Seven Pits That Community Content Operators Should Not Tread on

It is hard to build a community. The internal drive of a community is nothing more than high-quality users and high-quality content. To be a user, you should contact with all kinds of people who teach from all walks of life; Content is also a very troublesome thing. Community is not like we media, because users have the right to speak. about operate Personnel, it is very difficult to grasp this degree. In the early years, we suffered a great loss in the selection of sections. Today, I hope you can step on less landmines.

Community platforms can be divided into comprehensive communities and industry vertical communities. The number of vertical communities has become more and more, and they have become the first choice for many people to start businesses. In addition, many tool products are slowly starting to use communities to improve their stickiness. Community is not equal to community BBS, which is just a product form of community. Compared with posts, microblog is just without title. This year's popular mobile live broadcast can be understood as mobile+video version of the live broadcast posts. No matter how the community changes, it is just a change of skin. All changes are inseparable from their roots, and the methods and means used will not go beyond them. You still have to step on the same hole you should step on. So my article should be useful to everyone.

1 Social content

A lot of social content is untouchable, because it involves the issue of public opinion guidance, and it is easy to be harmonious. We later cut off all such sections.

This kind of place generally gathers the following types of people:

Indignant youth 。 Those who complain about the unfairness and dark side of society every day and like to vent their various grievances are called "indignant youth". The social section is the place where indignant youth gather most, and topics and events with signs will naturally be ignited soon.
Opinion leaders in the community 。 Now called kol or big V, they have a strong appeal in the community. When the concept of fans did not appear, they already had a large number of supporters. To some extent, they can influence the direction of public opinion.
Unclear melon eaters 。 A typical feature of the Chinese people is that they like to gather together and watch the excitement. All kinds of people who don't know the truth rush to eat melons. Many things are even more difficult to explain.
navy 。 There are relatively few social events, but there are also many events.
reporter 。 In such places, there are usually many journalists, who are always looking for information and hot spots. Many events, once exposed by journalists, will be overwhelming.

Many events, because it is easy to attract great attention, often turn into bad things in the end, good intentions do bad things, after all, on the Internet, everyone wants to know the truth, but no one can get the truth.

In my early years, when I studied a hot event, I would try to read all the articles. Sometimes I would stare until three or four o'clock in the morning, and sometimes I would stare for a week. Now think about it, the more you look at this content, the more cynical genes in your body will be stimulated, and you will become more and more anxious, cynical, and lose confidence in life. The key point is that you can't help. What can you do? Maybe it's because you are old, maybe you are tired of watching too much, or maybe you are becoming more and more rational. In short, I suggest you see these topics and events rationally. Even if you really want to write, you should also consider it, and don't follow the trend blindly.

2 Emotional topics

One direction of the emotional category is easy to make a feature, which is the relationship between mother-in-law and daughter-in-law. Tianya and Sohu BBS did very well in mother-in-law and daughter-in-law. However, if the following contents are not well controlled, problems will easily occur:

Serials 。 For many serial novels, in order to attract readers, the authors often add some plots that are not suitable for children when writing, instead of "omitting 5000 words here" like Mr. Jia Pingwa. Although it is human nature, it is a good novel, but it was destroyed so hard.
Soft text of health products 。 I have fought with this kind of content for several years, and I still remember that they often add elements of health care products in a long article, or comment on an old text in the reply, often adding explicit plots. If they are added to prohibited words, they will constantly change, which is very annoying. In the end, I became so eye-catching that I could know whether it was soft text or where the advertisement was without looking at the article carefully. Now many platforms still have it. How many years have passed, it is still the original formula and the familiar flavor.
Junior, derailment 。 This kind of theme is very easy to go wrong. I don't say everyone understands.
Couple life I don't think I need to say what is easy to go wrong. Show your love and die quickly. Don't write the details.

3 Content of beauty pictures

In 2007, when I first entered Maopu, I was in charge of two beauty sections, one called True Self Show and the other called Beauty Pictures. In 2008, there was an event that caused a sensation all over the world. Teacher Chen Yanzhao Event. We didn't do it after receiving the notice, but Tianya did. Since then, Tianya Entertainment gossip has become the first big version. That is from that year, the government's supervision of the BBS became more and more strict.

I once achieved 1-1.5 million pv in the beauty picture page, which was a large number at that time. To be honest, the content of this page was really hard to control. This page was later closed, opened and closed, and after several times, it was completely closed. In 2009, the regulatory authorities issued a strict definition standard for this area, namely, the 13 Standards for Harnessing Internet Vulgar Content, each of which should be carefully studied in front of the pictures, because it is really difficult to grasp, not ordinary.

In reality show, I made a breakthrough, that is, to do the activity of real beauty+UGC, so I spent a lot of energy later, and brought many real beauty to Cat Pup. The risk of this is relatively small, and later it has become a big version. This is basically the same as the current mobile live broadcast. The operation means used is strong user operation. Since it is strong, it requires operators to have a strong ability to control users.

4 Military content

When it comes to military affairs, some former operators of BBS must have experienced more than I did, and they must have encountered more pits than I did, such as Tiexue Community, Zhonghua Network Military, Super Base Camp, and so on.

The military is a very good material in the community. Many military enthusiasts are very professional and sensitive, and even many numbers can be said exactly. At least it shows that there are many high-quality users.

One of the most problematic aspects of the content is the disclosure of secrets. The disclosure of state secrets is not allowed, let alone discussion. We should fully understand that. Our soldiers are defending our country outside. We can't make trouble for them at home.

5 Content of literature

This involves several problems, and the risks are relatively high:

Copyright issues 。 Although the forum has the principle of safe haven, it is not allowed to transfer to the community for discussion without the consent of the original author. Once you are accused of infringement, it will involve infringement. The original section is hard to do in this place. If you can't tell whether it is really sent by yourself, you can only honestly delete the post if you complain. So in those days, we all tried every means to attract or pull ourselves. When the BBS became popular, many writers would become popular in the community first. As the era of the BBS is gone, they gradually abandoned such platforms.
Some materials may be suspected of guiding problems 。 For example, ghosts and supernatural beings are suspected of promoting feudal superstition and are not recommended.
Romance 。 Like emotion, it is easy to deviate.

6 Health and medical content

This kind of topic had been cut off long before I went to the cat hunt. This kind of content can only be done on professional platforms of vertical type. For example, 39 Health Network and clove garden.

Gender content 。 If this kind of content is put on a non professional platform, something will happen if it is touched, and the discussion will go awry, which will not solve the problem at all.
Some contents of andrology and gynecology 。 It's hard to think about it, I don't need to explain it.

Many other contents seem to be discussed, such as weight loss, fitness, plastic surgery, etc., but they actually need to be rooted in a certain soil. The genes of the platform are not suitable for you and can not be done for you. Professionals do professional things, and professional topics are left to professional platforms to solve. If you are ill, you should go to a doctor, and discuss with a group of people who do not understand, which will only delay the best time for treatment.

7 Content of dating and city

It's not impossible. It depends on how you do it. Marriage used to be one of the best cash flow modes of BBS, and many platforms made good achievements in those years, such as 55bbs, Xici Hutong, the 19th floor of Hangzhou, fence net in Shanghai, etc.

One thing in common is that they start from the industrial chain, not just a simple discussion. I don't know how long ago, the taste of this place became more and more wrong, filled with a large number of false information, deceptive replies, holiday photos, advertisements, drug sellers, and even doing things will become a platform for men and women to make friends (pao).

In fact, the same is true for urban topics. The issue of food, clothing, housing and transportation should have been discussed, but it is not a topic. Users don't know what to discuss when they come in, either it becomes a hodgepodge or the platform mentioned above.

summary

Community Content Operations , which is different from the general content operation work. You can control yourself, but it's hard to control users. You can control one user, but it's hard to control a group of users.

When we talk about user operation, we need strong user control ability. When it comes to content operation, we need a strong ability of content screening. What kind of content can be done and what kind of content cannot be done really needs to spend a lot of time on it. I believe that people who have done content for many years can understand this feeling.

I hope that today's article can be useful after you read it. I hope that you should be careful if you step on the hole I stepped on!

Author: Category, WeChat official account: Category has said that an Internet practitioner who has worked for 10 years now is the director of Qiku fan operation, the former director of Maopu product operation, and the director of Kuwo music product.