User operation

Online and offline stores are mainstream small cities. What is the experience of only doing online channels?

Source: China Statistical Network 01 Maslow's theory of hierarchy needs Lao Ma's theory is almost worn out. Most product analysis reports will use Lao Ma's hierarchy needs theory when analyzing user needs. This theory is developed by the American psychologist Abraham Maslow in his book "The Theory of Hierarchy Needs"

Editor's Guide: In order to encourage some behaviors of users and promote the business goals that the platform wants to achieve, many products will establish their own point systems, and users can exchange points for goods. Although the point mall is not a core function, it is an important part of the enterprise reputation. This article makes

Today we introduce the six most commonly used models of user operation process. Learning these six models can easily handle the operation of various products. User Journey Diagram User Journey Diagram is to visualize the process of users completing their goals

I have heard from friends around me more than once that user operation is the hot spot in the job recruitment. In daily work, colleagues who have user operation thinking can always fly the team with more dimensions. It also happens to do fine operation of users at home and abroad in the enterprise

Li Jiaoyu once said, "Marketing is to meet the needs of others to achieve their own goals." The same is true of the principle of product growth. 01 Funnel model for growth 1.1 Funnel principle Funnel principle is to dismantle the middle of each step according to the final indicators to be improved

User research is the first step in the design process of User Center. It is an ideal way to understand users and match their goals, needs and business purposes. It can help enterprises define target user groups of products. In the process of user research, the use and mining of data is very important

"User growth is based on insight, and insight is based on data model." Hello, I'm Baoqi! AARRR AIPL and other user growth models. Today, let's share the core model of user growth in Alibaba Brand Data Bank: AIPL

I believe that all the young partners who have worked in Internet companies have heard of a department - User Growth and Operation Department, or at least are familiar with the term "user growth". In the context of the era of continuous narrowing of traffic dividends, the growth of MAU is gradually slowing down, and the cost of customer acquisition is increasing

Operation is the planning, organization, implementation and control of the operation process. It is the general term of various management work closely related to product production and service creation. From another point of view, operation management can also refer to the design

The bottom logic of text operation is data analysis, optimization and improvement. Only by doing well in these two parts can we formulate the correct operation strategy ✨– This note introduces 6 categories+38 data indicators to learn how to operate users

1. Basic capacity for growth Build the basic capacity required for growth. If the growth center does not plan and build as a whole, each business line or other teams will not have much incentive to do so. Because the construction of basic capacity is seldom recognized and applauded, and the realization of specific performance goals

A student asked: How to analyze the loss of users? The data of user churn rate can be calculated. What will happen after that? Just looking at the data, it seems that there is no reason for the loss. It only knows that the user has not come for X months, and it is not clear what can be done to see this. Today, the system will answer the question

Stanford University professor has proposed a set of perfect theoretical models - Fogg behavior model to help us analyze and explain how human behavior changes. Through Fogg behavior model, we can change user behavior and build a long-term stable relationship between users and products. After all

Three sections: membership level, point system, medal of honor I. How to build a membership system? Let's further explain this relationship chart: user behavior is related to the membership level, and user behavior can be rewarded with points; There may be a relationship between grade and integral

Author: The growth of walking male is becoming more and more important! Because growth is getting harder. Our original enthusiasm for tasting new things has passed. All kinds of mobile phone apps have been loaded and unloaded, and we have already found our love; The threshold of product research and development has been continuously lowered, and all the immortals have been divided into different groups

Write at the beginning: When you encounter a problem, I give you a solution. If it is not easy to use, I don't know what to do. This means that I am not professional. When you constantly challenge, try to test and find out all kinds of possibilities, you will have at least 3.4 solutions next time