Facebook
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Facebook officially changed its name to "Meta", focusing on the business of metauniverse The concept of the meta universe has recently become a big fire at home and abroad, and Zuckerberg even believes that it represents the next Internet era. It is reported that in May this year, Facebook said it would transform itself into a metauniverse company within five years. -
Analysis of global mainstream social media algorithms: How can Facebook, YouTube, Twitter and other platforms use algorithms to recommend content? [Grain in Ear · Report] In today's world, algorithms have become the core of our daily life. When you search the Internet, scroll through the information on social media, or receive song recommendations from Spotify, you are actually being guided by algorithms, and even know more about algorithms than you do -
Facebook's former partner in global customer department reveals 15 advertising rules Highlights of this article ▪ The writer of this article is James Chadwick, former partner of Facebook's Global Customer Department. Facebook is the most powerful marketing platform in the world, but few people try to understand how it works. Author from 15 -
Facebook revealed for the first time: How was the Instagram recommendation algorithm used by more than 1 billion users refined? At present, more than half of the approximately 1 billion Instagram users use Instagram Explore every month to search for videos, pictures, live broadcasts and various articles. It can be predicted that the recommendation engine that builds the service foundation for these users needs -
Digiday Research: Facebook algorithm changes cause publishers to lose 75% of their traffic According to the survey of Digiday Research, publishers said that advertising sales and subscription are still their biggest source of income at present, and also their biggest strategic focus in the future. Publishers now rely on two types of platforms to find their audience and push -
Facebook: more than 2.7 billion monthly active users of Q17 products According to the 2Q19 financial report released by Facebook, the total revenue of Facebook in the second quarter of the second quarter was 16.886 billion US dollars, an increase of 28% compared with 13.231 billion US dollars in the same period of the previous year; Net profit was 2.616 billion US dollars, compared with the same period last year -
Socialinsider: Facebook marketing survey of coffee industry Socialinsider investigated the participation of the American coffee industry on Facebook. 1. Starbucks' participation in Facebook's top coffee brands was the highest from January 2018 to May 2019 -
Ten facts about Facebook In May 2019, Facebook co-founder Chris Hughes released the headline news that Facebook, a technology giant founded with Mark Zuckerberg for 15 years, had monopolized -
Innovative growth strategies of 12 top teams including Facebook and Airbnb From Growth Touma, written by Hulk. Successful growth strategy is the product of cooperation among technology, market, operation, design and products. The original text lists 21 innovations of 21 global top teams, including Facebook, Airbnb, Slack, etc -
Snap: Facebook challenger Snap daily users increased to 190 million, but the loss is still expanding The revision suffered a headwind, and the number of users reached 191 million, with a month on month increase of 4 million. According to the latest 1Q18 financial report of Snap, although the redesign of Snapchat APP was widely criticized, the number of users still achieved a slow growth. The global DAU -
YouGov: Facebook users are more worried about their data being sold Cambridge Analytica's use of Facebook's data will lead to more censorship of the social media platform. According to YouGov's poll, the most troubling thing for users is the private data of sales users. More and more users are worried about -
What is Facebook's profit model? Updated at the beginning of 2018, as a loyal fan of mark zackberg, I can responsibly tell you that Facebook's profit model is just two words: advertising, and everything else can be ignored. Why other profit models can be ignored -
Google and Facebook's advertising share has declined. Who is "grabbing the food by the tiger"? According to the latest report released by eMarketer, Google and Facebook's share of digital advertising budget in the US market this year fell from 58.5% in 2017 to 56.8%. The report also points out that in the new market of digital advertising pre -
Operation - 10 tips for Facebook homepage operation Recently, I am working on the FB homepage operation of the company's products. In addition, I have some experience in content operation before, as well as the analysis of the homepage operation of competing products and the homepage operation of brother products. I want to summarize an article on the FB homepage operation tips to give you the fact that FB, to some extent -
Pivot: The stay time of users on Facebook's core platform dropped by 18% After being pressured by the EU to conduct an antitrust investigation and the former executives exposed the culture of malicious algorithms, the troubled Facebook faced another major problem: the average user stay time decreased by 24%. According to the report of fast company, the new figures in December indicate that the problem seems to be -
The Verge: Facebook is facing a serious trust crisis Although the financial report shows a strong growth momentum, Facebook faces various crises, including tolerating offensive content and promoting the purchase of discriminatory advertising. Moreover, trust has become a problem, and Facebook has been praised as "fake news" -
EMarketer: Facebook will account for 23.0% of the US online advertising market in 2018 Last year, Facebook and Twitter were deeply involved in the vortex of transparency and false news of political propaganda in the United States, but this did not hinder the continued development of social media in 2018. It is well known that Facebook dominates the network -
Cowen: Facebook will gradually weaken Google's dominant position in digital advertising market The latest research report released by Cowen, an investment bank, said that Facebook would gradually weaken Google's dominant position in the digital advertising market, because its image sharing social platform Instagram and video advertising business are growing