Marketing
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Easy to understand marketing and operation Author: The marketing and operation of Mr. Yu, a brand planner, have diversified into many types, but they never change! The essential difference is that marketing is external and operation is internal! Marketing focuses on how to effectively attract and meet customer needs and external orientation. Operations focus on how to efficiently manage and execute the enterprise -
2 Figure Understanding Marketing and Sales Marketing indicators: marketing success is usually measured by brand awareness, market share, social media participation, marketing ROI and other indicators. Sales indicators: sales success is mainly measured by actual sales performance indicators such as sales volume, sales growth rate, customer acquisition cost, etc. Author -
Easily distinguish between brand and marketing Brand is about establishing a unique company or product identity to attract and establish emotional ties; Marketing is about promoting and selling products or services to achieve short-term and medium-term goals. The two support each other. The brand establishes trust and loyalty. Marketing introduces products to the market and promotes sales; Product -
8 Figure Understand brand marketing operation Eight pictures, make a simple cognition. Original picture author: Mr. Yu, brand planner -
If you don't know marketing, just go to hell (13P) 12 Methodologies of Marketing -
Crisis management ≠ crisis public relations, enterprises should build a three-dimensional and comprehensive crisis management system Crisis management is a systematic project, not just limited to crisis public relations. Enterprises must build a comprehensive and three-dimensional crisis management system, improve the internal management level to eliminate their own potential hazards, strengthen external risk management to avoid being involved in the crisis vortex, and protect the steady development of enterprises. -
Xiaohongshu × Heshengyuan Private Brand Sharing Meeting: 2024 vertical industry marketing opportunities for mothers and infants Xiaohongshu × Heshengyuan Private Brand Sharing Meeting: 2024 vertical industry marketing opportunities for mothers and infants -
The Third Paradigm of Marketing | Xiaohongshu Grass Planting Methodology The Third Paradigm of Marketing | Xiaohongshu Grass Planting Methodology -
New version of 2024 Little Red Book marketing IP New version of 2024 Little Red Book marketing IP -
Quickly master brand vs marketing vs operation Quickly master brand vs marketing vs operation -
From Tianjin Daye to Hangzhou Asian Games, the prediction of emerging tourism trends in 2023 In 2023, domestic tourism will be gradually liberalized, and the list of overseas tourism destinations will also be gradually "expanded". The trajectory of life will be corrected, and more and more people will restart their travel and experience life. At the same time, in just a few months, temple tour, city walk, Zibo barbecue, special forces -
9 ideas for physical stores to expand customers 1、 SEO search ranking 1. Official account SEO SEO is also search engine optimization, the simple point is search ranking. Official account SEO is mainly aimed at optimizing account ranking and article ranking. Now more and more people use WeChat search, so pay attention to -
Understanding the four elements of private transaction can greatly improve the transaction rate There are three basic elements for users to buy things, namely demand/pain point, touch point and trust.
If you want to close a deal, you must have all three elements. -
Everyone can create their own personal IP Now the Internet has greatly expanded the ability of individuals, so personal IP will become more and more important in the future, which is a trend.
In fact, I think IP is simply: focus+professionalism+verticality+persistence+continuous output+altruism+value+trust+accumulation+patience.
To do IP, users should start from their appearance, be trapped in talent, and be loyal to their character.
The ultimate destination of personal IP is the trust and preference generated by the resonance of values, recognition of personality and affirmation of values. -
User interaction optimization: WeChat marketing system practice In today's mobile Internet era, WeChat has become one of the important platforms for enterprises to carry out marketing. As a key link of marketing, user interaction is crucial to enhance brand influence and enhance user loyalty. This article will discuss in depth how to optimize through the practice of WeChat marketing system -
Marketing Psychology of Landing Page Design (III) The design of user call to action, improving user participation and the structure of the entire marketing landing page. -
[McKinsey] No.6 of Nine Manuals: Marketing [McKinsey] Six of the Nine Manuals: Marketing seems to be an incomplete version for reference. -
Data insight into the lifestyle of young people and guide the marketing of Little Red Book Introduction Recently, Little Red Book announced its strategic investment in M Stand, adding to the coffee track, so as to explore new forms of local life. In fact, as early as April this year, Little Red Book sounded the clarion call to enter the local life, and this time, coffee shops in Shanghai took the lead again. Little Red Book will -
"Guoji · Xingyan" social media marketing analysis report of small household appliances industry in May 2023 - fast growth of fan category marketing performance and domestic brands leading the marketing market The marketing performance of fan category is rising rapidly, and domestic brands lead the marketing market -
Analysis report on beauty agency media and e-commerce in April 2023 (full version) Market trend: After the promotion, the beauty market has cooled down, and sales performance has shown a steady trend. The analysis is conducted through the analysis of skin care and makeup sub categories and the combination of eye-catching cases -
Basic Marketing Knowledge Series User Research With the help of Uncle Peter, Xiaoming finally went to a small local Internet company and became an intern assistant of product manager. In order to increase revenue this year, the company decided to launch a new charging mailbox product. The first task of Xiaoming's internship is to help do a good job of this -
Understand the "brand" in marketing In the past week, Xiao Ming has consulted many cases about positioning, and he has a preliminary conclusion: positioning is brand positioning. But what is the brand? Is it the logo? It is often said that the price of a certain product can be doubled several times after a logo is added. So -
The marketing plan for the education and training industry of the May Day holiday: expanding customers and realizing knowledge without stop! May Day is one of the most important festivals in the year, and naturally it has become a marketing node that education and training institutions, teachers, and knowledge bloggers cannot miss. As long as the activity is well done, the traffic and sales volume will not be less! Now, let's share a copy of the five exclusive knowledge stores for makers and craftsmen -
How to use Xiaohongshu review area marketing? Understand the comment function of Little Red Book Today, I would like to share with you the function that is easy to ignore when operating the Enterprise: comment area marketing. In my opinion, as a part of notes, the comment area is not only a carrier of publicity, but also an important way to attract customers. -
To those famous masters in history The author/Gao Jiang, editor of Criss/Criss 1911, combined with practice to prove the excellent efficiency of scientific management, Taylor's Principles of Scientific Management was officially published, which also marked the comprehensive start of the global scientific management movement. For more than a hundred years, countless teachers in the business world -
10 famous marketing theories in marketing field (recommended collection) 1. Porter's Five Forces Analysis * Applicable scenario: enterprise strategic planning, competitive strategy analysis Porter's Five Forces Model is used for competitive strategy analysis, which can effectively analyze customers' competitive environment. Porter's "five forces" analysis is a static cross-section of the profitability and attractiveness of an industry -
McDonald's "Conquer Temptation" Marketing Plan Completely Wins "Crazy Thursday" The image ambassador of McDonald's in my impression - and now, the image ambassador of McDonald's brand is like this - the screenshot is from Little Red Book. Recently, a group of waitresses from McDonald's became angry! In the picture, one by one, they are tall, with high looks, wearing pink shirts+black -
The underlying logic of marketing: 4P theory Original author: Before Lin Feng Button Information Technology, we shared a lot of tools, plans and cases about digital marketing. I believe that friends have a more intuitive understanding of the current hot digital marketing. Although digital marketing is very hot at present, it is also a lot of enterprises at present