Product operation: how can the operation write good planning jokes

First, it is called enjoying hearing and seeing.

It is something that can make people happy. Generally speaking, it can be concluded that this person has a worse life than me.

For example, Stephen Chow and Charlie Chaplin are all of this type, and so is Zhao Shi, a recently popular Korean comic.

There is one on Weibo A joke His hand is Professor Yin, and he is particularly good at this kind of stem. For example, this paragraph:

When I think of the picture of proposing, I still remember it clearly. It was my girlfriend's birthday,

She ate a cake and suddenly ate a diamond ring. Then she said to me shyly, "I will marry you."

Then we got married. After all,

I can't refuse a girl who buys a ring and hides it in a cake.

The reason why you laugh, in the final analysis, is because you think she is miserable. This microblog has been forwarded more than 10000 times.

for instance:

You'd better not lose weight, so that you can still say that you are ugly because you are fat. Such a face.

Another example:

As long as I can stay with you, I will live in any villa. No matter how much wind and rain, no matter how Bentley is sitting.

Even if you eat delicacies every day, you will not be afraid, even if you are intoxicated with money every night. I just want to have such simple and pure love, that's enough.. This kind of money sticks.

For example, greedy people and single people laugh at themselves or some miserable things.

The second is empathy.

That is to say, isn't it me? It is a strong sense of being seated in the right place.

The most direct ones are some articles of Beipiao, some news of colleagues' sudden death due to overtime, etc.

For example, recently, Uncle, who has read more than 1 billion times on Weibo, complained about the constellation,

It is a series of complaints about constellations written by fellow people. You only need to see your constellations,

You have already entered the room early, so you can feel that you are talking about you.

Take this joke for example: Scorpio, Taurus, Capricorn who are good at cold war and never take the initiative to speak;

It's good to be cold but easy to coax, Aries, level, Libra;

I don't like the cold war, but I like you to coax. Cancer, Gemini, and the rest of the constellations are fucking coaxing you.

This microblog has been forwarded more than 70000 times. No matter whether you think it is right or not, just mention your constellation,

You will be seated right away.

And the last sentence is still a sentence pattern in which he is more miserable than me.

Another example is a famous microblog joker, called Ono Meixue, who is particularly good at this subject.

For example, this joke: 100 yuan clothes and 200 yuan clothes are indistinguishable for laymen, and it takes thousands of people to find out that they are good materials;

A fake bag worth 500 yuan is the same as a real bag worth 20000 yuan when you go out to bluff people. A girl with good temperament can also carry a fake bag like a real one.

On the contrary, it's pancake fruit, 3 yuan for ordinary and 5 yuan for sausage, which can be known in one bite;

Eating rice noodles, 8 yuan all vegetarian and 20 yuan three kinds of meat dishes, the degree of happiness is several blocks away.

The investment is obviously pancake fruit and rice noodles.

This microblog has been forwarded about 38000 times. It is destined to be forwarded widely. Why?

It is to help people believe something they want to believe.

Because it gives you a good excuse to be lazy, greedy and poor.

Another example is that when a star gets married, people believe in their love. When a star gets divorced, they begin to doubt their love,

When a famous person dies, he or she sighs about his or her time. When a famous person is ill, he or she sighs about the body of himself or her relatives and friends.

Therefore, these contents are all sympathetic to their own lives through a certain scene,

Let people know, ah, that's me.

The third one, MARK, is useful to me.

This is easier to operate because it is useful.

For example, one Booklist , a game guide, a download address. It can be explained that it is useful to me.

For example, there is a microblog called APP Bacteria, which recommends fun APP every day.

People don't care whether it is an advertisement or not. They love to spin it because it is useful to me,

This can basically be understood as an early briefing.

For him, success study and chicken soup are all called "useful to me", especially those in second and third tier cities,

And those who have just come to work in the city. For those who have just come to work in cities, they have cultural needs,

But they can't distinguish between good culture and bad culture. The chicken soup for soul and the science of success are culture for them.

The third half, so simple, is to forward the lottery.

Let's review the three and a half reasons,

When we do our own content, we will check whether it conforms to one or two of the above points,

If we don't touch any of them, we will judge that the fire will not rise.

Do you find that these principles are all about a key word, which is worse than me and useful to me. Like me, the core word here is "I".

You will find that netizens are extremely selfish, which is why netizens like SNS, because here he will release great power, and he is the only king here.

You can follow, comment and forward. If I want to follow you, I will follow you. If I like you, I will forward to support you,

If I don't like you, I can comment and scold you. I will pay attention to some of my favorite content, and I won't watch some news websites at all.

Because something I like has been forwarded to me on social media.

But those loyal old housekeepers who do not seem to pursue personal interests will not exist.

The fact is that people who don't pay attention to personal feelings don't exist at all. These old housekeepers are either embezzlers,

For example, the old housekeeper in the big house; Or an underground party, such as the old housekeeper in Beiping who had no war.

Everyone lives in a small circle. In each small circle, he plays his division of labor, and he has some labels.

Especially for those who care, he needs to be the person he wants to be, which is his label. For example, I am a fan of XXX, and I like a star. Most people are not really brain damaged fans,

It is through the label of who I like to mark myself and show what I have.

I like rock and roll. In fact, most people are fake rock and roll. I just like rock and roll to prove that I am rock and roll.

For example, I proved that I was very artistic by liking artistic movies, and I proved that I was very interesting and interesting by forwarding the latest jokes.

Of course, there is no denying that you really like the part, but there is no denying that you are expressing and generating your own sense of superiority through your own likes.

In fact, the non mainstream is also. In their circle, they express their courage and rebellion in this way.

He chose this way because of the difference between vision and aesthetics.

For example, the three teenagers in the picture are walking on the street, and all the people are looking at him,

He doesn't care about your opinion.

What he wanted to express was: I am brave, and you dare not.

In this case, they have a sense of superiority. They want to be such people.

So social media is particularly easy to display your tags,

Enlarge your tags, repeat your tags, and hide the tags you don't want.

It will be very easy for him to show you who you want to be, which is very difficult in real life.

So when we usually do content or design products, we should think about whether I have considered for readers and users,

What questions have you considered for him, what have you expressed for him, and what label have you attached to him?

If you consciously do content or design products, even if you do not do well enough, it will not be too bad.

But will catering to netizens become low?

I don't think so, but I am optimistic. For example, 200 years ago, the literacy rate in Europe was less than 10%. People with appreciation, voice and purchasing power,

Even less than 10% of them, that is to say, all advertisements and literary creation at that time catered to 1% of people.

What comes down from the great waves is naturally good things, and all of our Chinese people today have been literate for only a few decades,

Now everyone has the right to decide the number of downloads, clicks and forwards, but they are making rapid progress.

For example, if you check your QQ space or everyone, you will definitely see a content that you will not change.

Our parents, who have just entered the circle of friends, are forwarding such things.

It is not that they like such things or think they are right, but that they have not seen enough of them. These things are various and particularly confusing.

It's not that we don't believe it, but that we are stupid and smart again. The chicken soup for the soul is not that we don't like it, but that we drink too much and are full.

More and more people are scolding those who smashed Japanese cars, and fewer and fewer people are mindlessly boycotting Japanese goods.

During the earthquake, fewer and fewer people scolded and more and more people helped. Now there are more and more people who can judge whether it is a rumor. For example, the camel knelt down the other day.

Have you noticed that in programs like I'm a Singer, he gives names to veteran bassists and drum players.

In this era, more and more attention has been paid to people with strength, such as the TV series "No War in Peiping",

These two days have just ended. From a commercial point of view, he is almost useless. He is almost all male. He talks in a room and talks about one or two episodes of complex organization names.

But he used data to show that his final result was higher than everyone expected.

Because he is a good thing, his life cycle will be very long, just like Shawshank's redemption. In fact, it has been 20 years and is still making money.

Now that you are doing content, it seems that netizens don't like good things. In fact, I think it is because there is no good content. Now the people who do the content,

Fear of the market is like fear of censorship by SARFT. He put in what he thought people would like and took out what he thought people didn't like. They are pandering to and kitsch,

Instead, they can't make good things. In fact, netizens have aesthetic ability. As long as you make good things, netizens are acceptable.

In a word, netizens are selfish and making progress. Internet users need better and better content to prove their taste, which is an unprecedented opportunity.

You think there are hundreds of millions of netizens who are trying to improve their taste and need to prove their superiority in the circle through better taste.

At present, there are only thousands of companies doing such things in China, and tens of thousands of original authors are creating good stories. I believe that more and more good stories will appear in China's future,

It is also the greatest happiness for those of us who want to show our sense of superiority through our own preferences to express my love for these good stories.

Author of this article: @ Mo Bullies the Young Poor Reprinted from: Thumb Bus