App operation

Editor's Guide: The AARRR funnel model, also known as the pirate model, explains the five indicators for achieving user growth, and helps us better explain the principles of customer acquisition and customer maintenance. In this article, the author combs the understanding of the AARRR model and puts it into practice

According to Social Bonus, social bonus (income)=information ✖ link ✖ Interaction can be regarded as the constituent elements of social interaction are content, relationship and interaction, of which social relationship is the core. A basic form of sharing is required to establish various play methods and interaction logic of App social relations. First, let's take a look at the mainstream forms of social sharing on the App, mainly combining the analysis of sharing forms on WeChat.

With the continuous development of mobile Internet, there are more and more various APPs, and the promotion of APP is more and more worthy of our attention. How does an app that attracts users explode? How to retain users? How to maintain is a problem that the operation team cannot wait to think about. Of course, as the most important distribution channel for app promotion, App Store is naturally the focus of most promoters to spread out and optimize first. However, the competition in App Store is fierce, so we should find more channels to bring volume. What are the specific methods?

Although the activity of using old users to draw new users has become more old-fashioned, this method can still bring a lot of traffic and users to the App, and it is possible to achieve user fission growth.

As an e-commerce operator, it is often necessary to mention business indicators such as customer volume and sales, and these business indicators are related to users. In fact, user operation is also a very important part of the operation of e-commerce APP. In terms of user operations, users are kept in the user pool through open source and throttling, and ordinary users are transformed into paying users by promoting user activity.

In 2014, ASO gradually rose, and then went through the era of ranking 1.0, popular search 2.0, and now the cost remains high at 3.0;

In 2015, Guangdiantong, UC, Toutiao and other information flow advertisements broke out in an all-round way;

16. In 2017, with the strengthening of the mobile phone brand effect, the app store achieved curve overtaking;

For 18 years, "Double Micro and One Shake" and other head platforms continued to release traffic dividends;

…….

In recent years, the treacherous Internet market has generated many promotion channels. Here we summarize a relatively complete set of App promotion strategies. If your products and enterprises are in urgent need of expansion, you might as well stop and read carefully.

With the continuous development of the APP industry, the development of the APP is only the first step. After that, the operation and promotion of the APP need to be carried out. This process needs to go through four steps: promoting innovation, retaining, promoting vitality, and revenue; APP is like a "star" that is constantly packaged and invested. It needs to constantly create "topics" to attract users, and support them through optimization and upgrading and a series of promotion activities. Otherwise, an APP will be eliminated from the market soon; Therefore, after the development of APP, how to operate and promote it becomes particularly important.

As we all know, the mobile terminal now has a lot of traffic, strong exposure and a large number of users. If you want to do mobile advertising, you must know something about the form of mobile advertising and billing methods.

With the rapid development of the mobile Internet industry, the promotion channels of APP are becoming more and more diversified. However, for APP operators and promoters, the quality of channels is far more important than the quantity. Sometimes a hundred ordinary channels are not as effective as a single high-quality channel. Therefore, in the operation and promotion of APP, learning to select high-quality channels is undoubtedly a necessary skill.

With the rapid development of the mobile Internet industry, The promotion channels of APP are becoming more and more diversified, but for APP operation and promotion personnel, the quality of channels is far more important than the quantity. Sometimes, the effect of launching 100 ordinary channels is not as good as that of launching one high-quality channel. Therefore, learning to screen high-quality channels is undoubtedly a necessary skill in APP operation and promotion.

1、 The life cycle of e-commerce is from access to transformation, focusing on the conversion rate at each step. From the specific indicators, e-commerce needs to pay attention to the following indicators: PV (PageView), that is, page views, which is an indicator of the early Web site era of the Internet, and it can also be understood that

These 7 user guidance methods make your guidance no longer ignored by users

The APP has just been launched, and naturally there are many problems, which need to be continuously optimized and upgraded. For each upgrade, the old users will be confused at the beginning. They don't know where the new functions are, and they can't start after the changes. At this time, operators can write update instructions and soft articles from the APP

In this era of mobile Internet, which focuses on fast switching, breaking through the minds of users and establishing their own product brands are the constant themes of every product owner and operator.

Content operation should be the most important part of every ToC product, because it is an effective adhesive between products and users. But because of its complexity and massiveness, many people do not know where to start. Therefore, Xiaomiao will start with the concept of content operation, and teach you how to construct from six steps

The most difficult problem encountered by APP in operation is that our common users have high uninstall rate and low activity.

I recommend 10 operation tools, which are all magic tools to improve operation efficiency and help you become an operation god. I hope they can help new operators and small partners who want to quickly improve their operation ability.

In addition to user motivation, what other methods can be used to retain users.