Cola, and be sure to attract attention

World Animal Day

October 4th

Should: Play with animals

For example, the dog food brand launched single dog food for the first time; For example, ask a duck to sell vegetarian food and care for ducks; For example, if you buy a Xiaomi mobile phone, you can give bananas to the monkeys

Jobs died

October 5, 2011

Should: Remember Jobs

It's good to commemorate the anniversary of Jobs' death in 9 years and prove feelings to fans; You can also draw a lottery to give iPhone, the previous version of SE to play with feelings, and hundreds of yuan can lift your power.

The third anniversary of the death of Zhang Rui, founder of Doctor Chunyu

October 6, 2019

Should: extend the day off for speculation

On the occasion of remembrance, we announced that the company would take a day off, that is, on October 9, to hype the company's humanistic care for employees.

British and French Allied Forces Burn the Old Summer Palace

October 7th

Should: boycott British and French goods

When it comes to parts, we should never use English and French products... In addition to boycotting Japanese and South Korean products, it is also a new term. What if there is a loser

Cold dew

October 8th

Should: hold a Cold Dew Festival

The so-called cold dew means that it's not easy to expose your thighs when it gets colder... So you can get welfare or draw a lottery by taking photos of your thighs that day@ Brand microblog or @ brand dithering are OK.

Double Ninth Festival

October 7, 2019

Should: Fold Men's Day

Chongyang, in modern Chinese, is not just an overlapping man... So a overlapping man's day will be held on that day, and the team with the highest score will win the brand award, which can also be used as a creative communication to win an eye.

The first day of the National Day holiday

October 8th

Appropriate: Care for working dogs

The working dog on the first day of the holiday, especially needs to be cared for... So as long as shopping on the same day and the address is the office, gifts will be given.

World Postal Day

October 9th

Should: Full package mail on the same day

Not only do you buy things but also mail them when you don't buy things - send brand blessing cards and double 11 coupons

World Housekeeping Day

October 10th

Should: Send sweeping machine

10.8 – 10.10 For shopping, the sweeping robot can be used to support customers in cleaning.

International Coming Out Day

October 11th

Should: Be polite when coming out

Give a reason for coming out... You can participate in the lottery as long as you announce your coming out on the same day and @ brand Weibo. The prize event shows that the attitude of supporting Rainbow is big.

Columbus Discovered America

October 12, 1492

Should: Play the first launch of new products

Anyway, our small and medium-sized brands hold a press conference without much media and audience attention, and then buy media to reveal what products dare to claim to discover the new continent, but can get some credit

World Health Day

October 13th

Appropriate: Live broadcast of health care

For example,

The live broadcast of selling dog food to dog health care, the live broadcast of selling shampoo to head health care, and the live broadcast of selling car perfume to ventilation system health care... In the name of celebrating World Health Day, to attract attention.

Wine Valentine's Day

Lovers sipped wine and celebrated the poetic autumn.

October 14th

Should: Wine Barrel Challenge

Show your love and dare to accept the challenge of wine barrel on the Wine Valentine's Day@ Brand microblog, or Tiao Yin, or live broadcast is poured down by a bottle of wine, and can get a brand blessing gift.

Global Handwashing Day

October 15th

Should: clear out your old products

Borrow the meaning of golden basin to wash hands, clean up the old products and upgrade the new ones.

World Food Day

October 16th

Should: Be polite when food is cut off

In order to feel the value of food, as long as food is cut off for one day, you can get brand rewards.

World Poverty Eradication Day

October 17th

Should: Food shortage and disaster relief

Then yesterday's World Food Day... announced the donation of food for an equal number of people without food; If you want to participate in the food shortage today, you can also get brand rewards.

World Climacteric Care Day

October 18th

Should: # Accompany me through menopause#

1. You can write a sentence, and the forty year old birthday date, and the mailbox;
2. Forwarded to the circle of friends, you can collect your friends' comments, and after your friends' comments, you can see other friends' comments;
3. All messages will be sent to the email on the date, and the large brand coupons will be cashed when they are due.

Lu Xun died

October 19, 1936

Should: Lu Xun Memorial Day

On the same day, e-commerce customer service, WeChat customer service and microblog customer service will use Lu Xun's original words to answer every query, so as to attract audience interaction and media exposure.

International Osteoporosis Day

October 20th

It is advisable to hold the Old Bone Festival

Commend old bone customers with osteoporosis semantics: announce the oldest customers, the oldest qualified customers, the customers who always buy, and give them awards.

International Chefs Day

October 20th

Should: hype your company

Catering enterprises can open holidays in the name of chefs; Employees of non catering enterprises cook their own meals and chefs have a holiday; Show your craftsmanship spirit by respecting the chef.

Nobel was born

October 21, 1833

Should: Bell Award for Doing Nong

Let your fans vote for the winners of the six major awards and have a whole network carnival. For example, the Nobel Peace Prize, such as Fan Bingbing, has been so peaceful that it will never return; The Nobel Prize in Physics - such as Luo Yonghao, who raised TNT to hit himself in the face; The Nobel Prize in economics - for example, Zhai Xinxin, who got rich by marriage; The Nobel Prize in Physiology - for example, Lei Jun, who is the best at playing monkey; The Nobel Prize in Literature - for example, Guo Degang's teacher and apprentice scolded each other; The Nobel Prize in Chemistry - for example, Ye Xuan was demoted... If there is an echo from a celebrity, it is earned.

Chenke's birthday

October 22, 1987

Should: Buy the endorsement of Chenke

This is a semi popular but topical person. At least he is a non mainstream opinion leader. It must not be expensive to buy a spokesperson. He takes the opportunity to expose information to the media to attract attention.

First Frost

October 23rd

Should: Dandruff Festival

As the saying goes, "I saved dandruff for a year just to give you snow"... It means to rub the frost down and hold a dandruff festival... to award the most, beautiful and violent awards.

1024 programmer section

October 24th

Should: Care for programmers

• For example, change the website homepage and APP screen opening diagram to code diagram;

• For example, change the price to 128, 256, 1024 code price;
• For example, programmers will give mysterious gifts when they shop on the same day.

In a word, it fully reflects your humanistic care for the weak group of emotional intelligence.

The first KFC restaurant in China opened

October 25, 1987

Should: Squeeze KFC

Take your product to KFC to take a picture on the same day, and send it to your friends' circle and microblog @ you, you can get a crowd subsidy of N yuan... If the other party responds, you can touch porcelain successfully.

Taiwan Restoration Day

A festival commemorating Taiwan's independence from Japanese colonial rule.

October 25th

Should: eliminate independence and promote unity

Weibo @ Taiwan independence artists, forward your brand's "independence" product posters, (such as 84 "independence elimination liquid", 3M "independence prevention mask", Jinshan "independence strike", "Baidu guard"...) you can draw products, and the number of likes is proportional to the probability... to play event marketing.

Sanitation Workers' Day

October 26th

Should: Care for sanitation workers

• In 2012, the lark let you hand deliver the hand cream to the courier, which became the event marketing of "hand care action";
• In 2019, you can also send surprise boxes to sanitation workers and do event marketing with the gimmick of caring for sanitation workers.

Jiang Fangzhou's birthday

October 27, 1989

Should: Send birthday gifts

Although the cultural level is limited, it is also a goddess of literature and art after all... Buy @ Jiang Fangzhou to post a birthday gift on his microblog, and thank you for the customized product from your brand; Then use Shuijun, punters and news media to speculate why Jiang Fangzhou prefers your brand.

Fourth Anniversary of King's Glory

October 28, 2019

Should: level promotion

For example, players of bronze, silver and gold on the same day will enjoy different privileges and privileges when shopping, so as to sell goods and attract more attention.

China fully opens up its second child

October 29, 2015

Should: Buy one, get one free

It was said that the day was Second Children's Day, and one product was bought for one free. Then send a round of SMS to warm up the Double 11

Establishment of Hope Project

October 30, 1989

Should: Play public service marketing

All sales on the day of appeal are donated to Hope Project. Then send a round of SMS to warm up the Double 11.

Halloween

October 31st

Should: Sell Halloween bags

Shopping on the same day to send Halloween surprise (shock) blessing bags. Then send a round of SMS to warm up the Double 11 Festival - for example, XXX yuan will be deducted if you buy a lucky bag for Double 11 Festival.

Original author: papiyas