When we are doing pre product research, product testing, or product launch, we will get various feedback from users.According to these feedback, we will also design various functions of the product to solve users' problems.But we may not know which needs we need to address first.
Here we can use KANOModelTo determine which demand is the most valuable, which can best improve user satisfaction with the product.So that we can better prioritize function development.
KANO model isyesuser demand A very useful tool for classification and prioritization,Based on the analysis of the impact of user needs on user satisfaction, the nonlinear relationship between product performance and user satisfaction is reflected.KANO model divides the demand into the following four types:
Necessary requirements:Functions with such attributes belong to the basic functions of the product. If the requirements are not met, user satisfaction will be greatly reduced.However, such functions cannot surprise users, and their satisfaction will not be greatly improved due to such functions.
Expectations:If this function is provided, customer satisfaction will increase. If this function is not provided, customer satisfaction will decrease.
Exciting demand:The attribute that surprises users will not reduce user satisfaction if it is not provided. Once the charm attribute is provided, user satisfaction will increase significantly.
Undifferentiated demand:Whether this function is provided or not, user satisfaction will not change, and users will not care whether this function is available or not.
Reverse demand:After providing the function with this requirement, user satisfaction will decline.
KANO model can collect users' feedback on certain functional requirements of the product through questionnaire survey, and needs to collect data from the two opposite dimensions of need and need, such as:
Like function requirements:
When reading an article, you can "like" the current article.
1. If the product has this function, your evaluation is:
○ I like it very much ○ It should be so ○ It doesn't matter ○ I reluctantly accept ○ I don't like it very much
2. If the product does not have this function, your evaluation is:
○ I like it very much ○ It should be so ○ It doesn't matter ○ I reluctantly accept ○ I don't like it very much
Then, by creating a two-dimensional table, the user's survey data is cleaned and filled in to locate the type of functional requirements:
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